12 Best Places To Get Website Graphics (Free and Paid)

Building a website and maintaining it can cost a good amount of money. You can lower the amount you spend by getting your graphics from free websites, but you still need to make sure that you have high-quality designs. Therefore, most people choose to use a mix of free design resources and other graphic design elements that are paid for.

Here is a list of 12 featured websites where you can get the graphics you need:

  1. unDraw
  2. Freepik
  3. Pixabay
  4. Flaticon
  5. Unsplash
  6. Laughingbird Software
  7. Creative Market
  8. Upwork
  9. Fiverr
  10. 99designs
  11. Shutterstock
  12. Kimp

As you can see, there are plenty of different options for getting the website graphics you need. In this list, you’ll find free graphics and paid subscriptions, as well as graphics that have free and paid options. Each place to get website graphics has its own unique benefits, so you’ll want to keep reading to learn more.

1. unDraw

Examples of unDraw free website graphics
Graphics examples courtesy of unDraw

Katerina Limpitsouni, an illustration and internet professional, created an online library of free-to-use graphic images. You can use them directly on your website or take them and edit them first. There’s also no need for you to list unDraw as a source.

The site is 100% free, and you can easily scale all of the images, making them much easier for you to fit them into your own designs. The vector images are beautiful and come in a variety of topics. For example, you can find images that show sports, learning, shopping, and even images that represent data protection.

Overall, unDraw is a great free-to-use website. There’s a graphic design for almost any activity you can think of… just use the search box to find what you’re looking for.

You can even take the images and easily change out their colors to match the main color themes of your brand and website exactly. There’s a lot to love about Limpitsouni’s art too.

2. Freepik

Freepik showing the types of images they offer

Next, Freepik is another great graphics source with plenty of content free stock photos, vector images, and even PSD files for Photoshop. If you have experience in graphic design, you can take those files and edit them quickly. Plus, you can get the AI and SVG files for the vector graphics.

The best part of Freepik is that you don’t need to pay any royalties to keep using the designs. All you do is download them and put them on your site – you don’t even need to offer credit if you don’t want to.

Overall, Freepik’s images are of great quality, considering that you don’t need to pay for them.

However, there is a daily download limit of only 3 downloads per day if you don’t register with them. If you register but continue on the free plan, you can download 10 images per day.

If this isn’t enough for the amount of graphic design work you do, you can get a premium subscription plan with unlimited downloads for only $10/month, paid annually.

Check out their pricing and FAQ to learn more.

3. Pixabay

Pixabay photos that can be used in your website graphics
Image courtesy of Pixabay: Photos, graphics, and illustrations

Another great free graphics option would have to be Pixabay. This website offers many different photos, vector designs, and PNG images that you can use for free. You can download the images, edit them, mix them with your graphics, and then put them on your landing page.

Any content you use from the site is free for both personal or commercial use, according to the Pixabay license. The site’s collection is huge, so you’ll find what you want with ease.

Since this site has a huge user database, more images are always coming in. You’ll want to check back often since it updates frequently.

4. Flaticon

Colorful Flaticon graphics examples
Graphics courtesy of Flaticon

If you want simple and clean graphics to use on your website, Flaticon is a wonderful choice. There are nearly seven thousand icons and graphics on the site that you can use without paying a dime. They’re even organized into different categories, making finding themes you want easier.

Additionally, Flaticon is one of the largest free databases that you can currently find for website graphics. However, Flaticon only offers these graphics for free in the PNG format. If you want them in other file formats, you’ll need to first subscribe to their premium subscription which starts at around $8/month. 

If you don’t subscribe, you’ll also need to make sure that you credit the artist when you use their icons, so keep that in mind! The Flaticon support page discusses their rules in detail if you want to learn more.

5. Unsplash

Images of 3D website graphics
Graphics image courtesy of Unsplash

Unsplash is a good choice for a totally free source of high-resolution photos. This site has a higher focus on photography and many photographers who upload their work are paid professionals. However, they now have 3D rendered JPEG images, which suggests that they’re moving towards providing more unique artistic images.

Whether you want these photos and images for commercial projects or non commercial purposes, you can get a free account. You can even edit them before uploading them to your site without worry. 

Unsplash also doesn’t require you to provide credit to the photographer, although you should. It helps the photographers continue to supply the site with their works. Further, you can follow your favorite creators and have consistent designs on your site.

In short, Unsplash is a great option for free stock photos. But bear in mind that you won’t find vector graphics or free icons on the site.

All of their free JPEG files can be used, however, in The Graphics Creator.

6. Laughingbird Software

Canvas of The Graphics Creator design software
Online Graphics Creator Software: helps you create stunning website designs fast (even if you’re a beginner)

One of the best places to get website graphics, Laughingbird offers more than just creative graphics and uniquely designed elements- it also shares a free graphics maker. It’s a great resource because it comes with everything you need to create and upload the best designs to your website, and it has a growing collection of designs and user-friendly features.

Just take any of the graphics and templates and easily modify them in the free design software to make unique designs.

