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How Much To Spend on Marketing Design To Be Successful

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woman's hand writing on sticky note

If you have a business, you need to put enough money into marketing design. Otherwise, your company and website won’t grow. However, many people don’t realize how much they should budget for good design marketing.

You should spend between 7 and 8 percent of your gross revenue on marketing design if you want to succeed. Large businesses tend to spend more, around 10 percent, while most small businesses put forth around 8 percent. 

If you want to keep up with the competition, strive for those same ranges.

You’ll need to consider your company’s revenue and how long it’s been in business before building your digital marketing budget. I’ve covered everything in this article. 

So, read on to learn how much you need to spend on marketing design to have a successful business.

The Importance of a Good Marketing Design Budget

When you have a solid marketing design budget, you allow this section of your brand to thrive. You’ll then have access to better, more memorable designs for your site, which helps with conversions and returning users.

Plus, you can use graphic design to tell a visual story. Visitors can better understand your purpose and message after viewing images on your website.

Lastly, marketing design greatly influences whether you gain a new customer. You can have the best-written content ever, but if the layout and graphics on your site are bad, you still won’t get conversions. So, don’t hesitate to put more into your marketing budget.

Watch how you can create your own marketing design for a very low cost!

What Is Marketing Design?

It’s also important to understand exactly what marketing design is. Many people confuse it with other types of marketing, so you’ll want to have a good idea of what it is to create an appropriate budget for it.

Marketing design is a type of marketing that relies on graphic design elements to build strong marketing campaigns. It uses visuals to appeal to viewers and attract them to your brand. 

Suppose you have an appealing website with plenty of nice visuals and an easy-to-navigate screen. In that case, you’ll have a returning audience. We love seeing appealing website designs online- whether we realize it or not. Marketing design focuses on the visual aspects of marketing to create pleasing websites for brands.

Marketing design is very important, whether you run a small, local shop or a huge corporation. You should make sure your marketing design budget has ample funds to provide growth to the company.

Determining Your Marketing Budget

Your budget for marketing design will be unique to your business, so you don’t need to do what everyone else does to have success. Any budgets included in this article are suggestions, and you can choose an amount that you’re comfortable with. However, you’ll need to ensure you don’t put too little into your marketing design.

Setting up a clear marketing budget as a percentage of your revenue makes it much easier to determine what resources you need to put where. Many marketing experts recommend small businesses put seven to eight percent of their gross revenue into marketing. You can determine this by multiplying your revenue by that percentage.

Woman using calculator to determine marketing budget
Determine your marketing design budget before you spend money.

However, your monthly marketing budget should also include raising your SEO rank, online ads, and a stronger online presence. 

At a minimum, it’s best to spend $500 on marketing each month. Most small businesses can afford to fit this into their budget. It’s enough to afford access to good online design programs and plenty of other tools that you can use to build your brand.

It can sound like a lot, but providing a solid budget encourages your brand to grow. If you don’t put any money into your business’s marketing plans, you’re not getting much back out of it. So, even if $500 is more than seven to eight percent of your revenue, it’s still good to put at least that much into your marketing campaign.

Your budget should grow naturally with the rest of your business. When you notice your gross revenue increases, you should also throw more into your marketing design budget. These two feed off each other, so you’ll keep getting good results.

You can always put a slightly higher percentage of your revenue into marketing design if you have the room. In doing so, your business and online presence will grow much faster. You can do this for campaigns, then lower the budget back to your normal amount when it’s done.

Overall, make sure you base your marketing design budget on a portion of your gross revenue. That way, you won’t lose your other important budgets, and you can determine where your money needs to go first.

Marketing works, so you won’t want to ignore it. If you do, you’re sure to lose to your competitors.

Computer monitor showing Graphics Creator Software
The Graphics Creator: Create marketing graphics on your own without hiring a graphic designer!

How Design Costs Break Down

When you’re deciding on how much to spend on marketing design, it’s a good idea to know where your design budget goes. Several options, including logo design, photography, and video creation are available to you. These designs can be very pricey, especially when you have expert designers make them for you.

However, don’t let that discourage you. Think of it as an investment- the better quality design you have, the more money your brand makes.

Here’s how some of those marketing design costs can break down:

  • $15 to $35 an hour for a freelance designer.
  • Between $100 and $850 for a logo.
  • $20 to $150 for a custom social media graphic.
  • $5,000 or more for a high-quality website with multiple pages.

