Running a business, whether large or small, has a lot of factors to consider, not least of which is gaining a strong brand identity. A big part of establishing a brand message is having an image that fits the product and your business goals, and business graphics are a key part of that.
Business graphics are used to attract prospective clients by giving them a sense of what the company is about. Whether it’s a brand logo, marketing materials, background color, or image that breaks up block text, business graphics help prospective customers understand a business and lead them through the sales process.
In this article, I’ll talk about how a successful business owner can use graphics in various ways, what different facets of your business they can be used in, and how business graphics can impact a company’s success through digital marketing.
The Purpose of Business Graphics
I can’t overstate the importance of graphic designs to a small business, as a lot of things depend on it. These design elements may seem merely ornamental to the untrained eye, but the truth is that they give value to different areas of digital marketing.
The types of graphics you need for your business depend on their purpose but will include brand graphics (such as a business logo), advertising banners, e-covers, social media design, and more.
Business Graphics Are Used To Provide Customers With Important Information
People can get onto your website through numerous means—in fact, they might not always be intentionally looking for your business. Some of the ways that they might land on your website are:
- Word of mouth referrals
- Links from other businesses
- Advertisements on various platforms
- Links on social media pages
Because there are different ways that users may land on your page, you must share your brand story and give them the assurance that they have landed on a page that they can trust. According to Forbes Magazine, having a professional brand that people feel is trustworthy is a critical factor any business must consider.
Even though it may seem like a minor detail, the psychological ramifications of a good business graphic are critical. Businesses can use graphics to help solidify their overall brand identity and how it is portrayed to people when visiting their website.
Business Graphics Can Win You New Clients on Your Website
The business homepage is the first thing that potential clients see when they land on your page. Suppose you want to decrease your bounce rate. In that case, you can improve your web design by adding visual elements such as videos of customer testimonials, images using your brand message, a powerful logo design, product graphics, images of people using your product, or other graphic designs or photos that will increase the engagement of new visitors.
The first step to getting someone to buy something is getting their attention, and one of the best ways to get the attention of prospective clients is by incorporating images, videos, and other business graphics onto your website. Having these on your site can make it much more likely that your pages will get lasting views.
Check out these tips to get more website traffic by using graphics (and a few other helpful tips):
Business Graphics Can Make Your Blog More User Friendly
A company can explain more about its business and keep its customers engaged by establishing a blog. Content is vital for creating organic traffic to your business website, and an easy way to boost your blog posts is by consistently contributing to your blog.
However, there is another crucial ingredient for a successful blog: user-friendliness. A user-friendly small business blog can greatly improve your SEO.
Businesses are often looking for ways to make their websites more user-friendly, and graphics are key to this. Use tables, charts, videos, and photos to give a positive experience with your blog that makes it feel more personal to your users.
Additionally, images are important in blog articles to break up chunks of text, making it easier to read as well as more interesting.
Business Graphics on Your Blog Can Help With SEO
I already mentioned SEO, but this point is important enough to warrant its own section.
Organic traffic is something that many businesses strive for, and improving your SEO is a great way to have effective digital marketing at a low cost. One of the best ways to do this is by optimizing your blog to decrease bounce rate. If you choose high-quality images that promote user engagement, there is a good chance you will see your SEO ranking improve over time.
If you don’t know how to start creating graphics for your business, your best bet is to get easy-to-use graphic design software such as The Graphics Creator by Laughingbird Software. The Graphics Creator has over 1500 design templates plus more than 5,000 high-quality graphical elements and can be used by anyone, even without any graphic design experience.
Using Business Graphics for Social Media
One growing area where businesses are taking advantage of graphic design is on their social media pages. Whether you are on Facebook, Instagram, Twitter, or any other platform, it is vital to have graphic design incorporated into your posts. This will attract new customers and keep the attention of existing clientele.
Studies have shown that when businesses post an image with their social media messages, they can be greater than two times more likely to have user engagement than if they don’t include any graphics.
User engagement is a metric for businesses to track their social media presence. It is a great example of how your customers feel about your post. Graphics are a great way to capture the attention of your target audience and draw them into the text portion of the information you’re trying to convey.
There are several reasons to use graphics on your Facebook posts. One of them is brand recognition.
