Laughingbird Software
Sunday, August 14, 2022

How to Make Cartoon Characters for Advertising Your Business

Cartoon characters can be used for advertising your business any time you need a boost in attention and sales. After all, you can’t go wrong in adding a bit of fun or entertainment in your images and website.

Further, using cartoon characters for marketing, or using a personalized character as a mascot for your brand, can help your business build long-term customer relationships

Continue reading to find out why you need marketing characters and how to make a character for your brand, even if you’re not an artist. Then learn how to use your character or mascot with your perfect business audience.

Why Your Business Should Use a Character or Mascot for Advertising

Think back to your childhood and all of the cartoon characters that come to mind. Each one of these characters brings positive emotions and pleasant memories. And you can probably identify what show or product each character is from.

This is because they make you feel good. In addition, characters are engaging, unique, fun, and tell stories… all of things you want your brand to do for your customers.

When a character resonates with a potential customer, you’ll get that person’s attention for a longer period of time, giving you a better chance to build a relationship and eventually make a sale.

Getting this extra time with a potential customer is hard to do with attention spans being so short. And, of course, there’s always a ton of competing images and advertisements. So you need to do anything possible to get extra time with your audience!

How To Make a Cartoon Character Without Any Art Skills

You don’t need to be an artist or pay a professional artist tons of money to use characters for advertising your business.

However, you also don’t want to use stock images or characters that anyone can buy and use. Then your character would no longer be unique to your brand, as many other businesses could be using it as well.

A great solution to this problem, therefore, is to create your own character.

Watch the video below to find out how to make your own character with:

The Character Creator

Now that you know how to make a cartoon character without hiring a designer, take a look at how to use your character or mascot effectively in advertising your business.

How to Use Cartoon Characters to Promote Your Business

There are a few things to keep in mind when using characters to advertise your business.

  1. First, make sure your cartoon advertising character will be viewed positively by your audience. Is your character likable, friendly, smart, and helpful?

    Your character should build a relationship with your audience.

  2. Use your character to teach and entertain your customers, as well as to help them solve their most pressing problem.

  3. Your brand mascot should be everywhere! On business cards, social media posts, ebooks, advertisements, and your website.

    Remember, your character is telling the story of your brand and offering help to your audience. So, the use of your character should be consistent.

    Customers will also learn to automatically recognize your mascot, which will help grow your brand!

  4. Make sure to personalize the character and image for your unique brand and business offering.

    Make sure you find a cute, lively, or funny character that resonates with your post or unique niche. Goofy little monsters might be super cute for selling your child daycare services, but will they resonate with a more mature audience?

  5. Decide on a personality for your character and stick with it. Always keep true to your character’s life story, personality, and behavioral traits.

    Make your character have a similar problem to your customers. Then have your character resolve the problem. That’ll help your audience empathize with the character and create an emotional bond with it.

Use The Character Creator to make your character for advertising your business

Using Cartoon Characters in Marketing Will Grow Your Business

That’s the bottom line!

Take advantage of how cartoon characters can build long-lasting relationships with your customers and help them solve their problems in a fun and entertaining way!

Use your own perfectly created characters to advertise your business, or create the perfect mascot for your audience, to get more attention and bring in more sales.

More from author

How To Make a PNG Transparent (Step by Step)

You can make transparent PNG images to create all kinds of great pictures to include in your...

Wednesday Morning Inspirational Quotes With Images

There's something about waking up on a Wednesday that makes you feel inspired. Whether it's the anticipation of what the day has in store or simply being surrounded by the people you love, there's something undeniably positive and uplifting about Wednesday mornings. we've compiled some of our favorite Wednesday morning quotes with images to get your day started!

Benefits of spokespeople graphics

Spokespeople graphics can be a terrific, visual way to communicate with your audience. They're becoming important as...

How to Make a Cartoon Character Without Drawing (No Skills Needed)

You're not an artist and you can't even draw a stick figure but you want to create...

Related posts



Latest posts

The Creatorpreneurs Newsletter – COLOR POWER! Issue #27

What effect do colors have on you?

You buy a sky blue shirt because that color goes well with your skin tone. You wait a month to have a new car shipped to you because you wanted it in "Cherry Red", instead of the basic black one on the sales lot. And you very carefully choose the color of a new rug or carpet... after all, you have to look at it every day for many years to come.

And I'd bet you spend way too much time selecting just the right colors for your next design!

Why all of this focus on choosing the best color? Because you need a helpful color... one that pleases, encourages, excites, calms, warms... or just stands out.

Whether you're choosing a color for prospective buyers or to attract a mate (LOL), color is power!

Continue reading below as Marc and I show you a couple of tools that'll make it easy to choose design colors, whether it's for your graphics or your home renovation!

12 Best Places To Get Website Graphics (Free and Paid)

Building a website and maintaining it can cost a good amount of money. You can lower the amount you spend by getting your graphics...

18 Types of Online Creation Tools You Need for Business

Visual content creation is one of the most important parts of running an online business in the 21st century and will only become more...

The Creatorpreneurs Newsletter – What You’ve Missed-Issue #26

Hey Creatorpreneurs!

Today's newsletter will help you gather helpful information you need to increase revenue in your small business.

Just look at what you've missed from the Creatorpreneurs Academy!

You'll find 10 easy-to-read articles and/or short videos...

Browse the list to see what you need help with!

How To Make a PNG Transparent (Step by Step)

You can make transparent PNG images to create all kinds of great pictures to include in your graphics. You can have photos of your...

The Creatorpreneurs Newsletter – Graphic Elements Guide-Issue #25

Being a busy Creatorpreneur, it's so helpful to have the tools and graphics you need within reach at all times. But when you work with multiple tools and use graphics, photos, and images from a variety of locations on the web, things can get a little crazy!

In this graphic elements guide, we're going to help you find the design tools you need and organize them so that you can grab them with a click of the mouse.

Take a look below at the list of tools.

Then check out the steps to organizing your graphics content.