Laughingbird Software
Tuesday, February 7, 2023

Focus On Video Storytelling to Gain More Customers

Why Do I Need to Tell a Story With Video?

Did you know the human attention span has dwindled to 8 seconds (from 12 seconds back in the year 2000)?

… which is less than the attention span of a puppy! ?

Therefore, you need to do whatever you can to grab the attention of your viewer within the first 8 seconds (or less) of your video.

People love stories (how many times have you sat around with a group of friends telling stories when you could’ve been doing any number of other things… right?)

Storytelling has turned into a new and powerful ‘sales pitch’ that’s getting real results. And video is helping us tell better stories.

When you’re indulging in video marketing, the rules remain the same. You need to give immense value and make sure your video content is filling a need. Storytelling helps you do that. It lets you connect with your target audience.

https://youtu.be/oVobPfynfvE

Use an Explainer Video to Tell Your Story

Here’s a fantastic article showing how to create your own ‘explainer video’ using elements of a story. This article actually helped inspire this Creatorpreneurs Quick-Win.

Now that you’ve read the article, create a video focusing on telling a story that showcases your business in a positive light and lets your brand’s personality shine. Take a look at the video to see how easy it is to do with Powtoons (one of the video creation products we use ourselves).

More from author

How We Used Easy Digital Downloads to Create Our New Online Store and Marketplace

Hi Everybody! We're a small software company that's been around for over 15 years. We've built great products...

Creating Your Own Ebook Cover and Mockup Designs – The Ultimate Guide

Hi there Creatorpreneurs! One of the most common questions I get from entrepreneurs who work at...

How to Create Your Own Brain Teaser Images with Answers

Brain teasers are fun, challenging, and super helpful when it comes to engagement and attention....

Create regular newsletter features to give your readers something to look forward to

Welcome to The Creatorpreneur Tips Newsletter Every week, Marc & Lisa will be sending...

Related posts

Advertismentspot_img

Categories

Latest posts

How Much to Charge for an Online Banner Design

If you're a graphic designer or artist, you'll often need to set prices for online banner design in addition to other design projects. However,...

How Much To Spend on Marketing Design To Be Successful

If you have a business, you need to put enough money into marketing design. Otherwise, your company and website won't grow. However, many people...

How to Design Eye-Catching Ads for Your Target Audience

You have a product or service to offer and want to make an attention-getting advertisement. But how do you decide what kind of ad...

12 Best Tools To Create Digital Art for Non Artists

Do you feel like putting together professional artwork for your company, website, or social media page but feel put off? You might think you...

How Much Should I Charge To Design Facebook Graphics?

Hiring someone to take care of any facet of your business can be challenging, but one of the most critical areas of any company...

The Difference Between GIF, PNG, and JPEG Images (a Comparison)

The three most common image formats you’ll see online include GIF, PNG, and JPEG (or JPG) files. If you’re working on a design or...