Laughingbird Software
Monday, November 28, 2022

How to Design Eye-Catching Ads for Your Target Audience

So you have a product or service to offer and you want to make an advertisement to get it in front of people. But how do you decide what kind of ad to make? What image should you put on your ad? What colors and fonts should you use to really grab attention?

You can design your own eye-catching ads once you know who your target audience is. Follow these four steps to discover who what you need to know about your audience and how to make ad creation easy.

Follow these four steps to create perfect ads for your target audience and improve your sales.

1. Clearly Define Your Customer

You must understand who your customers are in order to create ads specifically for them. The goal here is to find out who is the person who will buy your product without hesitation?

Answer These Questions About Your Target Audience:

  1. How old are they?
  2. Are they male or female?
  3. Do they have children?
  4. Are they married or divorced?
  5. How much money do they make?
  6. How much education do they have?
  7. What’s their occupation?
  8. Where do they live?

You might also benefit by understanding their personal/professional interests and needs. What communities (online and offline) do they hang out in? Is there a common theme with other members in this community? Are they all over age 40 and divorced? All parents with teen children?

Finally, create an “avatar” of that customer (an image of this person in your mind or on paper). You can actually create a visual and stick it on the wall so that this person is easy to keep in mind.

2. Identify Their Problem

Now that you’ve identified who your customer is, what kind of problem do they have that you can solve? If you have identified your customer correctly, these people will be happy to “pay” you to solve their problems.

Therefore, your success with advertising depends on correctly identifying their problem, frustration, or pain. But no worries, you can do this by answering these questions:

  • What are their specific problems, frustrations, or pains? Be specific.
  • Can my product or service solve these problems?
  • What are one or two reasons this customer would “object” to purchasing my product or service (even though it will solve their problem)?
  • How will I overcome these objections? What will I tell them or show them that’ll squash those objections?

Here’s a Laughingbird Software example of an audience objection:

A common objection to using Laughingbird Software’s Graphics Creator is… “I don’t know anything about design, so I can’t create my own graphics!”

In response to the objection above about not having any design experience, I’d say… “You can create professional-looking graphics for ads, social media, etc., WITHOUT any design experience with our ready-made templates and easy drag and drop images”.

The 4 steps to creating ads for your target audience

3. What Message Do You Want to Give Your Customer?

Now that you know who your target audience is, it’s time to be clear about who you are and what you have to offer. Although you’ll do this with the eye-catching design you’re going to create, you’ll also grab their attention with your words.

To help you decide what to say, try this exercise. State EXACTLY what you offer, who you will help, and what problem you’re product or service will solve. Fill in the blank (remember this from your school days?):

I help ___________________ do/achieve/get/learn _______________ so they can _______________ without _________________.

Here’s my own example: I help small, online business owners create their own graphics so they can quickly market their product or service without spending a lot of money or waiting for someone else to do it.

And, here are a couple more:

I help middle-aged, professional women, get rid of age spots so that they can look great and feel confident without waiting months for a creme to work or getting laser surgery.

I help online solopreneurs create an effective business plan so they can easily grow their business without feeling overwhelmed and financially drained.

Got it?! Now, translate your “me” statement into a “you” statement.

My example:

Small, online business owners… create your own graphics so you can quickly market your product or service without spending a lot of money or waiting for someone else to do it.

That’s it! Your audience has been targeted and you’ve got the information you need to design your ad.

4. Create an Eye-Catching Ad for Your Customers

Now that you know who your customers are, understand their problems, and are ready with your offer, create an ad with a message just for them!

Watch this video to see how to design a targeted ad using the downloadable Ad Creator templates or the online Graphics Creator.

Leave comments or questions about designing your ad… Marc and I will be happy to answer them!

The Creatorpreneurs Academy brings together strategic marketing with eye-catching design so you have the tools and skills to grow your business fast.

More from author

How Much Does It Cost To Create Graphics for Video?

Graphics are an increasingly important component of marketing videos today. But, while motion graphics can strongly enhance...

5 Differences Between Graphic Design and Marketing

Graphic design and marketing are converging terms that refer to different professions or mindsets. Although the two...

Do I Need a Logo for My Business?

A primary goal of your business is to stand out among the many other services competing for your customer's attention and convert that attention to patronage. You can use many tools for this – catchy designs, great copy, your logo, and other aspects of your brand identity. Of all these tools, the most conflicting opinions are about whether or not every business needs a logo, but there’s a straightforward answer.

What Are Business Graphics Used For? (Which Ones You Need)

Running a business, whether large or small, has a lot of factors to consider, not least of which is gaining a strong brand identity. A big part of establishing a brand message is having an image that fits the product and your business goals, and business graphics are a key part of that.

Related posts

Advertismentspot_img

Categories

Latest posts

How Much Should I Charge To Design Facebook Graphics?

Hiring someone to take care of any facet of your business can be challenging, but one of the most critical areas of any company...

The Difference Between GIF, PNG, and JPEG Images (a Comparison)

The three most common image formats you’ll see online include GIF, PNG, and JPEG (or JPG) files. If you’re working on a design or...

How Much Does It Cost To Create Graphics for Video?

Graphics are an increasingly important component of marketing videos today. But, while motion graphics can strongly enhance the effectiveness of your communications, they can...

12 Types of Software That Your Small Business Needs

Starting a small business is no small feat–you need to invest countless hours, hard-earned money, and sweat. However, when it comes to maintaining a...

5 Differences Between Graphic Design and Marketing

Graphic design and marketing are converging terms that refer to different professions or mindsets. Although the two are vital in brand promotion, they feature...

The Creatorpreneurs Newsletter – Issue #31 – BE THE BEST GRAPHICS MAKER

Hey Creatorpreneurs!

It's easy to get into a routine and completely miss the simplest way of creating graphics.

More time doing things the hard way means less time making progress in your business or enjoying life!

For example, if you continue to open the Graphics Creator and make graphics the only way you know how, you might do it the hard way.

Plus if you use only the functions you KNOW how to use, you might be missing out on ways to make your graphics even more stunning!

Don't find yourself saying... "Why didn't I know that 2 years ago?"!

Take a look at what's next...

And check out our newest graphics here!