Plus, it’s very easy to use, and you can try the free version before committing to the service (which is only $67 per year)! This free version includes full functionality and free templates and graphic elements.

You don’t need strong graphic or web design skills to create stunning images. A major benefit is that the site offers transparent PNG graphics, which are much easier to use and edit than those with non-transparent backgrounds.

There are plenty of professionally created design elements for work or play. Plus, there are lots of templates that you can use for your web design projects.

Overall, The Graphics Creator is the perfect place for affordable graphic design. You’ll love all of the design resources and features, such as circle text, unlimited projects, and 5000+ graphics, that make it easy to quickly upload stunning creations to your website (it’s a great place to create marketing and social media design as well).

Want to work offline? You can also get a free download of the software.

7. Creative Market

Creative Market offers graphics from individual designers

What I love about Creative Market is that you can round out your website graphics collection easily. 

Individual designers offer graphics, photos, fonts, and more. Plus, you can find Photoshop graphics (PSD files), vector files, rasters, and PNG’s that are easily used in The Graphics Creator.

You simply purchase the graphic design collections or individual graphics you need, as you need them. However, the most affordable way to add to your graphics is to buy credit packages (on a monthly plan). You’ll save about $5 on a $19.95/mo plan by getting $25 worth of graphics and images.

Plus, as a member, you can choose from a selection of free design assets that change monthly. Just don’t forget to browse these often, as you can save a lot of money on some really useful graphics!

8. Upwork

search for the best person for your design job

If you want custom graphics and are willing to pay a designer to make them for you, then Upwork should be one of your first choices. The site is one of the most popular freelancing platforms on the internet, so tons of graphic designers are available to make images for your website.

Upwork also uses many convenient search filters, allowing you to narrow down your search for the perfect designer. It makes it easy to determine how long the designer spends working on your project, so you know you’re paying a fair price for each graphic.

However, this option is likely more expensive than many other options since you pay a professional to make the web graphics.

9. Fiverr

Search box to find a designer and a woman who might've used Fiverr services

One of my favorite websites for getting help when I need it- Fiverr is a direct competitor to Upwork, so they share some similarities. This site is popular with small businesses or individuals looking to hire someone to make their designs. At the same time, larger corporations tend to hire through Upwork.

When you post a “gig” on Fiverr, freelance graphic designers respond with their rates and estimated time spent working on the project. You can choose what sounds fair to you while checking out the designer profiles. However, keep in mind that professionals tend to charge more than beginners, so you might need to spend more to get the designs you want.

However, you can also search directly for a designer that meets your requirements. This may be easier and less time-consuming if you’re only looking for a one-time hire.

Further, Fiverr offers lots of other help from virtual assistants, social media managers, and programmers.

10. 99designs

99Designs price chart for graphics
Image courtesy of 99Designs: Website banner graphics pricing

99designs is one of the websites featured here because it has a huge collection of web designers and graphic design freelancers. If you need any web content, you’re certain to find someone there who can make it for you. 

This site has a slightly different design process. Here’s what you can expect:

  1. You submit a project brief as a design contest.
  2. Freelance designers pitch their ideas to you.
  3. You choose the one you like the most, or you can reach out to designers to make changes to their pitch.

99designs allows you to hold contests where hundreds of different designers could apply. Plus, the company looks into the applying designers, so you know you’re only getting the best of the best. As an example, you can start a contest for a banner ad for around $49.

However, if you’d like to hire a designer directly, prices begin at $169.

11. Shutterstock

scenic background image offering free trial of Shutterstock images

Shutterstock is a massive graphic database, with over 400 million+ images. You can find vectors, photos, icons, illustrations, and more on the site. They even have clip art and music that you can use. It doesn’t cost much to use (compared to hiring a graphic designer), and the licensing is simple to understand.

Shutterstock is a classic and reliable option for getting design elements for any website since it’s been online for a long time. It’s very cost-effective, more than hiring a graphic designer or photographer to get the images you want.

There’s a 1-month free trial and you can get 10 images a month thereafter for $29/year.

12. Kimp

Monkey in superhero outfit giving you unlimited graphics

Lastly, Kimp is another great choice. This site connects you with a small team of designers who create videos and graphics. You will need to subscribe, but you always pay a flat rate for all your orders.

Many customers say that the site only offers the highest quality work too. Plus, the designers are very responsive and always keep your ideas in mind. They even provide multiple edits until you’re happy with the images.

Kimp markets itself as an unlimited graphic design platform, making it unique from the other freelancer services. That means you get access to multiple designers and can have more than one project running at a time. You’ll love what you receive if you have the money to support the web designers.

In short, Kimp is another option. Although, you’ll need first to make sure that your business has the budget in place to pay the design team, as there’s a quite pricey fee upfront. Make sure to use their 7-day trial to get an idea of the quality and how it all works!

Wrap Up

The best ways to get the graphics you need are to take a look at this list of web design resources that’ll help you create the perfect designs. All together, they are a huge collection of free design resources and paid graphic design, perfect for you if you design your own graphics.

