Hiring someone to take care of any facet of your business can be challenging, but one of the most critical areas of any company is its business and social media design. This is where you come in. But how much should you charge to design Facebook graphics for your clients?
The average hourly rate for a graphic designer working on a Facebook account can range from $25 to over $200 an hour based on experience and scope. Factors include experience, location, nature of the work, and your goals for the future.
This article will explain what factors should determine the price you will charge prospective clients and how you should approach setting a price with your client.
How to Set a Price for Facebook Graphics
When you decide on the price that you’ll charge a prospective client, there are several factors to keep in mind.
Consider Your Experience
First of all, take a look at your trajectory as a graphic designer. Are you just starting or do you have some experience under your belt? Depending on this, you could end up with very different prices.
For example, a beginner that is still building a portfolio of Facebook designs and other social media graphics may charge only $5-10 per post, but an experienced designer can charge as much as $45-50 per post.
If you have some experience but don’t consider yourself an expert yet, you use as a reference the mean U.S. wage for graphic designers: $28.83 per hour.
You should also consider your experience in the client’s niche. For instance, if you specialize in creating social media graphics for a certain industry, you’ll be able to position yourself as an expert and charge higher rates.
Do You Expect Ongoing Work?
Ask yourself whether you anticipate having ongoing work with this client. If you want to build a long-term relationship with a client and get a spot on upcoming projects, you’ll want to establish a competitive price and stick to it. It may be a good idea to offer discounts for large graphic packages.
Set a Competitive Price, but Don’t Go Too Low
While it may be tempting to charge less with the hope of getting more clients, this is not always a smart decision. Pricing yourself on the low end of the spectrum can make you less attractive to potential clients. Have confidence in your abilities and skills and make sure you’re charging a price that will make you profit, not simply cover the costs of doing the work.
Are You a Freelancer or Part of an Agency?
Another important factor for determining how much to charge to design Facebook graphics is whether you’re working for a company full-time or freelancing. Clients usually don’t pay benefits, retirement plans, vacations, or healthcare for many freelance employees, and this is something that must be factored in when determining a price range.
Consider the Client’s Budget
Of course, if the client doesn’t have money to pay for your work, then there’s no point in negotiating. It’s okay to be flexible—your rates don’t have to be set in stone and can be negotiated.
However, that doesn’t mean you have to accept every condition. It’s also okay to lose clients. The idea here is to find a balance between flexibility and willingness to lose contracts.
How Complicated Is Designing Facebook Graphics?
When designing Facebook graphics for businesses, you’ll meet clients with very different needs. Before determining a price, it’s crucial that you ask yourself how complicated is the work at hand.
Facebook graphics for businesses can range wildly in difficulty and scope. When reaching an agreement on pricing for a client, you must first determine the exact amount of work they need and how much you’ll need to do.
Before agreeing on a price with a client, determine a few things to provide the best value for yourself and the prospective employer. Consider the following:
The number of pages that require graphics. Some Facebook accounts may span numerous pages, so knowing how many pages will need graphics before agreeing on the work is essential.
The level of detail that they want in the design. Are you creating a brand logo or just fixing an existing graphic? Do you need to compose several images for a single post, or are they just text posts with a basic background? These details will affect the amount of time you’ll need to spend on a project.
Do they intend to have new graphics on an ongoing basis? You will want to know upfront if it is a one-time project or if they want several graphics over a period of time.
Designing Facebook Graphics Yourself
Perhaps you’re a business owner trying to understand the way graphic designers charge for their work. If that’s the case, you should know that hiring a designer isn’t the only option you have.
With the right tools, you can design professional-looking Facebook graphics by yourself! What you need is an easy-to-use, all-in-one design software, and there’s no better choice than The Graphics Creator. It offers over 6,500 graphic elements and templates that can be used by anyone, even if you don’t have any design skills.
How Location Influences Pricing for Facebook Graphics
Another important factor for how much you should charge to design Facebook graphics is where you live and where your client is based. According to the U.S. Bureau of Labor Statistics, some of the highest annual wages for graphic designers in 2021 were in these states:
Take this into consideration when discussing a price with a potential employer. If you live in one of those states or are headquartered there, you’ll have some bargaining power.
When discussing rates to charge a potential client for their Facebook graphics, you need to set an approximate value for your work. You can do this by considering:
The exact nature of the job
Your relationship with the client
Keep all of these things in mind, and you will be on your way to deciding on a fair price for you and your clients.
The three most common image formats you’ll see online include GIF, PNG, and JPEG (or JPG) files. If you’re working on a design or image to upload to a website, you’ll need to know what file type to use. However, you need to know the differences between these files so you can choose the one that best suits the circumstances.
