Laughingbird Software
Wednesday, May 18, 2022

Using Fonts: Easy Design Checklist

Using fonts effectively is essential to creating amazing graphics… and easy with Laughingbird Software’s design checklist.

If you’re not a designer (or even if you’re a beginning designer), then how you’ve been using fonts may not seem that important. Yet, ask yourself if you stop to look at every image that passes your gaze. Why do you pause to look closer at an advertisement, announcement, or social media post?

Does the text on the design get your attention? Or just the image? Probably both! Well, guess what… the font used is not only part of the overall design but it’s also what is making those words pop out and grab you.  And this is why using fonts correctly is so important!

Successful design depends on choosing the right fonts to get your target customer’s attention, as well as using those fonts accurately.

Even though there are tools that make design pretty easy, understanding the basics of font design will help you set goals for design in your business.

So, here’s a simple 3-point design checklist to help you use fonts in your business designs just as perfectly as any experienced designer:

  1. Can you easily read the text?
  2. Is the font congruent with the message of your design and the feelings it should evoke?
  3. Is it in the right position within your design?
Use this simple design checklist for choosing the perfect fonts
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Easy Font Design Checklist

1. Use a readable font

There’s really no science behind choosing the right font. Oftentimes, it’s trial and error. Try one font and then another until your design works.

But, seriously, no matter how many times you try a different font, being able to clearly read the message is even more important than the font itself.

Don’t make the mistake of using a fancy, unusual, or hand-written font if it isn’t right for your design. Start with a Serif font. These are easy to read and quite versatile. Then, if your message just isn’t coming across how you want, try a more interesting font.

Good:  Using an Easy to Read Font

Use a font like this that is easy to read

Bad:  Changing the font to this typeface makes it difficult to read, especially if the graphic is small

See how using a thin hand-writing font makes it hard to read

Pair your fonts right:

Rarely is there a time when you only need one font. Even a logo design may consist of more than one font, either in the design itself or in the tagline.

To make an effective advertisement or social media post, you’ll need two-three fonts:  One for the heading, one for the subheading, and one for the text.

So, don’t be afraid to use different fonts.  What’s important is that the fonts look good together. To make this happen, you don’t want to use two very contradicting or two very similar fonts.

In other words, you want to see a difference between two fonts used in the same design… but not such a difference that the fonts clash.

And then there are the times that just one font can make a huge impact.  Modifying the font using capitalization, thickness, outlines, shadows, and spacing could give it the exact look you need.

Watch the video to see how to use fonts to make stunning designs that’ll help you sell more: