One of the best ways to grow your business is by sharing videos on your own YouTube channel.
Why Should My Business Be On YouTube?
People watch a BILLION minutes of video on a daily basis and YouTube is the 2nd largest search engine after Google. This suggests that many people prefer to search for help that they can “watch”, rather than read.
That’s why you need to have your own YouTube Channel, and why we think this is one of the most useful Creatorpreneur techniques, so keep reading.
How to Use YouTube to Market Your Business
FIRST, if you don’t already have a YouTube account, it’s super easy to set one up. It’ll take you 2 minutes tops.
Go here: https://www.youtube.com/
How Do I Create a Video on YouTube?
Once you DO have a YouTube channel, it’s time to start posting videos.
Need some ideas on creating a video? Or don’t want to put yourself in front of the camera? No worries.
Don’t make this harder than it is. You don’t have to learn a professional tool or spend a ton of money.
Here Are Some Tools You Can Use to Make a YouTube Video Easily:
- Powtoons– Truly a favorite of ours and we’ve been using it for years, often to create explainer videos that tell customers about our products. Perfect if you don’t want to be on camera! This is our affiliate link and we may be compensated if you make a purchase 🙂
- Camtasia
- Animoto
- Reevio
Now, keep in mind that YouTube thumbnails are the first thing viewers see when browsing YouTube. And, people make their decision whether or not to watch a video according to what they see on the thumbnail (and, yes, you need a stand-out title as well).
In fact, YouTube says that “90% of the best-performing videos” have custom thumbnails! You can’t argue with that!
How to Brand Your YouTube Channel
Now, keep in mind that YouTube thumbnails are the first thing viewers see when browsing YouTube. And, people make their decision whether or not to watch a video according to what they see on the thumbnail (and, yes, you need a stand-out title as well).
In fact, YouTube says that “90% of the best-performing videos” have custom thumbnails! You can’t argue with that!
So, watch this video to learn how to brand your YouTube Channel and create your own custom thumbnails that people will click on. You’ll get more visitors to your website or blog and therefore get your products or services in front of tons more people.