The difference between GIF, PNG, and JPEG is the image’s main purpose. GIFs are for animated images, PNGs are for lossless compressed images, and JPEGs are best for photographs. GIFs and JPEGs have small file sizes, while PNGs are larger.
If you’re creating digital graphics, you’ll need to know how to save them properly. Otherwise, you could lose image quality or create a file that is too big for your device to handle easily. This article contains all the information you’ll need to easily compare these image file types.
Differences Between GIF, PNG, and JPEG
All three of these file types support images that can be saved and shared to showcase your work. However, each file works best in different situations. You’ll want to know what format to save your work in as you create your designs.
GIF Image Files
GIF (Graphics Interchange Format) files are raster images you can animate. They work by combining multiple images in a sequence and displaying them to create the illusion of movement. GIFs are usually short and looped, so they never stop replaying. You can think of them as digital flipbooks.
These files are also popular for displaying static graphics, although they can only use a limited number of colors.
Overall, you’ll encounter GIFs on various websites– usually social media platforms. People use them to send memes or reactions to each other.
PNGs (Portable Network Graphics) came about to replace GIFs. They present a single, high-quality image through lossless compression. However, they offer a much broader color palette than GIFs, so you’re not as limited.
These image files are the most popular with designers because they support transparent backgrounds. This feature makes them useful for logos, graphs, and banners. Since transparent PNGs don’t use a background, it’s easy to add them to websites without having to match the background to other colors on the site.
Plus, since they’re transparent images, they can easily be placed in front of or behind other images. For example, you can take a PNG image of a car and drop it in front of a picture of a house. Or place a transparent png person over a sales graphic as seen here:
Of course, PNGs can also have backgrounds. These backgrounds can be removed (see below).
PNGs are most known for using lossless compression, which allows the image to keep all of its data even when you compress it. That means you can create very detailed images without losing image quality.
If you have a PNG file image that isn’t transparent but want to remove the background, you can. For instance, perhaps you’d like to remove your business logo from a background so that you can place your newly transparent logo on any image.
JPEGs (Joint Photographic Experts Group) have been the standard image format since the 90s. It’s best for digital images and is most widely used among photographers. This file type uses 24-bit color and lossy compression, making it easier to store and share images.
Due to how a JPEG compresses, it can display 16.8 million colors without having large file sizes. This feature makes it very attractive to photographers and web designers. These pros use JPEGs online since most browsers can open them quickly without sacrificing much detail.
Overall, JPEGs are the most common format that you’ll find online. They’re compatible with most browsers, and their small file size allows quick online access.
Most widely recognized image file format.
Small file sizes for upload and viewing.
Uses lossy compression.
Best for photography.
May compress the images too much, causing quality loss.
Can lose pixel data, causing noise (or pixelation).
How To Choose Between GIF, PNG, and JPEG
After working on an image, you want to ensure that you save it using the proper file format. That way, you won’t have to worry about the image losing quality. GIF, JPEG, and PNG are all common options, but you must always choose the right one.
This chart will help you understand when to use what image file format for the best results:
When To Avoid
Small image files with animation
Website buttons, advertisements, and animated graphics
Detailed images or photography
Graphic design, transparency, to keep quality in smaller images
Logos, banners, charts, infographics, screenshots, and designs
Posting high-quality photography online
Posting high-quality photography online
Uploading photos to social media, blocks, and other websites
Printed media or creating graphics
You want your images to have as much quality as possible when you share them online. Choosing the right image file format is essential if you have a brand and want to make sure everything looks nice. Plus, you always want the image to load correctly for viewers, so ensuring that your file type can maintain the integrity of your image is essential.
Practicing saving your work as the correct image file is always a good idea. Even if you’re not saving the final product, you should get used to always using the appropriate file type. That way, you won’t have to make changes later on that could cause the image to lose quality. If the quality drops too much, you may have to recreate the image if you don’t have a backup of the original!
The differences in these file formats make each of them better suited for certain types of images. Here’s when you should use them:
GIFs are the smallest of these three image file formats. They’re perfect for creating small or animated graphics. For instance, they work great when making animated banners and buttons. Today, they’re most commonly used in reaction GIFs on social media or advertising.
You’ll want to choose to save your work as a GIF if it’s fairly simple and has some animation. Since this format uses intense compression, the image quality can drop, but it should load very fast for others online.
You can use GIFs in simple web graphics or for online animation. These two features give them plenty of uses. However, you should avoid them when you need to print or want a photo to have a very high resolution.
PNGs are best for when you want to save the image’s original quality. They’re very common online, and all major browsers support them.
If you’re a graphic designer, you’ll work with PNGs the most out of these three formats. Since PNGs are best for logos, charts, and other small graphics, designers often use them to create content for web pages.
You’ll want to use PNGs for the same purposes. However, you should avoid them when you don’t want the file to take up a lot of space as PNGs can be very large. So, if using them on your website, make sure you’re using the smallest image size possible.
