Why Do I Need to Tell a Story With Video?
Did you know the human attention span has dwindled to 8 seconds (from 12 seconds back in the year 2000)?
… which is less than the attention span of a puppy! ?
Therefore, you need to do whatever you can to grab the attention of your viewer within the first 8 seconds (or less) of your video.
People love stories (how many times have you sat around with a group of friends telling stories when you could’ve been doing any number of other things… right?)
Storytelling has turned into a new and powerful ‘sales pitch’ that’s getting real results. And video is helping us tell better stories.
When you’re indulging in video marketing, the rules remain the same. You need to give immense value and make sure your video content is filling a need. Storytelling helps you do that. It lets you connect with your target audience.
Use an Explainer Video to Tell Your Story
Here’s a fantastic article showing how to create your own ‘explainer video’ using elements of a story. This article actually helped inspire this Creatorpreneurs Quick-Win.
Now that you’ve read the article, create a video focusing on telling a story that showcases your business in a positive light and lets your brand’s personality shine. Take a look at the video to see how easy it is to do with Powtoons (one of the video creation products we use ourselves).