As you can see, the costs can add up quickly. Without a budget in place, you could spend way more than your brand can afford at the moment. More experienced designers can cost even more than that.

If you’re a small business and need to save money on your marketing design budget, you can try using software like the Online Graphics Creator. It’s an affordable tool that you can use to make design elements yourself, so you don’t have to worry about hiring professional designers.

Block of wood with words "spend less money"
Use easy online graphics software and save a ton of money for your small business.

Breaking Up Your Marketing Design Budget

You’ll want to use the 70-20-10 rule within your marketing design budget. This means: 

  • 70% of your budget goes towards marketing strategies you know will work well. 
  • 20% of your budget goes into new strategies and growth.
  • 10% of your budget goes into experimental marketing strategies.

Using this rule, you can further split your marketing design budget. Focus on design content creation that you know works, and your business is sure to grow. As it does, you can put more money into experimental strategies and see what works best for you.

Overall, you can treat your marketing design budget just like any other budget your business has. Even though it’s for creative content, you still want to know if it’ll be effective.

Final Thoughts

To summarize, you can put between seven and ten percent of your gross revenue towards your marketing design. Many small businesses put a slightly smaller percentage towards their marketing design than large corporations.

If you can afford to put more money into your marketing design, make sure you do! You’ll help your business grow and build a larger audience faster, as the advertising will give you more exposure.

How to Design Eye-Catching Ads for Your Target Audience

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Graphic stating How to Design Eye-Catching Ads for Your Target Audience

You have a product or service to offer and want to make an attention-getting advertisement. But how do you decide what kind of ad to make? What image should you put on your ad? What colors and fonts should you use to really grab attention?

The truth is… you’ll never know unless you’re sure about who you want your ad to speak to. That starts with finding out who your target audience is. Once you do this, creating an ad and making sales from it will be easier and faster.

Here’s how to design eye-catching ads for your target audience step by step:

  1. Define Your Customer
  2. Identify Their Problem or Concern
  3. Give the Right Message
  4. Create Eye-Catching Advertisements

Continue reading and following these four simple steps to create perfect ads for your target audience.

Watch this video to see how to design a targeted ad using The Ad Creator templates from The Graphics Creator.

1. Clearly Define Your Customer

You must understand who your customers are in order to create ads specifically for them. The goal here is to find out who is the person who will buy your product without hesitation.

Answer These Questions About Your Target Audience:

  1. How old are they?
  2. Are they male or female?
  3. Do they have children?
  4. Are they married or divorced?
  5. How much money do they make?
  6. How much education do they have?
  7. What’s their occupation?
  8. Where do they live?

You might also benefit by understanding their personal/professional interests and needs. What communities (online and offline) do they hang out in? Is there a common theme with other members of this community? Are they all over age 40 and divorced? All parents with teen children?

Finally, create an “avatar” of that customer (an image of this person in your mind or on paper). You can actually create a visual and stick it on the wall so that this person is easy to keep in mind.

Chalkboard with words "Who is your audience"
You need to define your target audience BEFORE crafting your advertising message.

2. Identify Their Problem

Now that you’ve identified who your customer is, what kind of problem do they have that you can solve? If you’ve identified your customer correctly, these people will be happy to “pay” you to solve their problem.

Therefore, your success with advertising depends on correctly identifying their problem, frustration, or pain. But no worries, you can do this by answering these questions:

  • What are their specific problems, frustrations, or pains? Be specific.
  • Can my product or service solve these problems?
  • What are one or two reasons this customer would “object” to purchasing my product or service (even though it will solve their problem)?
  • How will I overcome these objections? What will I tell them or show them that’ll squash those objections?

Here’s a Laughingbird Software example of an audience objection:

A common objection to using Laughingbird Software’s Graphics Creator is… “I don’t know anything about design, so I can’t create my own graphics!”

In response to the objection above about not having any design experience, I’d say… “You can create professional-looking graphics for ads, social media, etc., WITHOUT any design experience, using ready-made templates and easy drag-and-drop images”.

stressed female in front of laptop
Solve your potential customers’ primary problem or frustration with your product or service.