You also shouldn’t use them for high-quality photographs.
JPEGs load fast, so you can use them to send very detailed images quickly. Plus, it’s the most popular image first online, so you’ll find many JPEG images there. It also supports a broad spectrum of colors and has plenty of uses.
You can use JPEGs to post images for social media or blogs, create product images, and document photography or artwork.
However, since these files are small, they do lose some quality. When you compress the image, you also lose any transparency in the background, so JPEGs are not suitable for many design projects.
Compression also “flattens” the image, removing any layers and making it much harder to edit later. So, if you plan on changing the image later, you’ll want to save one copy as a JPEG and another as a file that still has the layers (such as a Photoshop file). Or you can follow the video below (you don’t need Photoshop).
Converting Between These Image Formats
You’ll often need to convert images between different file formats to get the one you want. You can easily convert a PNG to a JPEG by opening it in your design software, then selecting “Save As JPEG.” Plus, you can export JPEGs as PNGs to save them in that format.
It’s a little more complicated when GIFs are involved. Since they use multiple images to create an animation, they won’t transition as smoothly to PNGs or JPEGs. Although, it’s usually easier to make the GIF into a JPEG than to make the GIF into a PNG.
Some types of design software make converting your image files easier than others. Overall, it’s better to save your images in the correct format from the start so you don’t lose any original quality when converting them between different file types.
To summarize, GIFs, PNGs, and JPEGs are all very different from one another. You’ll need to make sure you always save your work in the right format to get the best results from them. GIFs are best for animations, PNGs are best for graphics, and JPEGs are best for sharing photographs.
Overall, you’ll want to familiarize yourself with these three image formats. They’re very common online, so you’ll run into them daily. Whether you use them professionally or personally, understanding image formats can help you keep your work in good condition.
Graphics are an increasingly important component of marketing videos today. But, while motion graphics can strongly enhance the effectiveness of your communications, they can also be complex and tiresome to execute. Moreover, there’s much confusion about how much it costs to create graphics for video.
The cost of creating graphics for video varies from $1,000 to $5,000 per finished minute for most practical purposes. The final cost will depend on various factors, including the duration and complexity of the project and the quality and extent of the creative input required to execute it.
This article will look into the factors that affect the pricing of graphics for video and suggest ways that you can minimize the cost of your next motion graphics project.
Factors That Affect the Cost of Motion Graphics
Motion graphics are animations of graphic elements–like line, color, text, and illustrations–that enhance the communicative content of a video or animation project. They can be as simple as a few characters of text on a plain background or as dynamic as the title sequence of the latest blockbuster movie.
The great variety of content that falls under the category of graphics means that the cost of producing motion graphics for video can vary just as dramatically. Primarily, their cost will be decided by the scope of the project and its budget. So, graphics for the social media page of a small business will cost much less than branding for a large corporate client.
The factors that will determine the cost of graphics for your next video project are:
Let’s take a look at each of these.
The duration of the motion graphics sequence or sequences you need will significantly impact their pricing. An extended motion graphics sequence or multiple sequences will involve more work than a shorter or single sequence.
For instance, if each frame of your graphics project is individually created, a two-minute sequence will literally involve twice the work of a one-minute sequence. Inevitably, your two-minute graphic sequence will cost you more than a one-minute graphic sequence would have cost you.
More often, motion graphics artists will use keyframes to reduce their workload. This way, they can create longer sequences of motion graphics without individually creating each frame. However, longer graphic sequences will still require more work and cost you more.
Remember that motion graphics can involve teams of professionals with different skill sets. So, longer sequences may also require hiring more talent and involve greater coordination and planning, further driving up the price of your project.
Finally, longer projects may also demand more revisions to get to completion. More revisions will increase the time taken to complete the project and add to its cost.
As mentioned earlier, motion graphics projects can vary greatly in scope and complexity. The more complex the project–and the greater its scope and visibility–the more expensive it is likely to be.
The most complicated motion graphics projects will require you to hire large teams. They may weave together multiple styles of animation, illustration, or design and involve other specialists, such as sound designers and video editors.
The most sophisticated motion graphics projects can use a combination of:
Rotoscopy or other specialized animation techniques.
Sound recording, design, and editing.
Photo and video editing.
Of course, the cost of motion graphics will also be significantly impacted by the quality of the animation and the degree of customization it involves. Design and animation elements that are more detailed will involve considerably more work and may require greater skill and experience.
Some projects may involve working with already available footage, photographs, or design elements. Others might require every element to be designed or customized, down to the individual fonts used. Inevitably, more detailed projects will cost more than simpler ones.
