In this mini series of short videos, I’ll walk you through using the tools and working your way up to creating some amazing graphics with Laughingbird Software In part 2, I’ll walk you through creating and modifying text.
After watching this series, you’ll be able to create social media graphics or create your own graphics just for fun! You’ll get tips for creating some high-quality designs and you’ll see how easy it is to use the ‘done for you’ templates.
After watching this series, we have some more in-depth ‘Tutorial Tuesday’ videos too!
The Graphics Creator is downloadable Software for Windows and for Mac computers.
We also have an online “in the cloud” version that anybody can access. The Graphics Creator: Its content marketing made easy, visual communication made beautiful and creative design made powerful.
AND, it’s easier to use than Photoshop or Canva pro! It’s digital marketing too.
The Graphics Creator Software has become the easiest way to create your own designs and social media graphics. It’s used all over the world for content marketing and visual communication. (It’s the best Photoshop and Canva pro alternative on the market).
And… as with all Laughingbird Software products, you’ll have access to our ‘Creatorpreneurs Academy’! Learn smart money tactics and creative marketing strategies – every week!
In this mini-series of short videos, I’ll walk you through using the design tools and working your way up to create some amazing graphics with Laughingbird Software. In part 1, I’ll introduce you to the software and you’ll see how powerful it is (yet SUPER easy to use)!
After watching this series, you’ll be able to create social media graphics or create your own graphics just for fun! You’ll get tips for creating some high-quality designs and you’ll see how easy it is to use the ‘done for you’ templates.
After watching this series, we have some more in-depth ‘Tutorial Tuesday’ videos too!
The Graphics Creator is downloadable Software for Windows and for Mac computers.
We also have an online “in the cloud” version that anybody can access. The Graphics Creator: Its content marketing made easy, visual communication made beautiful and creative design made powerful.
AND, it’s easier to use than Photoshop or Canva pro! It’s digital marketing too.
The Graphics Creator Software has become the easiest way to create your own designs and social media graphics. It’s used all over the world for content marketing and visual communication. (It’s the best Photoshop and Canva pro alternative on the market).
And… as with all Laughingbird Software products, you’ll have access to our ‘Creatorpreneurs Academy’! Learn smart money tactics and creative marketing strategies – every week!
I’ll show you a technique I’ve started using where you can copy a text item, duplicate it a few times, modify each element, and put everything together to make a unique-looking image.
Watch the above video: Using “Layers” with The Graphics Creator by Laughingbird Software.
Watch for other “how to” design videos showing you some cool tips and tricks you can accomplish when using The Graphics Creator.
The Graphics Creator Software has become the easiest way to create your own designs and social media graphics. It’s used all over the world for content marketing and visual communication.
And… with all Laughingbird Software products, you always have access to our Creatorpreneurs Academy! Learn smart design tactics and creative marketing strategies!
In today’s digital age, more and more artists are turning to the internet to sell their art. And for good reason – it’s a great way for a digital artist to reach a wider audience and make money from your work. But how do you go about selling digital art online?
There are a few different ways to sell digital art online. The most common way is to create an online store to sell your artwork. You can also sell your work on marketplaces like Etsy or Creative Market.
Another option is to license your work to companies that will then use it for products or advertising. You can also offer your art for sale as prints or other physical products. You may want to consider selling items that you make yourself, such as T-shirts and mugs with your logo on them.
As a graphic designer myself, I’ve found that the best way to start is by creating a portfolio of my best artwork. I also like to post my creations on all of the popular social media platforms and on my Youtube channel. Facebook allows you to automate the postings. Upload 7 of your digital images and set an automatic post to display your original works every day at 11 am for example.
Another option is to license your work to companies that will then use it for products or advertising. You can also offer your art for sale as prints or other physical products. You may want to consider selling items that you make yourself, such as T-shirts and mugs with your logo on them.
As a graphic designer myself, I’ve found that the best way to start is by creating a portfolio of my best artwork. I also like to post my creations on all of the popular social media platforms and on my Youtube channel.
Facebook allows you to automate the postings. Upload 7 of your digital images and set an automatic post to display your original works every day at 11 am for example.
Sell digital artwork like this: Check out the 17 places you can sell it in this article!
SELL DIGITAL ARTWORK IN ONLINE MARKETPLACES
An online marketplace is a website that brings buyers and sellers together. Below are some of the best places to sell your digital art downloads. They’re great ways for independent artists to make a passive income once their artwork has been uploaded to these online platforms.
All of the places listed below handle credit card charges (so you don’t have to) and allow your customer the easiest way to download your beautiful digital file.
Etsy is an online marketplace where people can buy and sell handmade or vintage items. The site has a very user-friendly interface, which makes it easy for buyers to find what they are looking for.
Sellers can easily create listings, upload their own art, and potential clients can leave feedback once they have made a purchase. Etsy also has a great customer service center.
It’s a great place to sell your digital art, too! Etsy’s interface is simple and easy to use, making it a great place for beginners. It also has a large and loyal following, which means you’ll have more traffic than on many other platforms.
Setting up an Etsy shop is pretty easy. First, create an account. Account creation is free and fairly simple; just follow the prompts to complete it. Once your account is created, you can begin searching for items to sell.
With a little bit of effort, you can create a successful shop and start generating income. Make sure to choose an interesting name for your shop. This will help people remember it and find it more easily online.
Be sure to create quality images to showcase your artwork. It’s best to check out what Etsy sells and how before signing up!
DeviantArt is the world’s largest online art community, with more than 30 million registered members and over 165 million pieces of art. It’s a place where artists can share their own work, connect with other artists, and be inspired. DeviantArt is also a great place to find new and upcoming talent, as well as established artists.
DeviantArt is not just a website for artists. It’s also a great place to create and sell products (such as T-shirts).
To start selling on DeviantArt, simply create a profile on the site. Create a shop and fill it with your products.