3. What Message Do You Want to Give Your Customer?

Now that you know who your target audience is, it’s time to be clear on who you are and what you have to offer. Although you’ll do this with the eye-catching design you’re going to create, you can also grab their attention using your words. Graphic design and marketing are different, even though they can both be used to grab attention.

To help you decide what to say, try this exercise. State EXACTLY what you offer, who you will help, and what problem your product or service will solve. Fill in the blank (remember this from your school days?):

I help ___________________ do/achieve/get/learn _______________ so they can _______________ without _________________.

Take a look at the Ad Creator Templates and use the coupon code below in your shopping cart to purchase:

Blue and green graphic showing discount code ADCREATOR10
How to Design Eye-Catching Ads for Your Target Audience

Examples of the Perfect Message for Your Target Audience

Here’s my own example of how to craft the best message for your audience:

I help small, online business owners create their own graphics so they can quickly market their products or service without spending a lot of money or waiting for someone else to do it.

And, here are a couple more examples for various businesses:

I help middle-aged, professional women, get rid of age spots so that they can look great and feel confident without waiting months for a creme to work or getting laser surgery.

I help online solopreneurs create effective business plans so they can easily grow their businesses without feeling overwhelmed and financially drained.

Got it?! Now, translate your “me” statement into a “you” statement.

My example:

Small, online business owners… create your own graphics so you can quickly market your product or service without spending a lot of money or waiting for someone else to do it.

That’s it! Your audience has been targeted and you’ve got the information you need to design your ad.

4. How to Design Eye-Catching Ads for Your Customers

Ad design with woman sitting in field of orange flowers.
Design an ad like this one: Add your message, select the best image, and you’re ready to advertise!

Now that you know who your customers are, understand their problems, and are ready with your offer, create a visual ad with a message geared toward helping them!

This is easy if you use a design tool with pre-designed templates. Make sure to watch this quick tutorial video to see how quickly you can design the best advertisement.

If you don’t already have The Graphics Creator, grab the downloadable Ad Creator templates here (BONUS: get The Graphics Creator 8 software for FREE… Don’t forget to use the coupon code ADCREATOR10 for $10 off!

The Creatorpreneurs Academy brings together strategic marketing with eye-catching design so you have the tools and skills to grow your business fast.

Final Thoughts

Learn how to design eye-catching ads for your target audience by following the four steps in this article. By following these steps, you’ll be sure to create an ad that solves potential customers’ problems. In turn, they’ll be willing to buy your product or service because it is just what they need!

 

12 Best Tools To Create Digital Art for Non Artists

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Do you feel like putting together professional artwork for your company, website, or social media page but feel put off? You might think you need to develop software and art creation skills for several months before you can finally pull off great digital art, but this is no longer the case.

Here are 12 of the best tools to create digital art for non-artists:

  1. Graphics Creator
  2. Visme
  3. Design Wizard
  4. Vista Create
  5. Easil
  6. Snappa
  7. Stencil
  8. PicMonkey
  9. Canva
  10. PlaceIt
  11. Wepik
  12. Desygner

In this article, I’ll further explain what makes each of these digital art tools an excellent choice even for the non-artist. Therefore, if you’re looking to create professional-looking artwork with little to no previous experience, make sure to keep reading.

1. Graphics Creator

Examples of graphics in the Graphics Creator by Laughingbird Software
Non-Artists can easily create digital art using the Laughingbird Software Graphics Creator!

Laughingbird Software’s Graphics Creator is a tool that lets non-artists create eye-catching visuals for any purpose. Whether this is for social media marketing or logos, you can help your small business grow with this fun, easy software tool that anyone can use.

The Graphics Creator has a massive selection of templates, images, and tools for marketing and design. All you need to do is open the Graphics Creator online and choose between the seemingly endless array of creative, tailored templates for various functions, with an editor that allows all of the template designs to be customized.

The templates are all custom-designed to grab viewers’ attention. All you have to do is add your touch using the drag-and-drop design elements.

Screenshot of the Marketing and Advertising Design Templates in the Graphics Creator
The Graphics Creator Digital Art Creator includes Marketing and Advertising Design Templates for Non-Designers.

It’s suitable for complete beginners, and if the intuitive software is still daunting, there is a whole range of tutorials and helpful videos on hand to guide you through the process of producing artwork that will bring you more customers.

There are two models to the software, online and downloadable, so you can choose to use it either on or offline. The online version provides a convenient way to immediately access all of the templates by subscription, starting at under $6 per month on the annual plan.

The design templates can also be purchased separately and come with the Graphics Creator free download. The downloadable software proves to be super helpful if you have a poor internet connection or want to always have access to the software on your computer or laptop even if no wifi is accessible.

2. Visme

Visme specializes in tools for creating infographics, presentations, and graphics. It’s excellent for businesses as you can save company branding information for future use. It’s straightforward for beginning designers with an intuitive drag-and-drop format, meaning you can simply insert and move elements around.

It’s suited to a professional office environment where there is a need for unified branding, sharing with many other people, and collaborating, so this isn’t a useful tool for individual, creative projects.

However, this tool is more expensive than many other platforms, with the business member service starting at $49 per month. Starting at $25 per month, the basic and personal memberships have fewer functions than the business level, so you should consider this when purchasing.

Overall, this software may be better value for larger organizations but not individual creators or small teams.

3. Design Wizard

Design Wizard Art Tool

Design Wizard is great for non-designers who want to make short videos and simple graphics for blogs and posters. There’s no need for design skills as it focuses on speed and ease of use with many templates for social media, graphics, and more.

There’s a free version of the app, but this will place a watermark on any graphic produced, making it unsuitable for business use or those who want to create clean images. The Pro membership starts at $9.99 per month and allows access to 60 design templates per month.

Overall, it sacrifices the wide variety of functions found in other tools for speed and usability but is helpful for businesses who want to appear professional in their graphics for products like business cards or marketing campaigns.

4. Vista Create

Vista Create, formally known as Crello, is a robust tool that is used primarily to create graphics for branding and advertisements and works well with social media.

It has an extensive library of images and templates to choose from, just like the other types of software mentioned until now. It also provides many templates for animations, but there is limited potential to edit these.

Pricing starts at just over $10 per month for the Pro version of this software. Still, there is a free version that includes almost all of the features that the paid subscription provides, with the main difference being the amount of storage included and a few extra tools such as a sticker maker. Overall, this tool would suit advertisers and branders who need a professional graphics library.

5. Easil

Sample design in Easil
Easil for non-designers

Easil is a software that provides several templates for different social media sites. It’s a source of many creative and stylish outlines for Instagram and allows you to create graphics for Instagram stories. An exciting feature of this software is its hospitality tool focused on businesses such as tourism companies and restaurants that need to create branded menus or other displays.

It also provides many ways to edit and customize images, texts, and features, create GIFs, and more. It’s a strong tool for people who want to quickly create graphics for certain functions and advertising on social media.

Despite the stylish appearance and focus on minimal-looking graphics, this software is easy to use with a drag-and-drop function for creating images. It’s also very simple to pick a unified color scheme using the design tool.

Easil design costs start at $7.50 per month for the Plus membership. Still, a free version also allows access to the images and templates but not to the variety of design functions such as text editing that makes the graphics on Easil so stylish.

6. Snappa

Snappa is an image editing tool designed for beginners to create graphics and artwork. One of its key features is its picture editor, which allows users to add effects such as background graphics and speech bubbles, usually achieved using software such as Photoshop but at a fraction of the time and price.

Another impressive feature is that it gives you the ability to collaborate with others on projects and use many images and templates for different graphic types. It’s most similar to Canva or Visme but with a more advanced photo manipulation software.

This tool is focused on social media campaigns, so if your goal is to create custom art for many sites, including Facebook and Instagram, this may be the software for you. The tool is entirely online, so there’s no need to download extra files.

Pricing starts at $10 per month for the Pro version, and although there’s a free version too, please note that this does not include the advanced picture editing functions which add value to Snappa.

7. Stencil

Stencil is a tool built with simplicity in mind. It’s excellent for those who need to make a simple graphic composed of text over image very quickly; however, it is limited in other functions. This tool is most similar to Easil, but takes the concept further, with all procedures included on one page and a minimal range of design tools.

They have also included a social media scheduler so that artwork created in Stencil can be lined up to be sent out at a specific date and time, making life easier for content makers. This focus makes it less suitable for more complex tasks, such as branding or graphics for printed design.

Stencil is priced starting at $9 per month for the Pro membership. However, even the free Basic version is useful for basic functions (as the name suggests) but allows limited access to stock images and templates.

