Laughingbird Software
Thursday, September 29, 2022

The Top 5 Ways to Make or Break Your Brand

Before I give you a dose of brand reality, know that however little time you think you have to focus on this topic, you must understand your brand in order to be successful. So, let’s slog through this together quickly so that we can get to the fun stuff…and there will be fun stuff…but read this first!

(I hope you enjoy my use of swimming pool examples…hahaha…I’m obviously a consumer easily influenced by things that make me feel warm, bright, and relaxed)

Now, check out the 5 questions that’ll help define your company’s brand:

 

1. What does your brand offer to customers?

What are you promising to give your customers? A brand promise includes not only physical services and goods but the emotions your customers will feel when thinking about using your products or services. A solid brand design will help pull out the right emotions, but we’ll discuss that in a moment.

A customer might feel relaxed and happy when thinking about floating on your raft in the pool on a warm summer day. Yep, those emotions will make them snatch up your raft at the store (maybe even if their $10 bill was going to buy a jug of milk and a loaf of bread instead).

2. How is your brand perceived by potential customers?

Do they see it the same way you do? Your brand’s perception comes directly from others. Work to ensure that their perceptions accurately reflect how you want to be seen.

If customers see your company as a way to get cheap products that will get them through the summer (but no way will they last until the following summer), then that is how your products will be thought of. If this isn’t how you want others to view your product, then start figuring out how you will change that point of view.

3. Are your customers’ expectations being met when they purchase your brand?

Remember your promise from above. If you aren’t adequately delivering this promise, customers may think twice about purchasing your product or service. They’ll just find another company to purchase from. Keeping their attention is paramount to success. Consider the following:

Do your customers feel they’re getting a fair price?
Are they getting adequate choices?
When they go to your website, can they find the answers to their questions easily?
Do they get a satisfactory and rapid response when they contact you directly?

If you’ve bought XYZ’s pool floatie 3 times, and each time it pops on the first use, are you going to continue to buy from XYZ?

4. What is your brand’s persona?

Can your customers see who you really are and feel good about buying from you? Your company’s appearance and personality will make or break your sales. Again, this will be hugely reflected in your company’s brand design. Think about which companies and services you have stopped interacting with and why.

If your pool cleaner is scruffy, sweaty, and takes a smoke break while cleaning your pool, are you going to be able to rejoice in the cleanliness of your pool after he is done? It just doesn’t feel right, does it? Remember that you are being judged at all times.

Don’t forget to use social media as a way to develop your persona. Instagram, Facebook, Twitter, or LinkedIn are all great tools for letting others see who you are and developing a relationship with you.

5. Last, as touched upon previously, does your brand design neatly wrap together all of the above-mentioned necessities?

Promise, Perceptions, Expectations, Persona? Designing your brand is about clearly defining all of the things your brand communicates. Graphic design, which includes a logo, images, and the overall look and feel of your website, is super important because it’s a customer’s first impression of your brand.

Additionally, consider your target audience: Who are you making these promises to and what expectations do they have? Will they jive with your brand’s persona and perceive your site as a place they get excited about and plan on coming back to? Would they want to swim in your pool?

So, the dull part? Yup, you’ve got to do a little research to define your promise, perceptions, expectations, and persona in the context of your overall brand. Understanding your audience from the beginning will increase your chances of branding success right out of the starting gate.

Now, here’s the FUN part!

 

You can get help with designing your brand in a relaxed, fun atmosphere:

Join Laughingbird Software’s Free Private Facebook Group of small businesses and entrepreneurs who enjoy doing their own designs for their websites, blogs, and social media.

Feel free to introduce yourself and ask your most pressing branding or graphic design questions.

Ask to join the free private group here.

More from author

Do I Need a Logo for My Business?

A primary goal of your business is to stand out among the many other services competing for your customer's attention and convert that attention to patronage. You can use many tools for this – catchy designs, great copy, your logo, and other aspects of your brand identity. Of all these tools, the most conflicting opinions are about whether or not every business needs a logo, but there’s a straightforward answer.

What Are Business Graphics Used For? (Which Ones You Need)

Running a business, whether large or small, has a lot of factors to consider, not least of which is gaining a strong brand identity. A big part of establishing a brand message is having an image that fits the product and your business goals, and business graphics are a key part of that.

13 Small Business Blog Benefits (and How to Start)

With almost half the globe accessing the internet regularly, there has never been a better time to...

How Much Does It Cost To Design a YouTube Thumbnail?

If you’re looking to grow your YouTube channel, you’ll be surprised to learn just how much a...

Related posts

Advertismentspot_img

Categories

Latest posts

The Creatorpreneurs Newsletter Issue #30 – KEYWORDS with your CONTENT?

Hey Creatorpreneurs!

I've been writing for a new niche blog that I'm really excited about. I can't wait to share it with you (I'll give you the details soon)!

Now that I'm more focused than ever on writing, I'm digging deep into the world of blogging and learning a ton during my journey. Along with visual content, keyworded content is also essential to blogging!

That's why this newsletter offers up a free tool that'll help you make more of an impact with your writing, whether it's for blogging, creating ads, or website copywriting. And, be sure to watch Marc's video to find out how to create and use visual content on social media!

- Lisa

How To Make Money Selling Graphics Online

Gone are the days when you could only sell art offline. However, making money selling your graphics online is a new experience for many...

The Creatorpreneurs Newsletter – Blog Content Guide-Issue #29

No matter what online business you have, there's no way to avoid publishing blog content. Offering helpful and/or timely information to prospective buyers and current customers is just part of running a successful business... one focused on pleasing customers.

But when you need to spend most of your time creating products and services, fitting in blogging seems near impossible. Not to mention that throwing up a few words doesn't cut it if you want to get noticed on Google's search engines.

Yep, it can all be a bit too much!

In this blog content guide, I'm going to show you how to get the help you need to get started as a content blogger or to grow your small blog.

Take a look below at the list of resources below.

Then check out the "Posting a blog article" Creatorpreneurs Tip at the end of the newsletter!

PNG Graphics: Advantages and Disadvantages

PNG graphics are one of the most popular image file formats around. What are their pros and cons, and what kinds of projects should...

How Much Does It Cost To Design a YouTube Banner?

With over 51 million YouTube channels and counting, it's critical to find a way to stand out from the rest and make a great...

The Creatorpreneurs Newsletter – Issue #28- Get Visible!

It's hard to believe that kids are going back to school and that we're entering the fall season in the western hemisphere! This means it's time to make new plans and set goals for the next one.

And, it 'tis the season to sell... after all, the holidays are just around the corner.

So, we're here to help you get prepared. No, August is not too early to start. Holiday decor is already on the shelves (because big retailers are planning ahead). In order to compete successfully, you should be planning now too!

Your first goal should be to make sure you're visible. The cool tools we're talking about today will help!

Take a look!