Promote your shop on your social media channels. The site has a high volume of traffic. The average visitor spends 8 minutes on the site, and it receives about 10 million unique visitors each month.
DeviantArt is also one of the most popular art communities in the world.
Registered members can submit their artwork to be displayed in the online gallery, participate in forums and discussions, and receive feedback from other artists.
DeviantArt also provides resources for artists to improve their skills, such as tutorials and workshops.
Many artists find themselves struggling to find a way to sell their artwork. ArtNet offers a unique opportunity for artists to sell their work to a worldwide audience.
ArtNet is an online marketplace that sells original artwork from artists all over the world. It’s a great way for artists to sell their work without having to worry about shipping or handling fees.
Selling artwork on ArtNet is a breeze. To get started, you’ll need to register for an account and then upload your work.
This can be done with a smartphone or tablet using the ArtNet mobile app. Artists can then manage their account, promote their artwork and list new pieces.
ArtNet’s interface is easy to use and intuitive, offering a variety of features that make it possible to sell artwork from anywhere in the world. ArtNet is free to use, and artists are paid a percentage of the sale price when their work sells. There are no listing or handling fees for AirNet users.
The company also offers custom framing and printing services for artwork that has been purchased using the platform.
Creative Market is a digital marketplace for artists and designers to sell their work in the form of digital goods, such as fonts, graphics, and illustrations. Artists can set their own prices and receive a commission on each sale. It was founded in 2009 by Matthew Hodges, a former art school teacher who wanted to create a marketplace for his students to sell their work.
The company has been featured in “The New York Times”, “The Wall Street Journal”, and “Fast Company”. In 2012, Creative Market received $2 million in funding and has since become one of the largest marketplaces on the net.
With over 1 million active buyers, it’s a great way to get your work in front of a large audience. The company also hosts design challenges on a regular basis. From the Web 2.0 Awards to their own Design Awards, Creative Market is always looking for the next great thing in design.
To get started on Creative Market, create an account and set up your portfolio. Then, add your artwork to the shop and set your prices. Once your artwork is uploaded, you can take advantage of Creative Market’s SEO tools to help promote your work.
Creative Market is a great platform as it also offers a wide range of services to help designers get their work out there.
If you’re looking for a new way to express yourself artistically, Saatchi art may be the perfect outlet for you. It’s an online community for artists to get their art and photography in front of potential buyers.
The website features over 300,000 pieces of original artwork from over 15,000 artists.
The website also has an online store where you can sell your art or photography.
Newcomers to the site will find everything they need to get started, from tips on creating an account to advise on pricing your artwork. Their site includes many different categories including contemporary artists, fine arts, fashion, illustration, and more.
Sell on Saatchi Art by creating a profile and uploading your work. When someone buys one of your pieces, you get 50%
Dealjumbo is an online marketplace that offers deals and discounts on products and services. The site was created in 2012 by two friends who were looking for a way to save money on their purchases.
The site has since grown into a community of over 2 million members. The website offers deals on digital products, such as fonts, graphics, and templates.
DealJumbo has a wide variety of products, and new items are added daily. Their blog features tips and tutorials for using the products offered on the site. It’s a great site for artists to sell their work.
To get started, make sure that your artwork is high quality. This means using good-quality materials if you’re selling physical art, or high-resolution images if you’re going to sell digital art.
Once you’ve signed up, you’ll need to add your own products to the site (make sure to create a portfolio that showcases your best work). The site is free to join and a great way to make money selling your art.
This is another online community that allows artists to sell their work. Artists can upload their work and receive commissions from sales.
This site is perfect if you’re looking to sell your art in a physical form. Artists can sell original paintings, prints, and other works of art.
YouWorkForThem is a website that connects freelance designers and developers with companies who need design and development work done. The site has a directory of freelancers, as well as a blog and job board. You can also find resources on the site such as templates and tutorials.
Freelancers bid on projects and are chosen based on their experience, ratings, skills, and rates.
Set up your profile, then convert it to the ‘contributors’ page. After completing the process, you’ll be able to start selling your products. If you need help, their support team will set everything up FOR you!
99designs is a marketplace for graphic designers. Designers can create and submit their own design concepts to projects posted by companies or individuals. The designs are then voted on by the community, and the designer with the most votes is awarded the project.
99designs has a community of over 1 million designers from all over the world and receives more than 4 million visitors per month.
To sell on 99designs you’ll need to be a designer and have an account with them. If you’re also looking for a logo, website design, or other graphic elements to sell on your store, 99designs is a great place to find it!
Watch how to design your own t-shirts to sell!
PRINT ON DEMAND SERVICES
Print on demand (also referred to as ‘POD’) is a printing technology and business model in which T-shirts, coffee mugs, wall art, and other documents are printed only after an order has been placed by a customer. This eliminates the need for a large inventory of items.
Print-on-demand products have revolutionized the process of selling art online. Artists can now create and sell digital art prints with the click of a button, and there is no need to invest in printing or shipping costs.
Some of the more popular Print On Demand services where artists can use their own artwork on products include Redbubble, Cafepress, and Zazzle.
Some services, such as Fine Art America, allow artists to use their own artwork on products as well as sell their work alongside the work of other artists. This is known as a hybrid model.
Redbubble is an online marketplace for both independent and professional artists. Its mission is to make art available to everyone, everywhere. They do this by providing a platform for designers to upload their work and sell it on t-shirts, mugs, stickers, phone cases, and much more.
Redbubble offers artists a place to upload their work, promote it, and sell it to potential customers. The platform allows artists to earn more than just the sale price of their artwork by working with Redbubble on a royalty basis.
CafePress is an online platform that was established in 1998. It is known for its unique products, such as t-shirts, mugs, and posters. CafePress has its own store where there are many exclusive designs.
CafePress has a large variety of products including, but not limited to: t-shirts, mugs and coffee cups, drinkware, home decor, bags and backpacks, pet gear and accessories, posters, and canvases.
Zazzle is an online platform that was established in 2005 and is known for its high-quality products. Zazzle also has a large variety of products including, but not limited to: t-shirts, mugs, posters, cards, and stationery.
The website is based on the principle that it can print any image or text onto a variety of different products. Many of their products are customizable, and there are many exclusive products that cannot be found anywhere else.
Zazzle has a variety of ways to market your products. These methods involve finding the right keywords, selecting relevant categories, and uploading photos. Zazzle also offers sellers email marketing, social media campaigns, and paid advertising.
Other marketing strategies Zazzle offers include: creating a team of sellers that work together, finding an audience for your products, driving traffic to your product pages, and finding the right suppliers.
FA America is an art lover’s dream. It’s an online gallery that sells fine art prints. The company, which is based in California, was founded in 2006 and has been featured on ABC’s hit show “Shark Tank”.
Unlike Zazzle, Fine Art America does not have a manufacturing division. The company uses a network of high-quality printers from around the world to produce its prints.
With Fine Art America, artists are allowed to upload images and control their own pricing across any size print.
Fine Art America does not offer the same amount of customization options as Zazzle. In fact, the company only offers a few templates for posters and prints. Prices are determined by the size of the print, paper type, and print finishing.
It’s a good idea to also have your own site along with the other popular platforms. Having your own site gives you control over your pricing and allows you to keep all of the profits. It also allows you to maintain a direct relationship with your fans and followers.
Websites can be a great way to showcase your business and connect with customers, but they can also be expensive and may take a lot of time to create and maintain.
There are a number of platforms that make website creation easy and affordable, and many of them are free to use (creating a website doesn’t have to be difficult or time-consuming).
The platforms below allow for rapid development of a web page. These sites typically don’t provide the same level of functionality as full-featured content management systems (like WordPress), but they can be used to create simple pages or pages with very specific functionality.
Having your own website allows you to keep 100% of the profits from your work, and it gives you more control over how your work is displayed.
You decide where your artwork will be shown, when it will appear in search results, what size it should display at, etc.
Some of the best platforms out there are Wix, Weebly, and Yola.
Weebly is a website-building platform where users can create a professional website for personal or business use. Weebly has over 100,000 free, customizable templates and more than 500 widgets. Weebly’s interface is user-friendly, and it doesn’t require any coding knowledge or design skills to create a website.
Users can also easily edit their sites’ content by using the visual editor. Users can create a free website on Weebly.
If a user wants to upgrade their site, they can purchase an upgrade plan and either pay a monthly fee or pay for the upgrade once.
WIX is arguably the best website builder for quick and easy creation. It doesn’t cost much money that enables users to create professional websites without having to learn coding or design. WIX is easy to use and offers a wide range of templates to choose from.
Users can also create custom designs or use WIX’s built-in design tools. WIX websites are mobile-friendly and can be easily edited and updated.
Wix has an easy drag and drop interface. It also uses an app store, like Google Play or iTunes, which contains thousands of templates, icons, and other assets.
Yola is another “quick way to build a website” platform that enables users to create professional websites without having to learn coding or design. Yola is easy to use and offers a wide range of templates to choose from.
Wix, Weebly, and Yola are all hosted website builders. That is, they provide a platform or hosting environment where users can create and publish websites. Wix, Weebly, and Yola are examples of what is known as a “freemium” business model. This means that users can use the platform for free but will have limited functionality and storage space.
The freemium model has been criticized for making money by restricting access to features and/or storage space. In response, Yola has introduced a paid option that allows users to remove the storage restrictions and have access to more premium templates.
CONCLUSION
By visiting the sites listed above, you can start selling your digital art online and start making money. The Print On Demand service idea is the game-changer for selling traditional art. If you need help, search for a few YouTube videos and watch some online courses and tutorials for each of the sites above. If you are an artist, be careful to not overstock your work.
It’s important to realize that even though you can sell art online, it may take some time to sell everything.
Create a portfolio of your best work, set up a shop on a popular platform, and market your art to potential buyers. With a little effort, you can turn your passion for art into a successful business.
Online art galleries or art dealers charge a commission of 30-50% per sale. However, there are also some online art galleries that offer lower commissions, or even no commissions at all. One example is Saatchi Online Art Gallery (see above).
Most online auction sites charge a commission of 10-30% per sale. An online auction site for art is a marketplace where people can buy and sell pieces of art. These sites can be a great way to find art that you wouldn’t normally see in a gallery or museum.
They can also be a great way to get a good deal on art. Most of these sites have a wide variety of art, from paintings and sculptures to prints and photographs.
It’s important to realize that even though you can sell art online, it may take some time to sell everything.
Create a portfolio of your best work, set up a shop on a popular platform, and market your art to potential buyers. With a little effort, you can turn your passion for art into a successful business.
Need a new way to drive more traffic and leads to your website? Well, here’s good news! Good copywriting isn’t the only way to gain attention. Use graphics to promote your business in a way that makes your advertisements stand out to prospective customers.
The 16 ways graphics can be used to promote your business:
Communicate Your Brand Message
Create the Perfect Product Image
Tell a Story with Design
Make Your Ad About the Image
Use Transparent PNG Images
Add Clickable Graphics to Your Website
Design for Your Target Market
Use a Call-To-Action Graphic
Create Graphics for Emails
Use High-Resolution Graphics
Promote Your Brand Awareness
Choose Promotional Images Carefully
Choose and Use Brand Colors Consistently
Place Graphics and Images Strategically
Use Graphic Design to Evoke Emotions
Make Better Social Media Graphics
The truth is, with so many people scrolling through their social feeds and advertisements with only seconds of attention span, it’s more than likely that something will catch their eye if they see an image or graphic.
In this article I’ll show you 16 ways you can use graphics in your advertising campaign for maximum impact, making your business more visible than ever before! Let’s take a quick look at how design is generally used in marketing.
Typically, graphics are used in advertising to create a connection between the consumer and the product. The better they understand what you’re selling, the more likely they’ll be to buy it.
A common mistake small business owners make is not investing in or creating their own marketing graphics, instead relying on written copy to promote their business.
However, one of the most effective ways to promote your product or service is with a compelling image that speaks volumes about what it offers.
Here’s how marketing graphics work:
-The goal of using graphics is usually to make your company or service stand out from its competitors. Graphics provide visual interest that will compel your audience to buy.
-Graphics also help you communicate more effectively with your customers by providing information on what they need and how it will be useful for them.
-Telling a story is another way that graphics can be used in marketing. Great design helps in presenting the history of a product or service, like an infographic timeline or showing different uses for products such as design templates.
Design Best Practices: The best graphics are informative but still attractive so people want to find out more about what’s being advertised! This means using graphic design resources and elements that make the content pop and stand out from other graphics while also drawing attention to important features.
When deciding which graphical content is best for your campaign, take into account these four things: Your brand’s color scheme, images vs text, size of the image on the screen, and placement on page/screen.
The cool thing is that you don’t have to be a graphic designer to make great images for marketing your product or service. Non-designers… all you need is a little creativity and the best graphics making tool.
Here are the 16 ways to use graphics in your advertising campaign:
1. Communicate Your Brand Message
Use different types of graphics to convey a message or information that would be difficult for customers to understand from words alone.
Take the time to create graphics that enhance your content rather than just improving readability or giving it added visual appeal! You’ll find that meaningful brand graphics are easier to share on social media.
Here’s an example: If you’re advertising a new phone with lots of features like Siri and an HD camera, use an image that captures the excitement of being able to use these functions.
2. Create the Perfect Product Image
Too much text makes the customer’s eyes dart around instead of staying focused on what you want him/her to see most: Your product! So, limit bullet points, numbers, or text in an ad.
Instead, keep your design focused on a beautiful product image with a simple graphic background. After all… this is about marketing your offer! Any text used should only provide details about how your product can help someone.
The best product images typically include a photo of the image itself or a virtual book cover, box shot, or mockup like this:
Create your own stunning eCover like the one above with The Graphics Creator eCover & Mockup templates.
3.Tell a Story With Design
Another way to use graphics in marketing is to tell a story with them that goes deeper than the surface of what your product or service does for your customers.
Using multiple images side-by-side, such as in Pinterest’s story pins or Instagram’s carousel, can be used to tell an entire story about your brand or product.
This different type of visual content will help prospects engage more deeply. And there’s the added benefit of converting more visitors into customers!
4. Make Your Ad About the Image
Choose images over words when marketing, as people tend to retain more information from an image than they do from text. Further, too much text can be distracting to the customer and destroy your message. Consider reducing your text to only 20% of the overall ad.
If using both images and words, make sure there’s enough contrast between them (i.e., one black and white while the other is full of color).
5. Use Transparent PNG Images
In The Graphics Creator, you can use PNG images with transparent backgrounds. This makes it easy to place one image in your design at a time, without making it look cluttered. This “white space” between graphics makes an image more aesthetically pleasing and shows off your product.
If photographing your own images, keep a clean look by removing unnecessary elements (like wires or other objects) around the product itself.
Or, if using a digital image, crop out unwanted background information behind the item being marketed or make it transparent by digitally removing the background.
In this image the black balloon is a transparent PNG. It just sits in front of the background and can be dragged to any position on the canvas. Notice that minimal text is used on the graphic to make the image clean and stand out!
This will encourage visitors to take action right away. Clicking on a button is way easier and faster than reading a paragraph of text!
However, you will want to add a few words to your button that let them know to click it. Choose a short phrase such as “Buy Now” or “Get My Free eBook”. Tell them what action you want them to take.
Match your graphic design with your target audience. For example, if you’re selling a product that’s targeted to millennial women, use colors and fonts commonly used by them on social media.
Additionally, your audience should be able to see themselves using your product or service. So, for example, if you’re advertising a salon that caters mostly to mature women over age 40, create a photo with models around the same age.
In the example below (created with the People Templates & Graphics), a college-aged young woman is pictured working at home. See, it’s pretty simple!
8. Use a Call-To-Action Graphic
Although we’re talking about avoiding too much text in this article, it’s still important to use it strategically. A call-to-action (CTA) lets people know where to find more information and tells them where you’d like them to go next to get the help they need.
You can directly convert visitors to customers by simply adding a few words to a button, banner, or advertisement. Include a call-to-action in your images—such as “Get your free article!”
9. Add Stunning Graphics to Your Emails
Send beautiful newsletters and emails to your customers and prospects showcasing new product images and features regularly.
Better yet, make your images clickable (right from your email) so they can easily take a closer look at your offer.
Just add a destination link to the image so that your followers don’t have to search for a small text link. This can increase conversion significantly because you’ve made it easy!
10. Use High-Resolution Graphics
Don’t use a blurry graphic on an ad or on your website or social media. Use only high-quality, high-resolution images.
But also make sure your image isn’t too large! A large graphic or photo will take up unnecessary space on screens such as desktop computers with smaller resolutions. This can slow down your site. You want viewers scrolling down quickly rather than having to zoom in or wait for their browser window size to change to accompany a large graphic.
And, if you were to use a very small, low-resolution image, it would lose quality when enlarged. The image would then end up blurry (pixelated) and therefore harder to read.
Your ultimate goal in promoting your business is to get your graphics to pop off the screen!
11. Promote Your Brand Awareness
Think about the life cycle of your product or service and where you want to be in six months or a year from now. If you’ve been in business for a while, you should project what products or services will be forthcoming and how to show that progression through your ads.
However, if your business is just starting out, then focus on creating graphics that’ll show off key features and benefits as well as how easy it is to use.
Suggestion: Use story-telling graphics!
12. Choose Promotional Images Carefully
When choosing a primary or background image for your marketing project, choose a photo or graphic that is high-quality with minimal noise (clutter) or distortion. Ideally, you want it so people can see what they’re buying without even clicking on a link!
If you’re taking your own photos, use shots taken at eye level rather than from above when possible; this ensures there’s no glare coming off shiny surfaces like glass tiles or metal cartons of milk.
Consumers are fickle. So your advertising needs to be on par with your audiences’ desires. One way to do this is to choose consistent colors for promoting your business. Colors are part of your brand’s overall look and feel. So choose them wisely by considering what colors your prospects will interact with.
Also, choose colors that attract attention without being too overwhelming or visually jarring for the viewer.
However, you may want to use bright colors, when possible. Readers should be drawn to them and not away from them.
14. Place Graphics and Images Strategically
Always keep in mind where you want people to look first. Then place images accordingly. If you want their eye drawn directly to a product, make sure it’s center stage and takes up the majority of space in the graphic.
However, if you want them to identify with the user of the product, make sure a photo of that person is prominent. Take a look at the next idea to promote your business with graphics for more info.
15. Use Graphic Design to Evoke Emotions
Try to evoke feelings through your imagery. Emotions are a powerful contributor to the buying behavior of consumers. For example, if you’re advertising a new phone with lots of features like Siri and an HD camera, use an image that captures the excitement of being able to use these functions.
The most important thing is to make sure your customer can see themselves using your product or service in the images.
For example, this graphic was created for an e-bike blog to show prospective customers the joy and excitement of buying their child an electric bike. Parents can identify with this image and have strong emotions about riding bikes as a family.
16. Make Better Social Media Graphics
Of all the ways that we’ve discussed using graphics in promotion, sharing them through social media is by far the most popular. You probably already do this… share beautiful graphics on social media sites like Facebook, Instagram, Twitter, and Pinterest.
These networks are perfect for visual content because they’re image and video-based.
But do know what NOT to do?!
Here it is: Don’t post a plain background with a quote or question (yes, I’m definitely talking about Facebook’s background colors). Seriously, how will that stand out with everyone else using the same, boring backgrounds?!
You might not think this even needs to be mentioned. But I see this error all of the time… daily in fact!
Laughingbird’s graphics maker includes pre-designed backgrounds so they can be switched out easily. Or you can import your own if you’d like.
Just choose a template, swap out the background and modify any text, download it, and post it to social in 3-5 minutes. These few minutes are quite worth the extra eyes and click-throughs you’ll get to your product or service-based business!
Check out what Laughingbird Software has to offer here or click the image below:
Get the Online Graphics Creator and get all of the templates instantly… just click the logo graphic above! Or get each downloadable set here.
Conclusion
If you’re looking for ways to use graphics to promote your business, then try these 16 different ideas on how to use graphics in your advertising campaigns. See what kind of impact they have on both customer conversion rates and overall traffic!
And grab your own graphics maker tool to help create the perfect graphic design for your needs – The Graphics Creator.
It’s an easy-to-use software that has already helped thousands of businesses around the world plan their marketing strategies with stunning visuals and eye-catching graphics. Click here now and get started designing today!
Developing products or services, advertising, and blog writing are completely separate jobs when it comes to growing your business, aren’t they?
As a small business you know that they SHOULD be individual jobs, but yet you’re doing several of them or possibly every one of them by yourself (unless you can pay $$$ to hire help)! And, unfortunately, the #1 way to afford to hire help is to get more traffic and more buyers…. total Catch 22!
So, what can you do? Take a look below!
WHAT’S NEW?
When you’re selling a product or service online, the ultimate goal is to get people to click on your link and buy what you’re offering. But, it can be tricky to get people to buy from you when they can’t see or touch what you’re selling.
But not to worry… there are proven marketing strategies for online businesses. Discover 10 great ways to encourage visitors to buy in Marc’s new article on making people buy your stuff 🙂
CREATORPRENEURS TOOLS
A big part of getting people to buy your product or service is by standing out of the crowd. Interestingly, if you google “bobble heads”, you’ll be surprised at how much interest there is in them. However, what you’ll find are physical bobblehead products, unlike Laughingbird’s new Graphics Creator templates and Bobblehead Spokespeople.
Here’s what you need to know: Anything that’s a trend is worth paying attention to! Not only will using Bobblehead people help you get attention, they’ll make people want to know more (getting you the clicks you need to sell your product).
Start with a complete template and design your advertisement or social post in minutes. Or put a character image on just about anything… website, social post, graphic, video, etc.
P.S.- Check out all of our newest graphics packs, including the Hall of Presidents and unique scene creator graphics.
CREATORPRENEURS ACADEMY TIP
Great social proof can increase your conversion rates. And what is better proof that your product is worthwhile than customer testimonials and case studies?!
If your audience sees that others are happy with your product, then they’ll be more willing to purchase it. And they’ll also feel they can trust you, making them more likely to buy from you.
When you’re selling a product or service online, the most important thing is getting people to click on your link and buy what you’re offering (this is called “a conversion”). It can be tricky to get people to buy from you when they can’t see or touch what you’re selling, but with the right approach, you can make it happen.
One of the first things you can do to make your landing pages convert is to build trust with potential customers.
Without trust, people will be hesitant to click on your links and buy something from you.
This can be done by showing off your best customer reviews and testimonials on your site.
Here are a few other tips you can use in your content marketing to get people buying from you:
Make your product stand out in a sea of choices
All small businesses want their products to be successful, It’s important to stand out, and one of the best ways to do this is by creating a product that is different from what others are offering.
There are a number of different things you can do to ensure that your product stands out. The first thing is to make sure your product is unique. The next step is to make it special and better than all the others. You can also create a product that offers something more than what other people are offering.
Why do people buy from you and not your competitor?
Your product needs to be easy to use and solve a problem. For example, if you sell dog treats in your Facebook ads, it’s not enough just to have tasty treats. You need to give customers a compelling reason why they should buy from you instead of the competitor. It’s also important to market your product effectively and promote it properly. This process is called branding and many startups fail to do this.
You can create a business around products that are in high demand, but hard to find. You can also try to sell an old product on a new platform. All of these methods create a powerful way to help a product stand out from the crowd
Create a unique selling point
Create and sell your own graphics! It’s easy with The Graphics Creator by Laughingbird Software
Offering a money-back guarantee, or an incentive to your viewer (“SELL what you create” as in the graphic above) or a special deal to your target audience is one way to appeal to potential customers.
Another idea you can try is to give away a free product or service in return for your customer’s contact details.
Here are some examples of businesses that have done this successfully:
Zappos, the online shoe store, offers free shipping in their online sales. They offer a 365-day customer service guarantee on their product pages. This has led to their success, as they are now one of the biggest online retailers.
Skyscanner is a flight-booking website that has been very successful in the competitive marketplace of travel websites.
They’ve managed to stand out from the crowd by offering users the opportunity to search for cheap flights through a single search portal instead of having to search multiple websites for flights.
Create a sense of urgency
Create a sense of urgency around what you’re offering. You can do this by highlighting a limited time period to buy, or by using deadlines in your marketing copy.
Offer freebies or promotions in your blog posts as an incentive to buy from you. Give customers a sense of belonging or status by offering rewards for buying from you. Combine these strategies to create a sense of urgency, and you can be sure that your customers will take action. For example, the website Shopify offers a free gift with orders over $99.
Design your landing page with a sense of urgency. This is a great tool and you can make it clear that there’s a limited time to buy, and highlight any benefits (such as free shipping) that will expire soon if customers don’t take action. Use urgency in your email marketing campaigns. For example, you could create email campaigns that include a discount code for a limited time only or tell customers about a free gifts that will only be active for the next 24 hours.
Use Social Proof:
Social proof is showing that other people have bought your product. It’s a psychological phenomenon where people are influenced by the actions of others. Use testimonials, social media widgets, or user reviews. You can also use “social proof” in any of your ads and marketing copy by including phrases like “Over 1,000,000 people love this product.
People observe the behavior of others to determine what is the appropriate thing to do in a given situation. When people see that others have bought a product, they’re more likely to buy it too. Social proof is one of the most common ways that people decide what to do because they want to fit in and feel as though they’re doing what everyone else is doing.
You can also use social proof to boost your conversion rates by displaying testimonials and case studies on your website. If people see that other people are satisfied with your product, they’ll be more likely to purchase it. In the same way, if your website visitors see testimonials or user reviews, they’re more likely to trust you and buy from you.
Make customers feel like they’re going to miss out on a great deal if they don’t purchase your product.
In order to create a sense of urgency and encourage people to buy your product or service, you can use the principle of scarcity. This involves creating a perception that the availability of the product or service is limited.
Here are three tips for using scarcity to sell:
1. Set a time limit. If you’re selling a product, tell customers that there are only a certain number of items left in stock, or your prices will go up at a specific time and that they need to act fast.
2. Use scarcity in your marketing campaign. Limit the number of customers you will serve and make sure to mention this in your eMails or web pages. Tell readers that you only have a limited number of seats left (if you’re selling a course for example), or that you’re closing down your business and won’t be accepting any new clients for the next few days.
3. Make the “limited time offer” work for you. Ask customers for their email addresses, have them sign up now or it will be too late. Keep in mind, It’s important to use the same logic in your advertising that you’re using on the landing page.
You can use scarcity when selling anything, including your time and attention.
When done correctly, scarcity can be an extremely effective tool in advertising. Creating a sense of urgency in potential customers can prompt them to take action before it’s too late.
Things to keep in mind, however; make sure there is actually a limited quantity available or that you DO in fact, raise your prices when you say you will. If you promise something is scarce and then it’s not, you’ll only frustrate loyal customers.
Also, don’t overuse scarcity.
Use emotion
There’s a reason why commercials are often emotional. It’s because emotions can be used to make products more appealing to customers. When people feel a certain way, they are more likely to want to buy something. That’s why it’s important for businesses to understand how emotions work and use them to their advantage.
One way to do this is by creating an emotional connection with customers. This can be done by showing that a company cares about its customers and their well-being. For example, if a customer buys something from a business that supports an organization that the customer cares about, such as the Red Cross or the charity of one’s choice, then the customer is more likely to buy from that company again.
Another way to use emotion is through storytelling. A story is a way to convey information, show the customer that someone understands their problems and cares about them, and give them hope. Sometimes, it is also useful to use humor. For example, a company can use a person’s name in its ads or on its products. This causes the customer to feel that he or she is special and important, which will make him or her more likely to buy from the company.
When it comes to creating a product that’s successful, many people think that the only thing that matters is how it functions. However, what function does a product serve if no one wants to use it? Creating a product that appeals to customers on an emotional level can make all the difference in the world.
The idea is to use product design and marketing techniques to create an emotional experience for customers. This can be anything from the feel of a product, its packaging, the way it’s presented, or even the music played while they shop. The main goal is to make the customer feel something that will prompt them to buy.
Email is one of the most commonly used forms of marketing, but it’s also one of the most forgettable. In order to make your emails more effective, you should use emotion. Here are three ways to do that:
The best way is to start with a question. Questions are a great way to engage your reader and create an emotional connection. They also help to get the reader’s attention and keep them engaged throughout the email.
Use positive words.
The power of positive words is well known. They can bring out emotions and encourage people to take action. Positive words are often associated with happiness, good news, love, and encouragement. When used in the right way, they can help someone feel better about themselves and their situation.
Your Facebook page is a great platform for emotional marketing because of the variety of ways it can be used to share your best products.
Use “you” pronouns.
Using “you” pronouns is a great way to connect with new customers. It shows them that the brand is talking directly to them, and it creates an emotional connection and a great customer experience.
Use comparison
When you’re trying to sell similar products, it is important to know how to compare it to a competitor’s, in order to make the customer want yours. In order to do this effectively, you need to understand what the customer is looking for. You also need to be familiar with your own product, as well as your competitor’s product.
When you are trying to sell a product, it’s important to be able to compare it to the competition.
Know your product inside and out. You should be able to describe its features and benefits in detail.
It’s some of the best practices to research the competition. Find out what their products offer and how they compare to yours. Be familiar with the competitive company. If you don’t know their company, you won’t be able to effectively compare your product to theirs. Find out about their history, mission statement, and goals.
Be honest. Don’t make claims that you can’t back up. Keep it short. People are busy and don’t have time to read long, drawn-out comparisons. Be sure to include the major points of comparison.
Be objective. Don’t get into a debate with your audience about which product is better. Be thorough. Don’t forget to mention the most important points of comparison.
It is essential to be aware of any product’s shortcomings and address them in your comparison chart.
Comparisons can make the customer want your product because they may see that it has features that the other product does not have. It can also help to show why your product is better than the competitors.
Use curiosity
Curiosity is one of the most basic human emotions. It’s what makes us want to know more about the world around us and the people in it. In product marketing, curiosity can be a powerful tool for getting customers interested in your product. Here are a few ways to use curiosity to your advantage:
Use teaser ads to get people curious about what you’re selling. A teaser ad is designed to get people interested in your product without giving away too much information.
IKEA’s ad campaign for its new line of furniture is a good example. Ikea used teaser ads to get people interested in the new line of furniture. The ads are simple and don’t provide any product information, but they’re intriguing enough to make people want to learn more. Clicking on the image of a table with 3 legs will take you to a website where you can learn more about the product and how to put the table together.
Use your own product as your ad. This strategy is similar to the teaser ad, but instead of a separate ad, you use the actual product to get people interested in what you’re selling. A good example of this is the “drink me” bottles from Alice in Wonderland. If people want to know more about your bottle, they’ll take the time to look at your website.
Use mystery in your product marketing. You don’t have to tell your customers everything about how your product works right off the bat. Leave some things up to their imagination. A good mystery will get them talking and wondering what you’re up to.
This will help you build a community of users in your target market.
Use curiosity to create hype for your product launch. I’ve seen this done a few times in the publishing industry. A book is announced, but no details are given about the content or who wrote it. This creates interest for book readers and people will go out of their way to find out what it’s all about.
Curiosity is an innate human quality that can be used to your advantage in product marketing. When you tap into customers’ natural curiosity, you can create a demand for your product and even generate word-of-mouth marketing.
Tell a story. People are naturally drawn to stories. This is why you see so many ads on TV telling a story about the product.
For example, tell a story using the power of positivity. Humans are naturally drawn to positive things and avoid negative ones, this is why you see so many ads on TV that use uplifting music and images.
When you combine a positive story and curiosity, your chances of creating a loyal customer for your product skyrockets.
Authority
As a small business owner, I know first hand when it comes to selling products, there’s no one more effective than authority. People trust authorities to give them the best information, which is why using authority to sell your product can be so successful.
Google and the other search engines love authority, it’s used in SEO (search engine optimization) to rank higher.
The two types of authority are expert and institutional.
Expert authority comes from individuals, while institutional authority comes from organizations and institutions. Individuals can be experts in a particular field, such as an author or blogger. They can also be authorities in their own industry or niche. This type of authority is the best kind because people are likely to believe the individual and follow what they say.
Institutional authority comes from institutions such as universities and hospitals. People trust an institution because they believe the institution has their best interests at heart, even though it is usually geared toward making a profit. Social authority comes from the power of a group. This type of authority is more abstract and less concrete than other types. The power of a group can be used against an individual, but it can also be used to support that individual.
In order to increase sales of a product, it is important to use authority. Authority is the ability to get people to do what you want them to do. It is the ability to persuade people. When used correctly, authority can skyrocket sales. There are three ways to use authority to increase sales: by using personal authority, by using expert authority, and by using third-party authority.
In order to be an authority in your field, you have to know what you’re talking about. You have to be able to not only talk the talk but walk the walk. There are a few things that you can do to ensure that you’re seen as an expert in your field.
Often times you will see that people are asking a question about your product, but they don’t want to ask it in public. This is where you should jump in and answer their question on social media.
In order to be an authority in your field, you need to first become an expert. You can do this by studying your topic inside and out, watching YouTube videos, take online courses. You can also learn by attending related seminars and workshops, and networking with other professionals in the industry.
Once you’ve gained a strong understanding of the topic, you can start sharing your knowledge by writing articles, speaking at events, and participating in online forums. Finally, don’t be afraid to get out there and start promoting yourself as an authority in your field. It will help greatly in brand awareness and it’ll really improve your marketing efforts.
YouTube is a good idea and a great way to become an authority. Make some videos or create a YouTube course to share your knowledge with others. Post them on your home page or your sales page. You can also write an eBook or create a PDF file your customers can download and keep on their computer.
By becoming an authority, you’ll be able to build a platform for yourself. This can help you to sell products and services, raise your online profile and attract sponsorships.
Think about what you’re good at, and then try to find other people who would benefit from your expertise.
Reciprocity
Reciprocity is the idea that people will repay favors done for them. It’s the idea that if someone does something nice for you, you should do something nice for them in return.
We are instinctively drawn to do things for others that they have done things for us. There are many ways to use reciprocity in marketing, but some of the most effective techniques include providing free samples, giving discounts, and offering loyalty programs.
When customers feel appreciated, they are more likely to return to your business and recommend your new products to others.
Getting people to buy your product is not as difficult as you may think. There are many effective ways to do this, and by using the tips in this article, you can start seeing results immediately. Remember to be creative and persistent in your efforts, and don’t give up too easily. With a little hard work, you can get people to buy your products and grow your business.
A while back, I hinted about my new side venture… and mentioned I’d tell you more soon. I’ve learned so much more since then that I want to share with you.
By sharing, I’m hoping it will inspire you, give you some creative ideas, and help you take action in making things work for your business.
Check it out to see what I’ve been doing (or perhaps because you’re actually interested in electric bikes… Marc and I have so much fun with ours!).
Honestly, I feel as though I’ve learned a whole new skill set that I can apply to Laughingbird Software and the Creatorpreneurs Academy blog (more to come on this).
For now, let me show you something…
Lisa 🙂
CREATORPRENEURS TOOLS
What do you think was the very first thing I added to my new E-Biking Today website? Any guesses?
Yup… a logo! Naturally, I was excited to find a cool way to represent my new interests! So, here it is:
And, of course, I used The Graphics Creator… a combo of a Scenery Creator template and other design elements, plus an electric bike (transparent png).
I found this by searching Google Images for “ebike .png” – I clicked the “tools” button in Google images and selected “Creative Commons” … a great way to get little graphics free and clear of copyright!
If you’re looking for a niche-related graphic that you can’t find in The Graphics Creator, this might be just the place to look!
LAUGHINGBIRD PRODUCT CORNER
Above, you’ve seen my primary logo with all of the details. But, I also have a few modifications of it that let me use it just about anywhere I need to (thanks to the power of The Graphics Creator).
Below, I’ve stripped my logo of extra details so it can be used as a simple profile image (which is typically very small when viewed):
CHECK OUT THIS VIDEO
Wish you had a little help getting started with your new logo? Watch here:
CREATORPRENEURS ACADEMY TIP
Plan ahead! Don’t just design the logo you “want”… make sure it can be easily modified to perform in a variety of situations.
This includes using it as a secondary logo (“submark” or icon logo) on business cards and invoices as well as on social media, profile images, and webpage footers.
It’s worth spending a little time playing around with options since you’ll likely have this logo for quite a while 🙂
2022 is here! After a couple of weeks of spending time with family (and off of the computer… just a bit), Marc and I are back to creating for you!
You’ll be seeing new Graphics Creator template sets, new content, and additions to our new Create A Scene series!
Because we want this to be a fantastic new year for you, make sure to let us know here what you’d like to see from us in 2022.
Happy New Year!
CREATORPRENEUR TOOL OF THE WEEK!
A great way to start a new year is by reviewing what you’ve accomplished in the past year and coming up with new ideas that’ll help you push forward into the new year.
A wonderful… and FREE… tool to help you with this is Google Trends.
Just click on the link above, add a search term, and start planning ideas and topics to follow and create with all year.
This tool will show you which terms and ideas are “trending” and which terms are getting searched for more.
So, if you’re thinking about creating e-covers or social media graphics for your customers, you can see on this example that the term “e-covers” is getting searched more and even has a slight upwards trend.
Make sure to select the countries you’d like to search in or choose “Worldwide” to see what’s trending overall.
With new additions coming soon to the Create A Scene graphics series, here are the best prices on Ocean Planet, Wild West, and Prehistoric Dinosaurs… in case you missed them!
Gather your Google Trends ideas and start creating bold, attention-getting content with these PNG graphics that can be dragged and dropped directly into the Graphics Creator. Layer them, mix and match them… and have fun!
*Create A Scene graphics aren’t template sets but they can still be added to the Graphics Creator
CREATORPRENEUR TIP OF THE WEEK
Bookmark Google Trends in your browser for easy access!
Use it anytime throughout the year to pinpoint ideas for blog, social media, or website content.
And be sure to pop into our Facebook community to let us know what you’d like to see from us in 2022!
HAPPY HOLIDAYS, MERRY CHRISTMAS, AND A VERY HAPPY NEW YEAR TO YOU ALL!
Over the past year, Lisa and I have found some really great online tools that have really helped us with our Laughingbird Software business.In this newsletter, we wanted to give you all a gift…The gift of knowledge
Hopefully, this fun list of resources will come in handy for your 2022!
Keep this list somewhere and refer back to it when the holidays are over and you want to get a running start with your online ventures.
CREATORPRENEUR LIST OF TOOLS FOR 2022
Since we share marketing strategies with creatorpreneurs like you, some of the links below may contain affilaite links for the products we use and love. If you take action (subscribe or make a purchase) after clicking the links, we’ll earn some exra coffee money which we promise to drink while creating more helpful content like this ????
A Revolutionary WordPress and Shopify Plugin to Speed Up the Process of Internal Linking and Help You Rank Better in Google. Lisa uses it all the time on her eBiking Today blog site!
Whether you need a character mascot, eCover image, or a custom logo design – The Graphics Creator has easy tools that make designing images for your small business, your blogs, your social media posts, or just for fun!
Get help with your marketing, design, websites, & More! Find Everything You Need In Less Than 5 Minutes. Stay one step ahead with talented freelancers. Affordable services, fast delivery!
Unbeatable value.
CREATORPRENEUR TIP OF THE YEAR
Start a Facebook Group in 2022!
Facebook is pushing groups hard lately. They’re a great way to gather like-minded people together on almost any topic.
The best part though? They’re free to create! Anyone can create a group about anything. Whether you collect comics or write blogs about e-biking, creating a Facebook group is fun (and pretty powerful)!
Start publishing some solid content, create new content, and have thousands of members before you know it.
Keep this list handy in 2022.
And keep an eye on Laughingbird! We’ve got some great content for you coming in the new year.
When you’re trying to sell similar products, it is important to know how to compare it to a competitor’s, in order to make the customer want yours. In order to do this effectively, you need to understand what the customer is looking for. You also need to be familiar with your own product, as well as your competitor’s product.
So, if you’re thinking about creating 
