Laughingbird Software
Thursday, September 29, 2022

10 ways to advertise your product for FREE

Looking for a few tips on advertising your product or service… for FREE? Take a look at this list of 10 and you’ll be on your way to marketing 😀

Distribute a press release once a month

It’s important to keep in touch with your local newspaper and submit press releases which have the potential opportunity to get you in print for free. These could be about anything from taking on new staff to winning a new client – it doesn’t have to be big news, just something to let local businesses know you are there.

If you build relationships with editors and journalists this will help ensure that your press release is read and hopefully published. As will our quick, 30-second guide to writing a powerful press release!

Use email marketing software to help increase sales

This method is fast, effective, immediate and easy to design. You can also track and understand exactly how your email marketing software is growing your business and see how individual customers respond so you can increase sales over time.

To get full value from your email marketing, ensure that you update and grow your database regularly, and try to get people to opt-in by signing up on your website. There are many self-service email platforms available (such as MailChimp), or you may decide to get help from a specialist agency.

Start using videos to market your business

YouTube is the world’s second largest search engine, so it makes sense to create a YouTube Channel and leverage proven video marketing tactics, like ‘how-to’ style video content and response videos, to improve search visibility and potentially drive leads.

One idea is to make individual video interviews on local news-makers in your niche using Skype. Once you’ve recorded the video, to maximise its benefit:

Post it on YouTube.
Embed the YouTube code on your website.
Transcribe the video with a cheap tool.
Post the transcribed content on your blog for search engines to find.
Or you could host an online seminar and share it on your website and via social media networks – a perfect opportunity to gain exposure.

Use the three big local listing services

Registering your business with Google Places allows it to be found more easily on Google searches and it shows up on Google Maps. All you have to do is fill out the form and register, then get your business verified through their confirmation process, which can be done either with a phone call or snail mail. Yahoo! also has a big database of businesses called Yahoo! Local. It’s free, and is certainly worth the few minutes it takes to set up. Microsoft’s Bing has a similar service that’s easy to sign up for.

Embrace social media

Social media isn’t just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.

Start a blog

A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.

Offer coupons

Coupons are a good way for many businesses to attract new customers. Research shows that people will go out of their way to use a coupon, proving that this method is successful in expanding your customer base.
Coupons can also generate return visits. For example, if you give a customer a coupon for a discount to use on future business, there’s a high probability they’ll be back.

Give it away

If someone has the opportunity to experience your product or service, chances are they will want to purchase more.

Don’t be afraid to give someone a free trial or a sample. In today’s economy, people are more comfortable purchasing something they have been able to experience first.

These ten, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand top-of-mind. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers.

NEWSLETTERS

Adding a section to your weekly or monthly newsletter featuring your upcoming event is a great and cost-effective way to promote it. Remember to add the link to the event page and use an impressive image that will catch your audience’s eye. Establish the information you want to convey to your audience, spend some time writing the event information into short but engaging copy and make sure the message is conveyed

Join Facebook groups.

While most people think of LinkedIn first when they think online networking, Facebook groups actually offer a similar opportunity for professionals. There are any number of Facebook groups dedicated to various industries, professions, and interests. You can use your personal account to join groups of colleagues, as well as groups where your target audience is likely to be found.

The more you contribute to the conversations taking place in these groups, the more your name will become recognized – and synonymous with industry leadership and expertise. The only thing to watch out for here is never to come across as salesy in your discussions – the quickest way to turn off this potential stream of leads and connections is to start promoting your business instead of offering genuine advice and thoughts.

You can customize your search for groups based on various keywords – and Facebook also makes suggestions, based on your profile. Here are some groups Facebook has to offer in the field of “Leadership”

Do you have an eBook or a Product you’d like to sell? Need to create a cover for it? Check out
The eBook and Product Box Cover Creator!

Watch how easy it is to create your own covers in minutes!

More from author

Do I Need a Logo for My Business?

A primary goal of your business is to stand out among the many other services competing for your customer's attention and convert that attention to patronage. You can use many tools for this – catchy designs, great copy, your logo, and other aspects of your brand identity. Of all these tools, the most conflicting opinions are about whether or not every business needs a logo, but there’s a straightforward answer.

What Are Business Graphics Used For? (Which Ones You Need)

Running a business, whether large or small, has a lot of factors to consider, not least of which is gaining a strong brand identity. A big part of establishing a brand message is having an image that fits the product and your business goals, and business graphics are a key part of that.

13 Small Business Blog Benefits (and How to Start)

With almost half the globe accessing the internet regularly, there has never been a better time to...

How Much Does It Cost To Design a YouTube Thumbnail?

If you’re looking to grow your YouTube channel, you’ll be surprised to learn just how much a...

Related posts

Advertismentspot_img

Categories

Latest posts

The Creatorpreneurs Newsletter Issue #30 – KEYWORDS with your CONTENT?

Hey Creatorpreneurs!

I've been writing for a new niche blog that I'm really excited about. I can't wait to share it with you (I'll give you the details soon)!

Now that I'm more focused than ever on writing, I'm digging deep into the world of blogging and learning a ton during my journey. Along with visual content, keyworded content is also essential to blogging!

That's why this newsletter offers up a free tool that'll help you make more of an impact with your writing, whether it's for blogging, creating ads, or website copywriting. And, be sure to watch Marc's video to find out how to create and use visual content on social media!

- Lisa

How To Make Money Selling Graphics Online

Gone are the days when you could only sell art offline. However, making money selling your graphics online is a new experience for many...

The Creatorpreneurs Newsletter – Blog Content Guide-Issue #29

No matter what online business you have, there's no way to avoid publishing blog content. Offering helpful and/or timely information to prospective buyers and current customers is just part of running a successful business... one focused on pleasing customers.

But when you need to spend most of your time creating products and services, fitting in blogging seems near impossible. Not to mention that throwing up a few words doesn't cut it if you want to get noticed on Google's search engines.

Yep, it can all be a bit too much!

In this blog content guide, I'm going to show you how to get the help you need to get started as a content blogger or to grow your small blog.

Take a look below at the list of resources below.

Then check out the "Posting a blog article" Creatorpreneurs Tip at the end of the newsletter!

PNG Graphics: Advantages and Disadvantages

PNG graphics are one of the most popular image file formats around. What are their pros and cons, and what kinds of projects should...

How Much Does It Cost To Design a YouTube Banner?

With over 51 million YouTube channels and counting, it's critical to find a way to stand out from the rest and make a great...

The Creatorpreneurs Newsletter – Issue #28- Get Visible!

It's hard to believe that kids are going back to school and that we're entering the fall season in the western hemisphere! This means it's time to make new plans and set goals for the next one.

And, it 'tis the season to sell... after all, the holidays are just around the corner.

So, we're here to help you get prepared. No, August is not too early to start. Holiday decor is already on the shelves (because big retailers are planning ahead). In order to compete successfully, you should be planning now too!

Your first goal should be to make sure you're visible. The cool tools we're talking about today will help!

Take a look!