Using your unique logo design on your Facebook account inspires confidence from the user and assures them they’re in the right place. If you are an established brand, graphics help generate trust with the user. Smaller businesses can use graphics on Facebook pages to establish brand recognition for prospective customers.
Posts with graphics are also more likely to receive attention from users in the first place. Images can make your posts more relatable to users, and Facebook is the perfect social media platform for this. You can post images and videos of people using your products in their daily lives to establish a sense of community.
One of the best digital marketing strategies for Instagram is to have influencers share images of themselves using your brand or product. It has been shown that people have a more than 80 percent higher chance of purchasing a product if someone they know well recommends it to them. Sending products to social media influencers allows businesses to reach more clients through their connections.
Creating an attractive business logo and using images, videos, and other visual communication for your account can give your small business brand visibility, helping you get on Instagram trends and attract the attention of influencers. The advantage of having social media influencers share your brand through their posts is that their followers are likely to trust their endorsement of your brand, which can generate more engagement and sales for your business.
Here are a couple of tips for choosing graphics for your posts:
- Choose images that capture what you are trying to convey through text. You can use images to explain your product or convey a message.
- Include infographics in your posts. People have short attention spans, and this is especially true while they’re using social media apps. Using Infographics is a great way to increase user engagement and explain more about your brand to customers with less of a risk of users scrolling past your post. You can include lists, charts, and statistical bullet points to help present important information in an attractive way.
- Include your business logo on a graphic when appropriate. This is a chance to remind viewers who you are and helps establish your brand identity.
Business Graphics are used on Twitter to increase engagement, but they are also used for promotional reasons. It is essential to set your business apart from others on Twitter to gain new followers and better brand recognition.
One exciting way that businesses can use graphics to help establish an identity and improve their online presence is by choosing a visually appealing color scheme to represent their brand. Experts recommend selecting one primary color and one to two secondary colors that will represent your business and stay with it. This will give you a visual identity that’ll help visitors on Twitter recognize that they are looking at the correct account.
Watch the video below to learn how to create impressive marketing materials for social media, along with some great design tips:
Ways to Use Graphics for Business Emails
Email marketing is an essential tool for any business. Whether you are trying to reach out to existing customers with news related to your brand or sell a product to new customers, it is a great way to promote your business. Using graphics in your emails can significantly improve the effectiveness of your content.
Here are some of the ways businesses use graphics to help promote their emails:
- You can promote upcoming events using eye-catching graphics, photos, or videos in the body of the email. This is an excellent way for businesses to give their clients relevant information about special events that you want them to know about. Place the image or video where readers are most likely to see it.
- Include an image in your email to help with your link-building campaign. One way that businesses can reach out is by link-building campaigns. Encouraging other sites to reference yours gets your brand in front of more users and makes your website more favorable to Google’s search algorithms.
- An image will make a business email more readable. Not only is it essential to get your clients to pay attention to emails, but it may also help you reach your employees. If you break up the monotony of daily block text with graphics like charts, images, or polls, you’ll be more likely to convey important messages.
How to Use Graphics in Your Sales Funnel
Most businesses use sales funnels to encourage potential customers to buy. There are typically several steps that guide them through on a journey to a purchase. Each step should use a graphic to entice and keep the attention of the prospective customer.
Typically, once the target audience is aware of a problem they need to solve, a business offers a lead magnet to get the people in the funnel to engage with the company. This can be a free product offer, service, or more information on how they can solve their problem. It’s essential in this step that a stunning graphic or image accompanies your offer.
For example, if you offer a free search engine optimization guide (in return for an email address), you will want to include an image of the free guide (create a virtual book cover) when making the offer. The lead magnet graphic is the most important image in a sales funnel because it takes cold prospects and gets them to interact with your company, giving you a chance to make a sale.
Naturally, you’ll want to use graphics in this way throughout your sales funnel, leading to the final purchase of the product or service that solves their problem.
Business graphics are used for many reasons. Whether you are trying to promote upcoming events, keep the attention of your target audience, or communicate with employees, graphics are a great way to make a message easier to understand.
Businesses can use various graphics like a memorable logo design, charts, videos, or even memes across social media platforms, emails, and websites to generate a better image and user experience for their brand.
Grab the free Graphics Creator to get started creating your own business graphics. Save money, get the images you want fast, and have fun!