This tool is for those who want to create digital art as fast as possible and don’t need to spend too long thinking about specific design styles. It would work well for people who have a simple, stylish idea in mind for an Instagram story campaign or something similar.

8. PicMonkey

Sample of Picmonkey Digital Designs

 

Picmonkey Digital Designs can be created by non-artists.

PicMonkey has a very broad set of functions, templates, and tools to make a virtually endless number of graphics, and it even has a photo retoucher, similar to the one found in Adobe Photoshop. As well as the common model of selecting and editing templates, this means that you can customize images artistically without having to invest in more expensive software.

This retoucher is one of PicMonkey’s unique features and allows beginners to create beautiful images by adding filters and effects. Although editing images in this way may seem intimidating for non-artists, the walk-through guides and intuitive layout will take you through the process and let you get started quickly.

Pricing with PicMonkey starts at just over $11 per month and includes all of the aforementioned features. However, this tool has no free version, so be prepared to pay for the software after an initial seven-day free trial. Although it may seem complicated, this software has made the art of quality image editing feel very accessible.

9. Canva

Canva is a tool for non-artists to collaborate on a huge variety of online and printable graphics. You can work with teammates by creating joint projects and allowing them to make edits. You can also link to other apps such as Google Drive and Dropbox for seamless file sharing.

It’s also a simple design format that makes it easy for non-creatives to use and allows you to work on many designs, from social media to presentations to videos. Like many other tools, it has a broad selection of templates and stock images and is helpful for business branding.

As well as online graphics, Canva can be used for printed material to match your online branding on t-shirts and mugs.

Canva is priced at $11.99 per month for the Pro membership; however, the software also comes in a free version that allows access to a considerable amount of templates and graphics and includes the collaborative tools featured above. If you’re looking to work in a team and don’t have a background in art and design but want to create great graphics, this is a very functional and wide-reaching tool.

10. PlaceIt

Sample of Placeit Design Templates

 

Placeit Design Templates

PlaceIt is a colorful tool for mock-ups, marketing, and logos. You can easily and quickly draw up graphics for use for your business purposes, and its strength is its usefulness for companies and merchants. However, there are limited options for editing and being more creative, but this makes it very user-friendly, with less to confuse or intimidate new users.

There are many options for displaying designs on printed materials such as prints and apparel. There are also options to produce graphics for sites such as YouTube and Twitch using templates for these formats.

PlaceIt subscription starts at $7.47 per month for unlimited access and is worth the investment if you are a creative entrepreneur who needs help with your product design. However, it may not be great for varied, creative kinds of work.

11. Wepik

Wepik is different from other tools as it’s free to use. As you would expect, this means it’s much more limited in terms of functions, consisting of a library of templates with basic editing tools, but this means that if you need to create something without having to invest in a subscription to a service, this is the software for you.

You can use the templates for social media graphics, printed materials, and even things like résumés. It is ideal for non-commercial uses. If you need to quickly create a good-looking image for a project or social media post, this might be your site.

12. Desygner

Desygner Digital Art Tool example

 

Desygner Digital Art Tool

Desygner is another tool similar to Canva and Visme, with valuable features like a background remover for images and a PDF editor. It’s easy to use and accessed directly through your browser, minimizing the need for separate downloads.

Those who would benefit most from this tool would be online marketers and social media managers, as the templates and artwork created here are ideal for use in ad campaigns such as those using Google ads. It’s designed to be easy to start working on, allowing you to grab a template and start editing.

Pricing begins at $4.95 per month for the Pro version of this software. Still, there’s a free version with many templates and some tools, making this alternative ideal for smaller businesses and beginners who want to start making graphics before committing to a subscription.

How Much Should I Charge To Design Facebook Graphics?

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different color circles with facebook logo

Hiring someone to take care of any facet of your business can be challenging, but one of the most critical areas of any company is its business and social media design. This is where you come in. But how much should you charge to design Facebook graphics for your clients? 

The average hourly rate for a graphic designer working on a Facebook account can range from $25 to over $200 an hour based on experience and scope. Factors include experience, location, nature of the work, and your goals for the future. 

This article will explain what factors should determine the price you will charge prospective clients and how you should approach setting a price with your client.

How to Set a Price for Facebook Graphics

When you decide on the price that you’ll charge a prospective client, there are several factors to keep in mind.

