Hiring someone to take care of any facet of your business can be challenging, but one of the most critical areas of any company is its business and social media design. This is where you come in. But how much should you charge to design Facebook graphics for your clients?
The average hourly rate for a graphic designer working on a Facebook account can range from $25 to over $200 an hour based on experience and scope. Factors include experience, location, nature of the work, and your goals for the future.
This article will explain what factors should determine the price you will charge prospective clients and how you should approach setting a price with your client.
How to Set a Price for Facebook Graphics
When you decide on the price that you’ll charge a prospective client, there are several factors to keep in mind.
Consider Your Experience
First of all, take a look at your trajectory as a graphic designer. Are you just starting or do you have some experience under your belt? Depending on this, you could end up with very different prices.
For example, a beginner that is still building a portfolio of Facebook designs and other social media graphics may charge only $5-10 per post, but an experienced designer can charge as much as $45-50 per post.
If you have some experience but don’t consider yourself an expert yet, you use as a reference the mean U.S. wage for graphic designers: $28.83 per hour.
You should also consider your experience in the client’s niche. For instance, if you specialize in creating social media graphics for a certain industry, you’ll be able to position yourself as an expert and charge higher rates.
Do You Expect Ongoing Work?
Ask yourself whether you anticipate having ongoing work with this client. If you want to build a long-term relationship with a client and get a spot on upcoming projects, you’ll want to establish a competitive price and stick to it. It may be a good idea to offer discounts for large graphic packages.
Set a Competitive Price, but Don’t Go Too Low
While it may be tempting to charge less with the hope of getting more clients, this is not always a smart decision. Pricing yourself on the low end of the spectrum can make you less attractive to potential clients. Have confidence in your abilities and skills and make sure you’re charging a price that will make you profit, not simply cover the costs of doing the work.
Are You a Freelancer or Part of an Agency?
Another important factor for determining how much to charge to design Facebook graphics is whether you’re working for a company full-time or freelancing. Clients usually don’t pay benefits, retirement plans, vacations, or healthcare for many freelance employees, and this is something that must be factored in when determining a price range.
Consider the Client’s Budget
Of course, if the client doesn’t have money to pay for your work, then there’s no point in negotiating. It’s okay to be flexible—your rates don’t have to be set in stone and can be negotiated.
However, that doesn’t mean you have to accept every condition. It’s also okay to lose clients. The idea here is to find a balance between flexibility and willingness to lose contracts.
How Complicated Is Designing Facebook Graphics?
When designing Facebook graphics for businesses, you’ll meet clients with very different needs. Before determining a price, it’s crucial that you ask yourself how complicated is the work at hand.
Facebook graphics for businesses can range wildly in difficulty and scope. When reaching an agreement on pricing for a client, you must first determine the exact amount of work they need and how much you’ll need to do.
Before agreeing on a price with a client, determine a few things to provide the best value for yourself and the prospective employer. Consider the following:
- The number of pages that require graphics. Some Facebook accounts may span numerous pages, so knowing how many pages will need graphics before agreeing on the work is essential.
- The type of Facebook graphics they need. For example, do they need Facebook cover photos or daily posts?
- The level of detail that they want in the design. Are you creating a brand logo or just fixing an existing graphic? Do you need to compose several images for a single post, or are they just text posts with a basic background? These details will affect the amount of time you’ll need to spend on a project.
- Do they intend to have new graphics on an ongoing basis? You will want to know upfront if it is a one-time project or if they want several graphics over a period of time.
Designing Facebook Graphics Yourself
Perhaps you’re a business owner trying to understand the way graphic designers charge for their work. If that’s the case, you should know that hiring a designer isn’t the only option you have.
With the right tools, you can design professional-looking Facebook graphics by yourself! What you need is an easy-to-use, all-in-one design software, and there’s no better choice than The Graphics Creator. It offers over 6,500 graphic elements and templates that can be used by anyone, even if you don’t have any design skills.
How Location Influences Pricing for Facebook Graphics
Another important factor for how much you should charge to design Facebook graphics is where you live and where your client is based. According to the U.S. Bureau of Labor Statistics, some of the highest annual wages for graphic designers in 2021 were in these states:
- California
- New York
- Washington D.C.
- Rhode Island
Take this into consideration when discussing a price with a potential employer. If you live in one of those states or are headquartered there, you’ll have some bargaining power.
Final Thoughts
When discussing rates to charge a potential client for their Facebook graphics, you need to set an approximate value for your work. You can do this by considering:
- Your experience
- The exact nature of the job
- Your relationship with the client
- Your location
Keep all of these things in mind, and you will be on your way to deciding on a fair price for you and your clients.