Often, the simplest motion graphics projects are executed by a single individual and will, thus, cost less. On the other hand, the experience and infrastructure needed to execute complex projects mean that you may have to hire a reputable design firm. These firms will cost you more.
The relationship between the complexity of a motion graphics project and its cost explains why an animated gif for a social media post is likely to be much less expensive to sanction than the title sequence for a multi-million dollar motion picture.
Another significant factor in the price of motion graphics is the degree and quality of creative ideation required.
You could oversee the entire project yourself, as long as you have a clear plan for its execution and can either execute it yourself or find an individual or a team to manage it for you. In this case, your project will cost less than a project requiring a creative team to develop a creative plan.
On the other hand, if you need to hire an experienced, in-demand creative professional or team to conceptualize and coordinate your motion graphics project, it’s likely to be more expensive.
How Can I Save on My Motion Graphics Cost?
Motion graphics effectively aid in clarifying communications and can help better articulate the intentions behind your communication. So, the many variables involved in developing motion graphics for video shouldn’t put you off the idea of using them in your video project.
The market for video and animation services is deep enough to offer a wide range of solutions for individuals and businesses at various price points. Advances in digital technology, cheaper computing power, and numerous skill-development programs have also lowered the cost of developing motion graphics for the most affordable end of the market in recent years.
You can save on your motion graphics needs by hiring emerging designers, doing as much as you can on your own, aiming for maximum simplicity of your project, and using stock libraries.
Whether you’re an accomplished media professional or a small-business owner with no communications experience, there’s no reason you need to spend beyond your budget when commissioning your motion graphics project. With a little bit of research, planning, and foresight, you can find a solution that works for your specific needs.
The following sections will outline a few practical solutions for keeping the cost of your motion graphics project under budget. Although every suggestion here may not apply to your particular project, they may still assist you in thinking about various approaches to your project.
Hire a Less Experienced Professional
Your graphics project may be simple enough for one individual to execute. In that case, the most significant cost-reduction measure you can take is to hire a less experienced professional for the job.
More experienced and in-demand design professionals tend to charge premium rates for the advanced skills they bring to the table. On the other hand, you can find graphic artists for as little as $18-35 per hour. And college students might work for even less to build a professional portfolio.
However, remember that you’ll get what you pay for. Often what looks cheap on paper ends up costing more because of reworking or ends up producing an unsatisfactory result. So, always make sure to thoroughly vet your candidates and try not to go for the absolute cheapest option.
Still, an inexperienced graphic artist may not be a bad one. Before hiring a motion graphics artist, look at several artists’ portfolios. This way, you can find an artist whose style you like or who has experience executing work in a similar style, even if it’s only on a college assignment.
Consider that the communication skills of the graphic artist you hire are as crucial for the success of your project as their professionalism, reliability, and hourly rate. You must also be clear in communicating your requirements to the artist, especially if they’re less experienced.
Finally, the quality of your motion graphics should match the production values of the video they are accompanying. So, if you’re making motion graphics for a more polished video product, you will want to ensure that the graphics overlaid on it are of a similarly sophisticated finish.
Do As Much as You Can Yourself
If you’re not a design professional and don’t have any experience in or inclination for visual design, you may have to hire a design professional to create the motion graphics for your video. Despite this, there may be several aspects of a motion graphics project you can contribute to or complete yourself.
How to Contribute to the Project
You could develop the concept for the video, write any text required, or provide assets you own, such as a logo or other previously sanctioned brand identity, privileged information, older videos, client testimonials, etc. All of these can lower the cost of making motion graphics for video.
As mentioned in the earlier section, effective communication on your part can also help the graphic artist or team work faster and more efficiently, saving you time and money on a motion graphics project.
Create Your Own Video Graphics
Finally, if you’re a little more computer savvy and adventurous and have plenty of time on your hands, you’d learn one of the many free or affordably priced motion graphics applications available today, such as Adobe After Effects.
Several of the newer motion graphics software also come with readymade templates and complementary libraries of digital assets that make them very easy and affordable to use. Using these products, even a non-specialist can create motion graphics, as long as you have reasonable expectations for the outcome.
Create Your Own Motion Graphics for Social Media and Advertising
If your goal is to stand out in a crowd of social media posts and ads, then you can use a much more simple tool to create your own motion graphics. This involves using graphic design templates and adding motion graphics backgrounds as well as other design elements.
The Graphics Creator is simple and intuitive, allowing you to select a template, pop in an animated background (use the ones included or import your own), add text and/or other elements, and export it. You can then create it as a .mp4, etc. in just a couple of minutes using the free software Handbrake.
Aim for Maximum Simplicity
As has already been mentioned, simpler motion graphics projects can be significantly less expensive to produce than more complicated ones.
Complex graphics may require you to hire multiple specialists. Apart from designers and animators, your project may require photo, video, and sound artists, as well as greater creative input and more coordination. All of these will inflate the price of your project.
And larger, reputable firms with considerable human resources have significant overheads and charge a substantial markup for their experience.
Working With a Large Design Firm
When resources aren’t a constraint, working with a big-name design firm is well worth the money. It can protect you from protracted and painful experiences in bringing your project to fruition. A team of dedicated and experienced creative professionals will also deliver the best possible outcomes for your project.
Unfortunately, in the real world, many of us have to work with significant budgetary constraints. In this scenario, a simple or minimal motion graphics style can save you money by requiring fewer hours and specialists to accomplish.
Working With a Single Specialist
If you don’t require extensive detailing in your graphics, you may not need as many illustrators or designers. Similarly, a single specialist–such as a video editor or motion graphics artist–may be able to execute multiple tasks–such as image and sound edits–on the simplest graphics projects.
Reduced complexity will also require less coordination, resulting in fewer iterations of feedback and less reworking. Ultimately, the lowered scale of the project will lower the costs of your motion graphics.
At the same time, simpler styles of motion graphics need not be inferior to more complex work. The effectiveness of some of the most iconic motion graphics (such as the HBO opening theme graphic) is rooted in simplicity. So, if a simpler style works for your project, you might want to consider simplicity to keep prices low.
If you’re unsure of coming up with ideas yourself, you can always research minimal graphic styles that have worked well in the past. This will help you to come up with ideas that satisfy the unique requirements of your motion graphics project and save you money in the process.
Use Stock Libraries
Many of the elements required for your motion graphics project need not be created from scratch. You don’t need to travel around the world to get one shot, as this is unaffordable for all but the largest productions. Instead, you’d buy the individual assets you need from other producers.
There are extensive stock libraries for photos, video, sound, visual effects, music, and illustration today. Within these, you can find all sorts of assets, including specific niches, such as 3D models that can be further manipulated.
Moreover, stock assets are available at a wide range of prices. Often, their licensing terms take into consideration the end-use of the asset. So, it can be cheaper to obtain digital assets for use in motion graphics that are intended for use on small-scale video projects.
Using stock libraries, you need not create all the elements that go into your motion graphics project from scratch. This can save you significant time and money in making motion graphics for video.
The cost of motion graphics for video varies widely depending on the duration, complexity, and scope of the project. Ideally, you should hire an experienced design firm to oversee the most complex and ambitious projects.
On the other hand, if you have significant budgetary constraints (as most of us do!) and more modest requirements, there are several measures you can take to lower your costs. As long as you have reasonable expectations, you may even be able to execute the motion graphics yourself, using simple design software and stock assets.
Wondering how much other graphics cost? Take a look:
Starting a small business is no small feat–you need to invest countless hours, hard-earned money, and sweat. However, when it comes to maintaining a small business, many entrepreneurs shy away from software and automation. But the right software can make the logistics of running your business easier, faster, and seamless.
Here are 12 types of software that your small business needs:
Accounting and finance software
Human resource software
Project management software
Customer relationship management software
Website building software
Word processing software
Payment management software
Time tracking software
Cyber security software
This article will explore each of these software types in detail, so you can choose the ones that will help run your small business more efficiently. Keep reading to learn about how each type could be helpful for your business!
1. Accounting and Finance Software
The main purpose of a business is to make money. Therefore, accounting software should be high on your high-priority list. Simply using an Excel spreadsheet will not help you manage your business’s finances in an accurate, streamlined way.
Here are the top 3 benefits of using accounting software in your business:
It promotes accuracy. When you want to make changes to your records, you don’t have to update multiple sheets manually with accounting software. Instead, your financial records will be automatically updated to reflect your changes. This reduces errors with your accounting data.
It saves you time. Bookkeeping and other accounting processes are time-consuming. Accounting software takes these processes out of your hands, leaving you with extra time to spend on more crucial things in your business, like generating leads, creating new products, etc.
It can handle your payroll. Most businesses have separate software explicitly dedicated to payroll. However, as a small business owner, you might not need a separate system. Some accounting software can run your payroll function for you. These will automate employee payments, calculate contributions, get tax information, etc.
Now that we’ve discussed the main benefits of using accounting software, finding one that works for your small business is the next step.
According to Investopedia, the five best accounting software for small businesses are QuickBooks Online, Xero, FreshBooks, QuickBooks Self-Employed, and Wave (we use Wave here at Laughingbird Software because it is simple and intuitive ).
2. Human Resource Software
You might think that HR software isn’t necessary for a small business. However, it can provide a small business with greater management of its employees.
Here are the top 3 benefits of using HR software in your business:
You have greater control of the recruitment process. HR software streamlines the hiring process by integrating the company’s recruitment process with job boards and social media (for example, LinkedIn). It can also shorten the hiring process by using data to narrow the candidate pool to the best applicants.