Consider Your Experience

First of all, take a look at your trajectory as a graphic designer. Are you just starting or do you have some experience under your belt? Depending on this, you could end up with very different prices.

For example, a beginner that is still building a portfolio of Facebook designs and other social media graphics may charge only $5-10 per post, but an experienced designer can charge as much as $45-50 per post.

If you have some experience but don’t consider yourself an expert yet, you use as a reference the mean U.S. wage for graphic designers: $28.83 per hour.

You should also consider your experience in the client’s niche. For instance, if you specialize in creating social media graphics for a certain industry, you’ll be able to position yourself as an expert and charge higher rates.

woman with increasing line chart behind her
The more experienced you are, the more money you can charge as a social media designer

Do You Expect Ongoing Work?

Ask yourself whether you anticipate having ongoing work with this client. If you want to build a long-term relationship with a client and get a spot on upcoming projects, you’ll want to establish a competitive price and stick to it. It may be a good idea to offer discounts for large graphic packages.

Set a Competitive Price, but Don’t Go Too Low

While it may be tempting to charge less with the hope of getting more clients, this is not always a smart decision. Pricing yourself on the low end of the spectrum can make you less attractive to potential clients. Have confidence in your abilities and skills and make sure you’re charging a price that will make you profit, not simply cover the costs of doing the work.

Are You a Freelancer or Part of an Agency?

Another important factor for determining how much to charge to design Facebook graphics is whether you’re working for a company full-time or freelancing. Clients usually don’t pay benefits, retirement plans, vacations, or healthcare for many freelance employees, and this is something that must be factored in when determining a price range.

Consider the Client’s Budget

Of course, if the client doesn’t have money to pay for your work, then there’s no point in negotiating. It’s okay to be flexible—your rates don’t have to be set in stone and can be negotiated.

However, that doesn’t mean you have to accept every condition. It’s also okay to lose clients. The idea here is to find a balance between flexibility and willingness to lose contracts.

hands on a tablet with social media symbols on desk
Designing Facebook graphics can be complicated. First, you need to know what your client is expecting!

How Complicated Is Designing Facebook Graphics?

When designing Facebook graphics for businesses, you’ll meet clients with very different needs. Before determining a price, it’s crucial that you ask yourself how complicated is the work at hand.

Facebook graphics for businesses can range wildly in difficulty and scope. When reaching an agreement on pricing for a client, you must first determine the exact amount of work they need and how much you’ll need to do. 

Before agreeing on a price with a client, determine a few things to provide the best value for yourself and the prospective employer. Consider the following:

  • The number of pages that require graphics. Some Facebook accounts may span numerous pages, so knowing how many pages will need graphics before agreeing on the work is essential. 
  • The type of Facebook graphics they need. For example, do they need Facebook cover photos or daily posts?
  • The level of detail that they want in the design. Are you creating a brand logo or just fixing an existing graphic? Do you need to compose several images for a single post, or are they just text posts with a basic background? These details will affect the amount of time you’ll need to spend on a project. 
  • Do they intend to have new graphics on an ongoing basis? You will want to know upfront if it is a one-time project or if they want several graphics over a period of time. 
Laughingbird Software Facebook Profile graphic
How to make a Facebook Graphic (using The Graphics Creator)

Designing Facebook Graphics Yourself

Perhaps you’re a business owner trying to understand the way graphic designers charge for their work. If that’s the case, you should know that hiring a designer isn’t the only option you have.

With the right tools, you can design professional-looking Facebook graphics by yourself! What you need is an easy-to-use, all-in-one design software, and there’s no better choice than The Graphics Creator. It offers over 6,500 graphic elements and templates that can be used by anyone, even if you don’t have any design skills.

How Location Influences Pricing for Facebook Graphics

Another important factor for how much you should charge to design Facebook graphics is where you live and where your client is based. According to the U.S. Bureau of Labor Statistics, some of the highest annual wages for graphic designers in 2021 were in these states: 

  • California 
  • New York 
  • Washington D.C. 
  • Rhode Island 

Take this into consideration when discussing a price with a potential employer. If you live in one of those states or are headquartered there, you’ll have some bargaining power. 

