Laughingbird Software
Thursday, September 29, 2022

5 Types of Visual Content Marketing for Great SEO

If you’ve read my previous 2 Search Engine Optimization (SEO) blog posts, “What Are the Most Important SEO Techniques for 2016?” and “5 SEO Web Design Tips”, I’m not surprised if you’re feeling a bit overwhelmed with this SEO stuff.

It’s a somewhat involved topic, but now that you’ve taken a look at all 3 SEO articles, you’re ready to take some action. I’m going to make it simple and to the point. You Need Visual Content. Period.

Here are 5 visual content ideas that’ll improve your search engine optimization efforts.

Use lots of Images

Photos are not the only images that can enhance websites and be shareable. Logos, buttons, banners, characters, and things like charts and infographics are of great importance to help you rank in Google.

Make sure you have several attractive images that will keep your visitors interested and show them what you have that will help them out.

Also, name your images with the various keywords you are focusing on (use a keyword or two on different images; don’t use all your keywords on one image)!

Start a Blog

Blogging can increase web traffic, branding, and search engine visibility. If you can bring people to your blog, you can get them to your website and vice versa. Hey, I’m doing it so you can too! 

Make a Video for SEO

Video is the most powerful form of great visual content for many reasons. Video can be produced inexpensively, it’s visually stimulating, and it can be easily shared.

You do have to be invested in it, as it takes some time to figure out. For now, take a look at Youtube and individual websites to see what’s out there.

Use a Pinterest SEO Strategy

Don’t want to figure out how to use video? Present information in a visually stunning way nonetheless through a social media strategy called Pinterest. You can create individually themed boards to which you can “pin” all sorts of pictures, graphics, charts, etc. It’s a relatively newer visual way to get your content out there and pull more people back to your site, once again increasing your chances of being listed in the top 10 of your keywords on Google.

For an example, check out the Pinterest account I’ve been working on for Laughingbird.

I’ve included many of our software graphics but also share others’ pins on topics such as SEO, Working From Home, and Web Design, which bring people to Laughingbird’s website.

Create Infographics for Improved SEO

If you’re already using Pinterest, you probably know what an infographic is, as it is heavily used in Pinterest. It’s a chart or detailed graphic that provides stimulating information while at the same time being concise.

An infographic can generate lots of links back to your site since it provides quick but important information that is easy to share with others through social media.

Yes, you’ve got your work cut out for you. However, I truly hope that you’re excited about the prospects we’ve talked about over the last 3 days…ideas that’ll help improve your Search Engine Optimization strategies. Don’t let this excitement fade! Pick just one visual content idea to work on.

Focus on just that one until you’ve got a handle on it
(I’ve been working on Pinterest for a while and just now I’m moving into blogging). 

Really, I wanted to make it easy and inexpensive for everyone to manage their Search Engine Optimization…because it has to be done if ranking high in the search engines is important to you (seriously, when Laughingbird’s rankings drop, it’s like torture waiting for a visitor to come by).

I hope you’ve enjoyed my three blogs on SEO! Keep checking back for new blog posts on business, marketing, graphics, and more 🙂

Best to All!

More from author

Do I Need a Logo for My Business?

A primary goal of your business is to stand out among the many other services competing for your customer's attention and convert that attention to patronage. You can use many tools for this – catchy designs, great copy, your logo, and other aspects of your brand identity. Of all these tools, the most conflicting opinions are about whether or not every business needs a logo, but there’s a straightforward answer.

What Are Business Graphics Used For? (Which Ones You Need)

Running a business, whether large or small, has a lot of factors to consider, not least of which is gaining a strong brand identity. A big part of establishing a brand message is having an image that fits the product and your business goals, and business graphics are a key part of that.

13 Small Business Blog Benefits (and How to Start)

With almost half the globe accessing the internet regularly, there has never been a better time to...

How Much Does It Cost To Design a YouTube Thumbnail?

If you’re looking to grow your YouTube channel, you’ll be surprised to learn just how much a...

Related posts



Latest posts

The Creatorpreneurs Newsletter Issue #30 – KEYWORDS with your CONTENT?

Hey Creatorpreneurs!

I've been writing for a new niche blog that I'm really excited about. I can't wait to share it with you (I'll give you the details soon)!

Now that I'm more focused than ever on writing, I'm digging deep into the world of blogging and learning a ton during my journey. Along with visual content, keyworded content is also essential to blogging!

That's why this newsletter offers up a free tool that'll help you make more of an impact with your writing, whether it's for blogging, creating ads, or website copywriting. And, be sure to watch Marc's video to find out how to create and use visual content on social media!

- Lisa

How To Make Money Selling Graphics Online

Gone are the days when you could only sell art offline. However, making money selling your graphics online is a new experience for many...

The Creatorpreneurs Newsletter – Blog Content Guide-Issue #29

No matter what online business you have, there's no way to avoid publishing blog content. Offering helpful and/or timely information to prospective buyers and current customers is just part of running a successful business... one focused on pleasing customers.

But when you need to spend most of your time creating products and services, fitting in blogging seems near impossible. Not to mention that throwing up a few words doesn't cut it if you want to get noticed on Google's search engines.

Yep, it can all be a bit too much!

In this blog content guide, I'm going to show you how to get the help you need to get started as a content blogger or to grow your small blog.

Take a look below at the list of resources below.

Then check out the "Posting a blog article" Creatorpreneurs Tip at the end of the newsletter!

PNG Graphics: Advantages and Disadvantages

PNG graphics are one of the most popular image file formats around. What are their pros and cons, and what kinds of projects should...

How Much Does It Cost To Design a YouTube Banner?

With over 51 million YouTube channels and counting, it's critical to find a way to stand out from the rest and make a great...

The Creatorpreneurs Newsletter – Issue #28- Get Visible!

It's hard to believe that kids are going back to school and that we're entering the fall season in the western hemisphere! This means it's time to make new plans and set goals for the next one.

And, it 'tis the season to sell... after all, the holidays are just around the corner.

So, we're here to help you get prepared. No, August is not too early to start. Holiday decor is already on the shelves (because big retailers are planning ahead). In order to compete successfully, you should be planning now too!

Your first goal should be to make sure you're visible. The cool tools we're talking about today will help!

Take a look!