It gives employees easier access to HR. For example, if employees want to apply for leave, they no longer need to go through three managers and two forms. Instead, they can quickly book it using HR software, and all team managers will receive a notification.
It facilitates the development of employees. HR software includes tools that make it easier to appraise employees and offer continuous feedback. This helps identify poor employee performance and rewards those who have performed well.
According to People Managing People, the three best HR software for small businesses are Monday.com, Eddy, and Open HRMS.
3. Project Management Software
Big businesses aren’t the only ones who require project management software. Small businesses also undertake projects, and project management software can help you manage your projects better, so you have a better idea of the resources, time, and costs every project needs.
Here are the top 3 benefits of using project management software in your business:
It helps track the time of each project. If a project takes longer than expected, this could mean higher costs and a loss of reputation for your business. However, project management software will highlight the areas of a project you’re spending time on to identify if you’re spending it on the right things and how you can potentially cut down that time.
You can track project costs. Project management software can highlight your project expenses and how many resources you’ll need. And this regular monitoring is crucial for staying within your project budget.
It increases collaboration. Things can go haywire when you don’t have a system to manage your projects because miscommunication, lost emails, and messy documents can occur. But with project management software, everyone is on the same page because updates are given in real-time, all documents are stored in one place, and everyone communicates using the same medium.
According to Zapier, there are several project management software tools to suit your needs, including, Asana, Trello, Wrike, and ClickUp. Keep in mind that each one is different in terms of capabilities and capacity, so look for the one that works best for your specific needs!
4. Collaboration Software
Every business requires good collaboration between internal stakeholders to be successful. Collaboration software helps facilitate communication between employees and connects teams even if they work remotely.
Here are the top 3 benefits of using collaboration software in your business:
It improves project efficiency. Collaboration software allows employees to communicate with each other, so they can reach project goals more quickly. Also, having a dedicated collaboration system reduces the risk of miscommunication amongst project teams.
It facilitates remote work. After the pandemic, industries worldwide saw an increase in remote work. And with effective collaboration software, small business owners can employ employees from different locations, which can save them money, and they will be able to communicate at ease with them.
It improves employee productivity. Having one communication system in place reduces the number of emails, documents, and messages from other channels. Employees can log into one system and find everything they need there.
TechRadar has made an in-depth comparison of the best collaboration software for small businesses and among them are Microsoft 365, Slack, Podio, and Flock.
5. Customer Relationship Management Software
CRM might seem too complicated for a small business, and you might question if it’s necessary to invest in it. However, it’s become more critical for smaller businesses because the need to manage customer relationships has increased in the modern world.
And that’s where customer relationship management software comes in.
Here are the top 3 benefits of using CRM software in your business:
It stores and organizes customer data. CRM systems centrally store all your customer information. In this way, you can access customer information at any moment and use them to your advantage to generate leads, follow up, etc.
It enhances your relationship with customers. CRM not only manages your relationship with customers but improves them. Now, you can personalize communication with customers, tailor your services to their needs, and show them you value them, increasing customer loyalty and generating more sales.
It improves customer service. CRM systems can automate customer service and solve customer issues faster. This makes customers happy and frees up your staff’s time so they can focus their attention on more pressing matters.
According to Forbes, the best CRM software includes Zoho CRM, Monday.com, Salesforce, and Zendesk Sell.
6. Website Building Software
It’s become less of a choice and more of a necessity for every business to have its own website. A website is your business’s home on the internet, and it’s probably the first place your prospects will interact with you. Therefore, the type of website-building software you use is crucial.
Here are the top 3 benefits of using website-building software in your business:
It makes you look more professional. Good website creation software can create a feature-rich website that invites customers and keeps them engaged.
You can easily showcase your products and services. A website is a great way to show your offerings to customers without visiting a physical storefront.
It establishes your credibility in your industry. Having a good website can help you stand out from the other businesses in your niche. And it makes you look legitimate to potential customers who may be wary of your brand.
Information needs to be digitized, and crafting, sharing, and storing that information can only happen via word processing systems. And especially with most operations taking place remotely today, employees need ease of access to share documents.
Here are the top 3 benefits of using word processing software in your business:
It increases accuracy and productivity. Word processing software automatically corrects errors and can phrase communications more succinctly. These benefits collectively increase employee productivity due to less “manual” work being done.
It stores information more securely. The days of storing files in a physical location are long gone. Storing files digitally becomes ten times easier with word processing software. It keeps documents more secure, they’re less likely to go missing, and they’re readily available to access.
It saves time. Word processing software makes you more efficient, as you don’t have to check errors constantly. Also, information can be easily shared with different people without going through 10 people.
The most used word processing software today are Microsoft Word and Google Docs. However, Small Business Bonfire also recommends Quip, Zoho Writer, and iA Writer.
8. Graphic Design Software
How you design or brand your business is significantly underestimated and generally the last item on a business owner’s to-do list. However, graphic design can make or break your business more than you think.
The design of your business includes your branding, logos, advertising, social media graphics, website design, packaging, product graphics, and many more.
Here are the top 3 benefits of using graphic design software in your business:
It increases customer engagement. A well-designed website, logo, product cover, or social media graphic is aesthetically pleasing. It can make an excellent first impression on your customers and make them interact more with your business.
It distinguishes you from your competition. You don’t want your business to blend in with others in your industry. Therefore, creating visual imagery and design that’s specific to your brand will highlight you from your competitors and make you stand out.
It can make or break a sale. Yes, graphic design can directly impact your sales. If you showcase designs that make you more memorable, communicate your message, and resonate with your target audience, then there’s no reason why they will choose a competitor over you.
A few examples of graphic design software are Canva, PicMonkey, The Graphics Creator, Adobe Photoshop, Adobe Illustrator, and more.
9. Marketing Software
Marketing is more than simply getting the word out about your business. Marketing software can help you increase brand awareness, get new customers, optimize your social media presence, and rank your business higher on Google.
The marketing software your business needs can be split into three categories: email, social media, and search engine optimization.
Email Marketing Software
Here are the top 3 benefits of using email marketing software in your business:
You can reach different groups of your target audience. You can create various email marketing campaigns to target customers in specific groups with email marketing software. You don’t need to send one generic email to your entire list.
It can save you time and money. Email marketing is an easy way to reach your audience because it automates all your communications. And it is an inexpensive way of marketing compared to other marketing channels out there.
It can dramatically increase your sales. With email marketing, you can nurture your prospects and lead them through sales funnels to get them closer to a purchase. You can also easily boost sales through upsells.
There are various types of email marketing software; however, the most common for small businesses are Drip, ConvertKit, GetResponse, ActiveCampaign, and Sendinblue.
Social Media Management Software
Here are the top 3 benefits of using social media software in your business:
It can help you attract customers. Everyone is on social media today, and your brand can attract customers from different geographic locations.
You can assess market trends. With social media software, you’ll be able to do market research by analyzing the types of information and products that consumers are interacting with.
It can increase your sales in the long term. Social media allows you to engage with prospective clients and form a relationship with them. This can increase customer brand loyalty, and customers are far more likely to purchase services from a company they trust.
Here are the top 3 benefits of using SEO software in your business:
It can increase website traffic. The right SEO software will help you find the key phrases and terms your target audience is searching for. This will help you optimize your website, which increases traffic and can help you build an email list and generate leads.
It can make you look more professional. If your website doesn’t show up on Google, the chances are that customers will think you aren’t a legitimate business.
It can increase your sales. If a customer searches for a product and your website shows up, and it’s well-optimized and user-friendly, the customer is more likely to purchase from you than your competitor.
According to Forbes Advisor, the best SEO software are Ahrefs, KWFinder, WooRank, and Semrush.
10. Payment Management Software
Payment management software is vital for your business to create invoices, track billing, and make payment collections easier.
Here are the top 3 benefits of using payment management software in your business:
It saves you time and energy. It’s time-consuming to create and send out invoices manually. But payment management software can easily automate this.
You can expand your products and services internationally. You can expand your business’s reach because you’ll be able to accept payments in different currencies.
It offers different payment options for customers. Payment management software can accept credit cards, online payments, debit cards, etc. They can also set up recurring payments. And customers are more likely to purchase from you because it’s convenient for them.
Time-tracking software shouldn’t be used to punish and micromanage employees. They should be used to analyze how work processes can be done more efficiently and how employees can make better use of their time.
Here are the top 3 benefits of using time-tracking software in your business:
It increases employee efficiency and productivity. When employees see how they’re spending their time, they can better optimize their workflows. And having a time tracker acts as a deadline too. Without time tracking, employees will not feel a sense of urgency to get tasks done.
It can help managers budget better. Time tracking gives managers an accurate measure of how long it takes to complete a specific task/project. Therefore, they’ll be able to estimate the resources needed for a task/project.
It can improve the payroll process. Time tracking allows you to measure the correct hours worked by staff, which makes paying employees easier.
Fit Small Business recommends an array of time-tracking tools for your business, including, Clockify, Deputy, Homebase, and ClockShark.
12. Cyber Security Software
The massive spikes in technology today have also increased cybercrime. More and more businesses are getting hacked and losing precious data. Therefore, cyber security needs to be a top priority for your business.
According to Forbes, small businesses are bigger targets for cybercrime because they don’t perform security audits or update their resources, and some don’t even have insurance.
Here are the top 3 benefits of using cybersecurity software in your business:
It protects the users of your website. Good security software will ensure that your consumers’ confidential information is protected. And when your business is secure, customers will trust you and be more willing to do business with you.
It protects you from malicious attacks. You can rest assured that your business is protected from hackers and viruses.
You can keep up with new threats. Hackers are constantly working to breach systems with outdated software. However, if you install good cyber security software, it will continuously be updated to protect you from any future attacks.
You’ve just read about the various types of software that your business needs to remain viable and grow.
Depending on the type of business you own, as well as its size and other factors, you’ll need several software products to help you run your small business. Go through the list above and make sure you have all the important ones covered. You may discover that there’s software you’re not using that will improve your bottom line and/or efficiency.
Graphic design and marketing are converging terms that refer to different professions or mindsets. Although the two are vital in brand promotion, they feature a few differences that most people might not understand. So, how does graphic design differ from marketing?
Here are five key differences between graphic design and marketing:
They use different tools and skill sets.
They have different communication approaches.
They impact potential customers differently.
They have varying points of focus.
They have different effects on the brand.
Graphic design and marketing have become inseparable in the business setting today, as a brand can’t succeed without either.
This article will break down the differences between graphic design and marketing. Read on to learn more.
1. They Use Different Tools and Skill Sets
Today’s market is highly competitive, and businesses have to be aggressive to win the attention of their target audiences. So, almost all brands utilize marketing and graphic design to introduce and retain their market presence. Moreover, they must develop strategies to promote their identities, win customers, and generate sales.
For instance, graphic designers utilize visuals—including logos, leaflets, brochures, and other stationery—to create a brand’s identity and first impression to the target audience. These professionals leverage creativity and graphic design principles in branding a business.
On the other hand, marketers use figures, statistics, or data in conducting market research. Then, they use the findings to improve a brand’s marketing presence and increase sales. Marketers also utilize skills such as planning and content creation to promote their brands.
Both graphic design and marketing communicate the brand’s story to its audience. However, graphic designers use visual awareness to connect to individuals emotionally. So, when a graphic designer comes up with a business logo, they aim to appeal to a specific type of person before sharing it with the world.
Hence, graphic design utilizes images or visuals to persuade the target audience of the authority or credibility of a brand.
Contrastingly, marketing involves using language to communicate directly with the audience. Hence, marketers fashion the brand’s image through the following mediums:
Marketers also have a specific pattern of approaching their target audience. For instance, they can utilize the following processes to reach potential customers:
3. They Impact Potential Customers Differently
When approaching customers (both potential and active), graphic design and marketing have different impacts.
For starters, graphic designers seek to build trust and credibility among their audience through a consistent brand appearance. Therefore, a brand should have a striking design that leaves a positive mark on potential customers and viewers, whether in the online or physical space.
On the other hand, marketing creates the brand’s familiarity with customers. For example, if a business successfully communicates its message to customers (personalized or generalized), it enhances brand awareness.
Hence, marketers will persuade potential customers to try their products because they’re familiar with the brand. Moreover, they’ll be loyal to the company and continue buying from them in the future if they prove to be of high quality.
Graphic design mainly focuses on building a brand’s identity and increasing its visibility among potential and active customers. Therefore, graphic designers create unique designs that will help a brand stand out in the market. Furthermore, these captivating visuals can turn prospects into customers.
Contrastingly, marketing is more of a business-generating tool. Marketers focus more on selling the business to prospects and potential customers. They utilize different strategies to boost sales and increase the brand’s revenue.
Apart from reaching new customers, marketers may use their analytics and data to re-target former customers. Hence, they can reach out to them through personalized messages or promotion campaigns, informing them of new products or upgraded versions.
5. They Have Different Effects on the Brand
Marketing and graphic design are both vital to brand promotion. Nevertheless, their varying approaches can affect a business in different dimensions. For example, since graphic design is more about creating and promoting a brand’s identity, it assists in maintaining a consistent presence in the market.
Conversely, marketing helps build and maintain a brand’s reputation and relevance. Therefore, if a business promotes its products (or services) and meets the customers’ needs, it will win their trust and loyalty.
Furthermore, marketing is a continuous process. Hence, market research and analytics findings are crucial in a brand’s decision-making.
That said, graphic design is the cornerstone of marketing in this digital era. A business needs to compete to gain (and maintain) its presence in the market. Therefore, designers and marketers should collaborate toward the brand’s success.
Here’s a chart that summarizes the differences between graphic design and marketing.
Utilizes images to create a brand’s identity.
Uses data and figures in decision-making and strategic planning.
Uses visual awareness to connect to customers emotionally.
Uses language to communicate with a target audience.
Builds trust and credibility among customers.
Creates brand familiarity.
Helps create a brand’s first impression and maintain visibility.