Final Thoughts

When discussing rates to charge a potential client for their Facebook graphics, you need to set an approximate value for your work. You can do this by considering: 

  • Your experience 
  • The exact nature of the job 
  • Your relationship with the client 
  • Your location 

Keep all of these things in mind, and you will be on your way to deciding on a fair price for you and your clients.

The Difference Between GIF, PNG, and JPEG Images (a Comparison)

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cartoon man looking at graphics

The three most common image formats you’ll see online include GIF, PNG, and JPEG (or JPG) files. If you’re working on a design or image to upload to a website, you’ll need to know what file type to use. However, you need to know the differences between these files so you can choose the one that best suits the circumstances.

The difference between GIF, PNG, and JPEG is the image’s main purpose. GIFs are for animated images, PNGs are for lossless compressed images, and JPEGs are best for photographs. GIFs and JPEGs have small file sizes, while PNGs are larger.

If you’re creating digital graphics, you’ll need to know how to save them properly. Otherwise, you could lose image quality or create a file that is too big for your device to handle easily. This article contains all the information you’ll need to easily compare these image file types.

Differences Between GIF, PNG, and JPEG

All three of these file types support images that can be saved and shared to showcase your work. However, each file works best in different situations. You’ll want to know what format to save your work in as you create your designs.

GIF Image Files

GIF (Graphics Interchange Format) files are raster images you can animate. They work by combining multiple images in a sequence and displaying them to create the illusion of movement. GIFs are usually short and looped, so they never stop replaying. You can think of them as digital flipbooks.

These files are also popular for displaying static graphics, although they can only use a limited number of colors.

Overall, you’ll encounter GIFs on various websites– usually social media platforms. People use them to send memes or reactions to each other.

Colored smoke graphic template in Graphics Creator
Use the GIF RECORD Menu in The Graphics Creator to create an animated GIF

Pros

  • Have tiny file sizes.
  • Load quickly.
  • Use lossless compression, which limits the decline in image quality.

Cons

  • Only support 256 colors.
  • Can be difficult to edit.
  • Slow internet connections impact their quality.
  • Can appear blurry if you use photos.

PNG Image Files

PNGs (Portable Network Graphics) came about to replace GIFs. They present a single, high-quality image through lossless compression. However, they offer a much broader color palette than GIFs, so you’re not as limited.

These image files are the most popular with designers because they support transparent backgrounds. This feature makes them useful for logos, graphs, and banners. Since transparent PNGs don’t use a background, it’s easy to add them to websites without having to match the background to other colors on the site.

Plus, since they’re transparent images, they can easily be placed in front of or behind other images. For example, you can take a PNG image of a car and drop it in front of a picture of a house. Or place a transparent png person over a sales graphic as seen here:

Woman over background graphic
Here’s a transparent PNG image of a person dropped over a background design.

Of course, PNGs can also have backgrounds. These backgrounds can be removed (see below).

PNGs are most known for using lossless compression, which allows the image to keep all of its data even when you compress it. That means you can create very detailed images without losing image quality.

Pros

Cons

  • Can have large file sizes.
  • Don’t support CMYK color.

How to Make a PNG Transparent

If you have a PNG file image that isn’t transparent but want to remove the background, you can. For instance, perhaps you’d like to remove your business logo from a background so that you can place your newly transparent logo on any image. 

Read how to make a PNG transparent with The Graphics Creator.

Find out more about png advantages and disadvantages!

JPEG Image Files

JPEGs (Joint Photographic Experts Group) have been the standard image format since the 90s. It’s best for digital images and is most widely used among photographers. This file type uses 24-bit color and lossy compression, making it easier to store and share images.

Due to how a JPEG compresses, it can display 16.8 million colors without having large file sizes. This feature makes it very attractive to photographers and web designers. These pros use JPEGs online since most browsers can open them quickly without sacrificing much detail.

Overall, JPEGs are the most common format that you’ll find online. They’re compatible with most browsers, and their small file size allows quick online access.

Design saying "Comment Below"
Download a Graphics Creator design as a PNG or JPEG!

Pros

  • Most widely recognized image file format.
  • Small file sizes for upload and viewing.
  • Uses lossy compression.
  • Best for photography.

Cons

  • May compress the images too much, causing quality loss.
  • Can lose pixel data, causing noise (or pixelation).

How To Choose Between GIF, PNG, and JPEG

After working on an image, you want to ensure that you save it using the proper file format. That way, you won’t have to worry about the image losing quality. GIF, JPEG, and PNG are all common options, but you must always choose the right one.