Further, the websites featured in this blog post offer design elements, professional services, and high-quality graphics that can often be used together. For example, you can use design assets from Creative Market, Flaticon, and Freepik in Laughingbird Software’s Graphics Creator. 

If you work with vector files, you can use any of the photo sites and the free account from unDraw to add to your creative work.

Either way, you don’t have to spend a lot of money to find the graphics you need for your own website. Be sure to read each website’s copyright restrictions to determine if you can use them for more than just personal use.

18 Types of Online Creation Tools You Need for Business

Visual content creation is one of the most important parts of running an online business in the 21st century and will only become more important as there’ll be over 5.3 billion internet users by 2023. However, there are so many tools offered for visual content creation that it can be intimidating to know where and how to start. 

However, there are a handful of different types of online creation tools you’ll need. These include tools to help you with video editing, graphic design and photo editing, business presentation, document editing, content production, and audio editing.

Here are 18 online content creation tools that will help you with your business:

  1. Animoto
  2. Animaker
  3. iMovie
  4. Powtoon
  5. The Graphics Creator
  6. Canva
  7. Vista Create (formerly Crello)
  8. Remove.bg
  9. Prezi
  10. Beautiful.ai
  11. Flipsnack
  12. Webinar Ninja
  13. Designrr
  14. Grammarly
  15. Hemingway Editor
  16. Answer the Public
  17. Audacity
  18. TwistedWave Audio Editor

In reality, you need a handful of great online creation tools for your video content, blog post, landing pages, social media posts, web pages, to help create infographics, and more.

In the rest of this article, I’ll discuss how each of the best content creation tools online can help your business. And I’ve separated them by the type of online creation tool, so you can easily pick and choose from free tools and decide how to create content that’ll work for you.

Video Editing Tools

Video images of women doing yoga
Video creation by Animoto

1. Animoto

Animoto is a simple drag-and-drop video editor that allows you to use its large library of licensed music, stock images, customization tools, and video templates. Its easy interface and advanced tools make video creation simple even for beginners.

Animoto’s drag-and-drop interface speeds up the process of video creation, which allows any business owner to upload videos quicker and on multiple platforms. The best part is that you can directly share your video from the software itself!

Animoto offers free and paid plans, with unlimited video creation on all. This easy-to-use tool can be used on iOS devices and desktop computers.

2. Animaker

Animaker is a drag-and-drop video creation software heavily favored by big brands like Bosch, McDonald’s, and Visa. Its best feature is its animations.

Animaker allows you to build your own animated characters and use them in your videos, unlike many other video creation software. It can also be used for live-action videos, but the animations are the key feature that makes Animaker stand out.

This software has a stock photo and video library of over 100 million assets, more than 1000 video templates, and convenient features like instant resizing for social media and 4k quality.

Animaker has free and paid plans. The free plan offers basic video editing services for five videos per month. However, you might need a paid plan to use its best features.

3. iMovie

iMovie is a free, pre-installed software that comes with most Apple devices. Beginner editors and professional YouTubers favor it, so it’s perfect for a small business.

Like many other video content creation software, iMovie comes with built-in templates to work with. It isn’t as easy to use as some drag-and-drop video editors, but it’s fairly easy to use once you get used to it.

The biggest disadvantage of iMovie is that it’s only compatible with Apple products. Thus, it’s not available for Windows computers or Android devices.

4. Powtoon

Powtoon is one of the most comprehensive visual content creation tools available online. This video editor allows you to create fun, quirky videos with animations, cartoon-like characters, doodles, etc.

The wide range of videos available with Powtoon makes it perfect for all kinds of businesses. Do you need serious, data-driven videos for your company? Use Powtoon! Do you need fun, animated videos for social media? Use Powtoon! Do you need quirky characters and storytelling for a classroom of students? Use Powtoon!

With over 30 million users, Powtoon is a force to reckon with. They have both free and paid plans available, although the free plans only offer a limited number of tools. For a business, it’s best to invest in one of the paid plans.

Graphics and Photo Editing Tools

Canvas of The Graphics Creator design software
Online Graphics Creator Software: Create stunning designs fast, even if you’re a beginner!

5. The Graphics Creator

The Graphics Creator, by Laughingbird Software, is a great tool that lets you create unique, stand-out designs.

It’s one of the best content creation tools when it comes to graphic design. This online creation tool gives you more than 5000 design elements to create fun, quirky graphics and eye-catching presentations, e-covers, marketing, and business designs. You can use these graphics for your blog, social media platforms, advertising, and much more!

With this visual content creation tool, it’s easy to create icons, cartoon-ish characters, banners, buttons, and more to create fun designs for your business. They also have over 1500 templates for visual content ideas that you can use alongside their vast online library of free icons and free stock photos.

Best of all, you can use the software to create an unlimited number of graphics or mascots with no designing experience required!

Another advantage of The Graphics Creator is that it’s perfect for small businesses that don’t need to invest in other software’s expensive, team-oriented plans. So if you only need a simple account to use among a few people, the Graphics Creator is perfect. And you get a free version!

This tool is available on Mac, Windows, Linux, and Chromebooks. There’s also a downloadable version for you to use.

6. Canva

Canva is one of the most popular online creation tools for a good reason. This easy-to-use, free software allows you to create eye-catching pictures, infographics, flyers, presentations, and much more.

Canva has many free and paid templates for every possible thing you need. From pictures for social media to flyers to planners to posters–everything can be easily created using templates or from scratch using interactive elements and fonts. It also includes infographic creation tools.

Although Canva’s free plan still allows you to use multiple features, it’s still best to go for a paid plan for your business. This will allow you access to more professionally created templates and features that aren’t available in the free plan.

7. Vista Create (Formerly Crello)

Vista Create is an online graphics creation software. It allows you to create logos, images, flyers, social media posts, etc.

They also offer multiple templates, stock images, and icons for creations. Use their image editing tools to create any visual content, from business presentations to Instagram posts and other social media.

Vista Create has free and paid plans. It’s also available online and as iOS and Android apps.

8. Remove.bg

Ever tried to remove the background of a picture in photo editing software? You’d know exactly how difficult it is to get it right if you have. However, with Remove.bg, that problem is solved.

Remove.bg isn’t a full graphics creation software, unlike the other options on this list. However, it is incredibly useful for visual content creation.

Essentially, this software uses Artificial Intelligence (AI) to remove the background of any picture you upload, keeping only the main object. This makes it much easier to edit that object onto different backgrounds.

Remove.bg has free plans, subscription plans, and pay-as-you-go plans available.

Presentation Tools

three images showing how to use Prezi
Start presenting for free with Prezi

9. Prezi

When you need beautiful presentations in slide, PDF, or video formats, Prezi is the place to go. This all-in-one inclusive software allows users to create beautiful, well-designed presentations for school, college, research, or business.

Prezi has three ways to create content: Prezi Video, Prezi Present, and Prezi Design. These services are available with every plan, but additional features like access to a stock photo library, support, and voiceovers are available only with some of the paid plans.

They have free and paid versions, with special plans for individuals, students and educators, and businesses.

10. Beautiful.ai

Beautiful.ai is an online presentation creation software that allows you to create stunning presentations in minutes. They have multiple templates, stock images and icons, and a simple drag-and-drop interface that makes it easy to build beautiful presentations.

Beautiful.ai also uses AI to apply designing principles to your presentations automatically. You can simply continue adding elements to your slide, and the software automatically arranges it according to visual designing guidelines.

Beautiful.ai does not have any free plans for businesses, but it does offer very attractive paid plans. However, students using a .edu email ID can apply for a free, one-year Pro Plan.

11. Webinar Ninja

Businesses today use the internet to educate, build brand awareness, and present information to clients, users, and stakeholders. Unfortunately, webinars usually cost quite a lot of money. You have to pay for building a website, hosting, registration, email marketing, analytics, etc. 

Or, you could use Webinar Ninja to take care of all of that for you. 

Webinar Ninja is an all-in-one website that takes care of everything to do with your webinars: hosting, registration, email marketing, payments, etc. Although there is a free plan for small webinars (maximum ten registrants), one of the attractively priced paid plans will be best for your business.

Document Editing Tools

example of a flip book showing pages turning
Easy Document Editing: Online Flipsnack flipbook creation will help you stand out.

12. Flipsnack

If you have ever created or read a PDF document, you would know that there’s something missing from electronic documents. The flipping of pages in a regular, physical magazine or book has its own nostalgic magic. There’s something very calming about flipping through physical pages that cannot be replicated in electronic documents.

Or so I thought. But then I learned about Flipsnack.

Flipsnack is an online website that allows you to turn your regular PDF magazines or brochures into beautiful electronic flipbooks. This adds a visual element to your ebooks that immediately puts them on a higher level than simple PDFs.

Flipsnack doesn’t offer free plans, but it has Standard and Enterprise paid plans. The standard plans are suitable for individuals, but you can go for one of their enterprise plans for your business.

13. Designrr

Designrr is a dynamic ebook creator that allows you to create interactive and picturesque ebooks, PDFs, brochures, and more. You can also transform videos, podcasts, and other media into PDFs, ebooks, transcripts, or blog posts. You can also import pages from any URL and publish them in all formats: PDF, EPUB, Kindle, etc.)

Designrr only has paid plans, but they offer a 7-day free trial for all plans. They have regular plans for individuals as well as advanced plans for businesses.

Content Production Tools

Grammarly editor
Get help writing content without mistakes: Grammarly

14. Grammarly

The importance of proper writing cannot be understated regarding content creation. Bad writing will always put off your audience no matter how eye-catching or picturesque your website and graphics are.

This is where Grammarly comes in. Grammarly is an Artificial Intelligence (AI) run program that checks your writing for grammatical errors, unclear sentences, plagiarism, and more. It allows you to polish your writing and convey your message clearly to your readers.

Grammarly has a free option that checks for basic grammatical errors and a paid plan for individuals that helps to identify unclear sentences and advanced language mistakes. However, the Grammarly Business Plan is the best option for your business, as it provides all functions for multiple teams under the same account.

15. Hemingway Editor

The Hemingway Editor is named after the celebrated author Ernest Hemingway. This writing tool uses Hemingway’s writing principles to help you write clear, concise, and simple copy.

Hemingway’s writing style followed a simple principle: Simple is better. He rarely used unknown, intricate language where simple language would suffice. His writing style featured short sentences and high readability.

The Hemingway Editor applies those principles to your writing and highlights the parts that need to be changed. It lets you know when to use shorter sentences or active voice. It also allows you to format your document in the app itself. Unlike Grammarly, which is entirely about the rules of the English language, this app helps you improve your document’s readability.

The Hemingway Editor is free to use in its online version, with all functions available. There’s also a desktop app that is available for a one-time payment.

16. Answer the Public

Answer the Public is a great research tool for social media and online businesses. When you enter a keyword or phrase into the search bar, Answer the Public looks into the searches involving those keywords on search engines like Google. It then gives you a chart that details all the useful questions and searches related to the keyword.

This is great for content creators and business owners to know what kind of content they should create. By analyzing the search trends of the keywords, you can match your marketing to the customers’ concerns.

Answer the Public offers a limited number of free daily searches, but you can purchase one of their paid plans for more searches.

Audio Editing Tools

Image of sound waves to show audio content creation
Audacity Audio Content Editor

17. Audacity

Audacity is a free audio editing software available for Windows, Mac, and Linux. This multi-track editing software offers audio recording, audio conversion, playback recording, audio editing, mixing, arranging, and much more.

Audio editing is essential whether you’re creating a fun jingle for your business or setting up a podcast. A well-made video with a poorly mixed audio track will chase away your potential audience. Audacity is one of the best free audio editors, and it’s favored by everyone, from YouTubers to podcast creators.

18. TwistedWave Audio Editor

TwistedWave is a free audio editor for Apple products. It’s available on Mac, iPhone, iPad, and online. The online version can be used on any device. All you need is a web browser to access it.

TwistedWave can be used for free for small audio files. It allows you to create and edit mono files of up to 5 minutes in length. You’ll need to create an account and purchase a subscription for larger files.

Wrap Up

You need the types of online creation tools that make it easy to develop content for everyday business.

Each tool listed here lets you create just what your business needs, and makes it easy, any time of the day or night. So reviewing this list of online content creation tools is an excellent way to help you tackle your content marketing and digital content creation!

Be sure to check out the free content creation tools as well.

The Creatorpreneurs Newsletter – What You’ve Missed-Issue #26

Hey Creatorpreneurs!

Today’s newsletter will help you gather helpful information you need to increase revenue in your small business.

Just look at what you’ve missed from the Creatorpreneurs Academy!

You’ll find 10 easy-to-read articles and/or short videos…

Browse the list to see what you need help with!


  1. How to Make Logo Variations with The Graphics Creator
  2. Graphic Design Basics
  3. How to Create Motion Graphics


4. How to Design Eye-Catching Ads for Your Target Audience

5.How to Use Spokesperson Graphics in Your Small Business

6.How to Get Customers to Click and Buy Your Product or Service


7.How to Make Your Own Explainer Video

8.5 Ways to Make Money on YouTube

9.How to Design Brand Graphics for your Business

10. Free Gift Ideas Small Biz Owners Can Make in Minutes!


Read through the articles and watch the videos to refresh your memory of some of the things you can be working on to help your business succeed.

Once you do, make a list of the tasks you’d like to complete. Then choose one each day to work on for 30 days and check them off as you go!

Set an alert/reminder at the end of 30 days to see what you’ve accomplished. Then make adjustments for the next month.

Add more tasks if you breezed through them, take off tasks that aren’t doable (for now), or revise the amount of work to be done so that it is reasonably achievable.

Let us know how it worked for you!

Have a great day!

Marc and Lisa

How To Make a PNG Transparent (Step by Step)

You can make transparent PNG images to create all kinds of great pictures to include in your graphics. You can have photos of your products placed on an advertisement, pose a person next to a message you want to send out to make an extra impact, and even use your company logo on any design. But you might be wondering how to do this if you don’t know about graphic design.  

You can make any PNG image transparent by following these steps using Laughingbird Software’s FREE Graphics Creator: 

  1. Select the image you wish to make transparent.
  2. Place the image on your Graphics Creator canvas.
  3. Use the remove color tool to make a transparent background.
  4. Use the image shadow tool to add contrast where needed.
  5. Use the remove.bg tool if needed.
  6. Repeat the process for each image you want to make transparent. 
  7. Grab a ready-made template from the Graphics Creator.

In this article, I’ll go over the simple steps to make any PNG transparent; that is, without a background. So, follow these steps one by one and see how to make a PNG transparent using the Graphics Creator tool, fast and easy.

And watch this video showing you simple tricks to create transparent PNGs in a matter of minutes:

1. Select the Image You Want To Make Transparent

You can make any PNG image into a transparent PNG file to use in your online graphics. This could be either an image that you’ve photographed or created yourself, taken from the Graphics Creator online image library, or gotten from any royalty-free stock image agency. 

Either way, before selecting an image for your needs, you should consider what you want the image to portray.

If you have an idea in mind for the graphic you want to create, then you may know exactly what you need to make this idea a reality. If not, think about the purpose of the graphic

  • Are you showing a product? 
  • Do you want to put your face to your company or message? 
  • Do you want to connect with your viewers more meaningfully? 

Whatever the purpose, you can find an image online to use in your graphics. With a high-quality camera, you can also take your own photos and upload them directly to the software. 

Adding Your Own Images

If you’re adding your own PNG image, you can do this by dragging it directly into the Graphics Creator, after uploading or transferring it onto your computer. When you drag it onto a blank software canvas, it will be the only image you see. Otherwise, it’ll be added as a layer over the template you’ve used as the basis for your graphic (if you started with a template and not a blank canvas).

You will be making the image on the canvas transparent. So, if you want only the object transparent, then there shouldn’t be any other graphic on the canvas (not even an added background). The best image to use would be of a person or object set against a contrasting canvas color (I’ll explain why this is in more detail below).

If you don’t have a ready-made image of your own, let’s look at how to use an image found online.

Adding an Image From the Online Stock Photo Database

The great thing about the Graphics Creator software is that it’s integrated with Pexels. In this huge online image database, photographers and artists allow you to use images for free with no copyright issues. 

So, if you need an image to upload to your graphic to begin making a transparent PNG background, first look through the search function on the “Photos and Videos” tab on the menu, where many images from Pexels will already be available to choose from. 

If a suitable image is not on that menu, then it’s no problem! Simply select “Or Click Here To Visit Pexels,” and you’ll be able to look through their full database. 

When you’ve found an image you want, keep in mind you can’t drag the file directly from the website to the Graphics Creator; instead, you’ll need to download it to your computer first. 

Once downloaded, you can drag the PNG file directly onto the Graphics Creator. As with your own images, this PNG file will appear as a layer over a template if you have selected one.

Graphics Creator canvas: Adding a yellow rose to the image
Choose stock photos to make transparent… included in the Graphics Creator!

2. Place the Image on Your Graphics Creator Canvas

Now, place your PNG image on your graphics canvas.

You have two options to make it transparent:

  1. The first way is to use the File menu to simply download it as a transparent image (select “PNG” and check the “transparent” box). You are essentially just saving your image in a new file format that will not include the background. Then you will be able to take your new transparent PNG and add it to a marketing design or advertisement, logo, business card, or another graphic.
  2. The next way to make your image transparent is to use the “Remove Color” tool (I’ll discuss this in detail in the next step). With this method, you can create your entire design in one shot, without leaving it.

For now, position your PNG image where you want it on the canvas. Think about where you want it to sit. For example, if the image is of a person pointing, you may want to position them to point to your text, message, or product. 

You can also use the tools within the graphics maker to move and resize the image to get it exactly where you want it. Think about making sure there are no awkward gaps between the image and the edge of the canvas or that there are no parts of the image awkwardly hidden.

3. Use the Remove Color Tool To Make a Transparent Background

Now, this is where the technology of the Graphics Creator software comes in to create transparency in the image. Follow these steps:

  1. Select the image and click “Image Color” in the sidebar. Ensure that you have the image selected (by double-clicking it) before doing so.
  2. Check the box that says “Remove Color.” If the software picks up a light background straight away, then this should make the majority of the background color transparent, leaving only the subject of the image. 
  3. Move the slider located below the “Remove Color” checkbox. This slider adjusts the sensitivity of the color remover. If you can see small amounts of background color remaining, try moving the slider to the right to take more of the image away, but make sure it doesn’t remove any of the colors in the image itself.

Watch this video to show you exactly how to create a transparent image using The Graphics Creator:

There are some cases where the background removal won’t work straight away, but I’ll cover what to do when this happens in a moment.

Transparent PNG images place of Graphics Creator canvas
Transparent backgrounds: The woman and the rose are both transparent images made using the Remove Color feature in the Graphics Creator

Use the Color Picker To Highlight the Background You Want To Remove

If the image background isn’t very light, then the color remover will not work straight away when you check the “Remove Color” box. In this case, you can still make it work by selecting the color to be removed. 

Below the checkbox and slider, you’ll see a color picker in a rainbow box. Simply click on it and use this to select the color you want to be removed from the image, and the color remover will do the work; then, you can use the slider tool to change how much is removed as described above. 

You can also use the color picker to remove non-background colors, such as a central part of your image. Be careful, as this can have very interesting effects on your image and remove features you don’t intend to make a transparent png background.

4. Use the Image Shadow Tool To Add Contrast Where Needed

To make the image subject really pop out against the transparent background, you should select the “Image Shadow” tab on the sidebar and choose a border that works for you. 

Using the “Blur” slider, for example, will give the image a more 3D shape that works well, but you can also use a more clearly defined flat border if you think this works better for you. Think about where and how the image will sit on your template.

5. Use the remove.bg Tool (Optional)

There are situations where the color remover in the Graphics Creator software may not work as well as you’d like, such as when there are too many colors within the image subject similar to the background, or the background has a range of different colors that cannot be selected at once. 

Luckily, there is still a way to remove these using a free transparent background maker called remove.bg. With this easy png background remover, simply take the PNG file you want to upload from your computer and drag it into the remove.bg front page. 

This online software then detects where the background is and will automatically remove it while leaving the main png file image intact. You can then download the newly edited image background. 

When you add this image back into the Graphics Creator, it’ll include the new image with a transparent background, and you can move it around to the right position.

Transparent image of woman on different backgrounds
Remove.bg is a free background removal tool.

6. Repeat the Process for as Many Images as You Need

Now that you have mastered background removal, you can repeat this again and again as needed. If you need many different images for your graphics, you can add as many as you want to your template and adjust them as necessary to make the perfect image. 

There’s no limit to the number of images you can create with the Graphics Creator, and by playing with the color remover and color picker, you can create some interesting effects. Spending time experimenting might give you new ideas or show you special effects that you hadn’t thought of before to really enhance your image.

7. Grab a Ready-Made Template From the Graphics Creator

Still taking too long, in a rush, or just want to make a great image without the extra steps? You can still add a picture with a transparent background to a Graphics Creator design template. 

The Graphics Creator software has ready-made templates to help you create artwork for your social media, website, marketing, or blog. Just scroll through the included template library and select the design you need.

You can then add your new transparent PNGs, design elements included in the software, stock images, or even background graphics to your chosen template.

It’s as simple as dragging these onto your template, and you’re ready to go!

Make a Transparent PNG with a Graphics Creator Template
Start with any Graphics Creator template; then add transparent png files or remove the colored background pixels from existing design elements.

Final Thoughts

Making a PNG transparent doesn’t have to be challenging. Although it can feel overwhelming to some, the process is relatively simple, and it can be done in various ways. Using the Laughingbird Software Graphics Creator to make your PNG transparent is ideal, as all you have to do is place the image in the software and use the “Remove Color” tool to get the desired results.

Additionally, this software allows you to make your images into a more 3D shape with the “Image Shadow” tool, leaving you with a high-quality transparent PNG.

Take a look at this article if you’re interested in finding transparent PNG images online that already have the background removed!

The Creatorpreneurs Newsletter – Graphic Elements Guide-Issue #25

Being a busy Creatorpreneur, it’s so helpful to have the tools and graphics you need within reach at all times. But when you work with multiple tools and use graphics, photos, and images from a variety of locations on the web, things can get a little crazy!

In this graphic elements guide, we’re going to help you find the design tools you need and organize them so that you can grab them with a click of the mouse.

Take a look below at the list of tools.

Then check out the steps to organizing your graphics content.


In striving for the best, it’s impossible to just use one resource for all of your design needs. So, we’ve gathered some of our own resources to share with you here. You’ll find helpful resources to add to your design toolbox, so take a look:

  1. Find graphics on the web
  2. Unique background designs
  3. Special fonts
  4. Photos and designs for Facebook
  5. Free stock photos and videos
  6. Graphics Creator design templates
  7. Motion graphics backgrounds (watch the video below for more info)


If you haven’t been to the Laughingbird website lately, you’ll now find a simple menu for all of our product collections right on the home page.

This is how we’re organizing our graphics to make it easier for you to find what you’re looking for.

Of course, you can always click on the little looking glass on the top right of the page to search for “logo”, “motion”, “Pinterest”, “YouTube”, “characters”, etc.

Jump over and take a look at all of the design goodies!

CREATORPRENEUR TIP – Organizing Your Graphics

You may be expecting us to offer you some fancy way of keeping track of your graphics. Sorry, but it’s just too simple for that. And you don’t need to spend any money on tools to help.

Here’s a simple, no cost organizing system for downloadable software and graphics:

  1. First, Graphics Creator templates are automatically placed inside the appropriate folders during installation. Don’t move them. Every time you open the software, those graphics will be available to you in the menu.
  2. For all downloadable graphics that you get from Laughingbird Software that aren’t installed in the software (e.g, Create A Scene PNG elements), just save them in a folder on your desktop named “Graphics” (or whatever works for you). Then you can easily open the folder and click and drag any image directly from the folder onto the Graphics Creator canvas or upload it into another program.
  3. For all downloaded graphics that you get from other design resources, place them inside a folder titled based on the type of graphic (“Backgrounds”, “Badges”, “Buttons”, etc.)… Then move this folder into your “Graphics” folder.

Continue to do this so that you only need to access ONE folder… “Graphics”. And your graphic elements will be where you can grab them easily to drag right onto your canvas or upload them into other programs.

Do I Need a Logo for My Business?

A primary goal of your business is to stand out among the many other services competing for your customer’s attention and convert that attention to patronage. You can use many tools for this – catchy designs, great copy, your logo, and other aspects of your brand identity. Of all these tools, the most conflicting opinions are about whether or not every business needs a logo, but there’s a straightforward answer.

