Laughingbird Software
Wednesday, June 29, 2022

Color Psychology for Designing your Brand

Is color psychology real? Are you using the appropriate color schemes to brand your services or products?

Color psychology is a powerful method of brand design. Use The Creator graphic design software to give yourself power over your brand identity and design.

The psychology of Color: It can brighten up a room, mess with our emotions, and make a statement. As business professionals, artists and graphic design lovers, our choice of color is crucial to selling our products and services.

Now, I’m not proclaiming that you should use lots of colors. But you can use only 2 or 3 colors in a way that improves navigation, makes it easy for a customer to see what their options are and that elicits emotions that will lead to a sale. Discussing the psychology of color can help show how color can be “effective” at delivering a message, rather than just being pretty or bright.

Let’s look at a few color combo ideas that promote effective color psychology.

#1- Cream + one or two other soft colors, such as a muted green and warm brown.

A creamy-colored background is not only easy on the eye but allows other colors to be used in a subtle way that can draw users to spend some time on your site. The ideas “fresh”, “organic”, and “creative” come to mind.

Use muted, soft colors, like brown and green for your nature or earthy product
Image with muted green and brown

#2- White and black design.

How about this classic option based on strong color psychology? White can be a very effective background color if other colors are not overdone. A perfect example of this is Apple. Not only does Apple’s website look professional, but it’s “clean”, “determined” and shines of “quality”.

I instantly feel that I’m purchasing a high-end product that will function with ease… my expectations are also based on the ease to which I can navigate the website, which is partly due to limited color distractions.

I can see what I’m interested in immediately since only the products and a few graphics use colors other than black and white. I’m actually excited because I expect to get a useful product for my hard-earned money.

#3- White, blue, and yellow or orange.

This is a powerful color scheme (and there are many variations). Laughingbird Software and The Graphics Creator design software has used these colors for years, in many different versions.

Why? Because it lets customers know that software doesn’t have to be difficult or stressful to learn and use. Moreover, having the ability to create your own graphics is super powerful!

In using these colors, Laughingbird Software wanted to harness this feeling of power but also show that creating your own professional-looking graphics is “fun” and “easy”.

Laughingbird wants others to know that a customer doesn’t have to spend a fortune on graphic design software or take weeks/months learning how to create a logo, banner, or social media graphic.

So, naturally, this color combo is on the top of my list!

Many websites use a variation of these colors as well. Some sites narrow it down to one of these main colors…  like orange.

Look at color psychology before designing your brand and website.
Here Laughingbird Software is using a blue header with yellow buttons

Take a closer look at the websites you admire and think about what the colors are saying to you.

Maybe you’ll find a great color combo that identifies your brand. Or maybe you’ll still want to create your own based on your own color psychology. One last thought… have others tell you what comes to mind with your color choices so that it’s not all in your own head… even if you’ve got a big one 🙂

Let’s hear your color scheme ideas.

Join us in Laughingbird Software’s Facebook group for help, ideas, and feedback on your design. Ask the group if your color choices are working.

More from author

How To Find Transparent PNG Images for Your Designs

There's nothing worse than saving what you believe to be a transparent PNG, only to discover that the checkered background is still there when you open the file. You can save time by downloading only transparent files from the internet, but how exactly can make sure of it?

Here's how you can find transparent PNG images to use in your designs...

How To Create Your Own Business Graphics (Fast and Easy)

Graphic design is an essential part of every business strategy. The images you use should leave a lasting impression on potential customers or clients, so you need to make sure they look nice. However, many small businesses need to make their own designs, but you may not know where to start.

Top 12 Places To Get Digital Graphics Online

If you're working on your own designs, you'll need access to plenty of digital graphics. Having easy...

Wednesday Morning Inspirational Quotes With Images

There's something about waking up on a Wednesday that makes you feel inspired. Whether it's the anticipation of what the day has in store or simply being surrounded by the people you love, there's something undeniably positive and uplifting about Wednesday mornings. we've compiled some of our favorite Wednesday morning quotes with images to get your day started!

Related posts

Advertismentspot_img

Categories

Latest posts

What Are Business Graphics Used For? (Which Ones You Need)

Running a business, whether large or small, has a lot of factors to consider, not least of which is brand identity. A big part...

13 Small Business Blog Benefits (and How to Start)

With almost half the globe accessing the internet regularly, there has never been a better time to give your business an online presence. Blogging...

The Creatorpreneurs Newsletter Issue #24 – Tips & Tricks!

Hello fellow Creatorpreneurs!

In this week's newsletter, we'll be sharing some tips and tricks to help you create graphics that look great and stand out.

Whether you're working with a limited budget or just want to take your design skills to the next level, we've got you covered.

I'm sure one of these ideas will get you moving in the right direction

How To Find Transparent PNG Images for Your Designs

There's nothing worse than saving what you believe to be a transparent PNG, only to discover that the checkered background is still there when you open the file. You can save time by downloading only transparent files from the internet, but how exactly can make sure of it?

Here's how you can find transparent PNG images to use in your designs...

How To Create Your Own Business Graphics (Fast and Easy)

Graphic design is an essential part of every business strategy. The images you use should leave a lasting impression on potential customers or clients, so you need to make sure they look nice. However, many small businesses need to make their own designs, but you may not know where to start.

Top 12 Places To Get Digital Graphics Online

If you're working on your own designs, you'll need access to plenty of digital graphics. Having easy access to graphics will let you create...