This chart will help you understand when to use what image file format for the best results:

File FormatIntended UseUsage ExamplesWhen To Avoid
GIFSmall image files with animationWebsite buttons, advertisements, and animated graphicsDetailed images or photography
PNGGraphic design, transparency, to keep quality in smaller imagesLogos, banners, charts, infographics, screenshots, and designsPosting high-quality photography online
JPEGPosting high-quality photography onlineUploading photos to social media, blocks, and other websitesPrinted media or creating graphics

You want your images to have as much quality as possible when you share them online. Choosing the right image file format is essential if you have a brand and want to make sure everything looks nice. Plus, you always want the image to load correctly for viewers, so ensuring that your file type can maintain the integrity of your image is essential.

Practicing saving your work as the correct image file is always a good idea. Even if you’re not saving the final product, you should get used to always using the appropriate file type. That way, you won’t have to make changes later on that could cause the image to lose quality. If the quality drops too much, you may have to recreate the image if you don’t have a backup of the original!

Template inside The Graphics Creator showing download formats
The Graphics Creator lets you export designs in PNG, transparent PNG, or JPEG format.

The differences in these file formats make each of them better suited for certain types of images. Here’s when you should use them:

Using GIFs

GIFs are the smallest of these three image file formats. They’re perfect for creating small or animated graphics. For instance, they work great when making animated banners and buttons. Today, they’re most commonly used in reaction GIFs on social media or advertising.

You’ll want to choose to save your work as a GIF if it’s fairly simple and has some animation. Since this format uses intense compression, the image quality can drop, but it should load very fast for others online.

You can use GIFs in simple web graphics or for online animation. These two features give them plenty of uses. However, you should avoid them when you need to print or want a photo to have a very high resolution. 

Motion Graphic Template
Use the pre-designed animated elements and templates in The Graphics Creator.

Using PNGs

PNGs are best for when you want to save the image’s original quality. They’re very common online, and all major browsers support them. 

If you’re a graphic designer, you’ll work with PNGs the most out of these three formats. Since PNGs are best for logos, charts, and other small graphics, designers often use them to create content for web pages.

You’ll want to use PNGs for the same purposes. However, you should avoid them when you don’t want the file to take up a lot of space as PNGs can be very large. So, if using them on your website, make sure you’re using the smallest image size possible.

You also shouldn’t use them for high-quality photographs.

Using JPEGs

JPEGs load fast, so you can use them to send very detailed images quickly. Plus, it’s the most popular image first online, so you’ll find many JPEG images there. It also supports a broad spectrum of colors and has plenty of uses.

You can use JPEGs to post images for social media or blogs, create product images, and document photography or artwork.

However, since these files are small, they do lose some quality. When you compress the image, you also lose any transparency in the background, so JPEGs are not suitable for many design projects. 

Compression also “flattens” the image, removing any layers and making it much harder to edit later. So, if you plan on changing the image later, you’ll want to save one copy as a JPEG and another as a file that still has the layers (such as a Photoshop file). Or you can follow the video below (you don’t need Photoshop).

In Graphics Creator, you can use “Save As” to convert images from one file format to another. Watch this video for details!

Converting Between These Image Formats

You’ll often need to convert images between different file formats to get the one you want. You can easily convert a PNG to a JPEG by opening it in your design software, then selecting “Save As JPEG.” Plus, you can export JPEGs as PNGs to save them in that format.

It’s a little more complicated when GIFs are involved. Since they use multiple images to create an animation, they won’t transition as smoothly to PNGs or JPEGs. Although, it’s usually easier to make the GIF into a JPEG than to make the GIF into a PNG.

Some types of design software make converting your image files easier than others. Overall, it’s better to save your images in the correct format from the start so you don’t lose any original quality when converting them between different file types.

Conclusion

To summarize, GIFs, PNGs, and JPEGs are all very different from one another. You’ll need to make sure you always save your work in the right format to get the best results from them. GIFs are best for animations, PNGs are best for graphics, and JPEGs are best for sharing photographs. 

Overall, you’ll want to familiarize yourself with these three image formats. They’re very common online, so you’ll run into them daily. Whether you use them professionally or personally, understanding image formats can help you keep your work in good condition.