You always need a logo for your business because it offers a memorable impression of your brand to potential customers. Your business logo is the foundation of your overall brand identity and is a visual example of your company’s values and quality.

In this article, I’ll share the reasons why a logo is so important for your business and how it will get you the attention and recognition you need to have a successful business. I’ll also debunk arguments that may discourage you from thinking you really need a business logo (and share some secrets to designing a logo fast and easy). So keep reading!

Why You Should Get a Logo for Your Business

Starting and running a business is a super stressful process. More often than not, it feels like there’s too much to do, too few hands, and too little time. In the hustle and bustle of setting up your business, registering it, and marketing it, a logo may be the last thing you want to worry about.

But there are several reasons you should get a logo immediately:

1. Your Logo Is Essential to Your Brand Identity

The Logo "Brand" spelled out

The brand identity of your small business is the visual element of its corporate image. Every business has an image it projects that will ultimately determine how the public identifies it. This brand recognition focuses on the artistic part of that image – your logo, color schemes, product design, and much more.  

While your brand identity encompasses a ton of other things beyond the perfect logo, your small business logo is its foundation. The logo plays a huge role in defining the finer details of your visuals. Seemingly tiny details like the signature font of your business, its color schemes, and the type of images you use all send subtle messages to your potential customers. 

Designing your perfect logo helps you decide what “feel” your business should have, and for consistency, every other part of your brand will mirror that “feel.” Because of this, the logo indirectly governs nearly every other visual you’ll create, serving as the foundation for how customers will know your business.

How does this translate to sales? According to research analyzed by Forbes contributor Gabriel Shaoolian, presenting a consistent image of your brand can increase your business’ revenue by up to 23%. 

Creating an overall aesthetic that communicates to potential customers, offering excellent service, and building their loyalty to your brand can give huge returns… and the process all starts with your logo design.

2. Your Logo Gives a Unique First Impression That Attracts Potential Customers

drawing of woman looking at images on a walll
Your logo is often a potential customer’s first impression of your brand.

The buying behavior of your customers – the process of acquiring and retaining their purchases for your business – is a psychological journey. These purchasing decisions happen in the minds of your potential customers, but it’s up to you to kick-start it by putting out a visual representation of your products and services.

Marketing statistics estimate that your business has a maximum of about seven seconds to make that first impression. Seven seconds is not a lot of time, and it’s certainly not enough for the potential customer to read a full-on description of your business or the excellent customer reviews that would convince them to give your product a shot. 

Instead, the most effective way you can use that seven-second window is to make an impression that makes it possible for the customers to recognize your brand and remember it. That’s where your logo comes in! 

You can put your business’ logo in a ton of different places. Spots you can put your logo on include:

  • Flyers and stickers for advertising your products and services
  • Your business website, social media pages, and emails
  • Packaging items – Boxes, Bags, Notecards, and Thank-you cards
  • Business cards, letterheads, and envelopes for official correspondence
  • Branded merchandise – Tees, Sweatshirts, Mugs, Hats, Bags, and other fun stuff

In all these places, your logo does the work of sparking curiosity in potential customers or bringing back memories of quality service in old ones. Remember, color and design elements communicate messages and tell stories. If made right, your company logo can be worth the proverbial thousand words to your business.

3. A Logo Builds the Customer’s Confidence in the Quality of Your Brand

drawing of man with magnet attracting customers
A great logo helps attract loyal customers who understand the quality and values your company offers.

In the minds of would-be customers, faceless equals suspicious. After color, the presence or absence of your logo is one of the first things a person notices before the text and other contents of your visuals. It’s difficult to trust the quality and reliability of a business when it seems like they couldn’t be bothered to put a symbol to the name.

A bland, unidentifiable business or product conveys negative messages. To a potential customer, unbranded could scream “low-quality!” or “knockoff!” The danger of this is that even if you have a fantastic product, the customer won’t have enough confidence in your brand to take a leap of faith and try you out.

With so many brands competing for attention, out of sight may very well be out of mind for an unbranded business. That’s not only because the first impression was unimpressive but also because the customer has no visual shortcut to remember it by.

4. A Logo Enhances Brand Loyalty To Retain Existing Customers

Drawing of man and woman looking at a potential customer
You need a logo design that lets customers identify your brand, and return to it later.

When a first-time customer finally gives your brand a shot, quality service is what makes them enjoy the experience. The psychological process doesn’t end there, though. They need to remember your business and make an emotional connection from the excellent service to truly have brand loyalty.

The customers also need to be able to differentiate your service from your competitors and remember it distinctly enough to come back. This is what defines brand recognition. They need a logo design to tell your product apart from the competitors, one that convinces them to choose it when faced with so many other options while shopping.

As your business grows, you may need to change different things about it. It’s not uncommon to have to change locations or, in recent times, to go fully virtual. Your logo is what calls out to your customers and says, “Hey! We’re in a different place now, but look at the sign! It’s still your favorite brand!” This is how your logo design fosters brand loyalty.

5. Your Logo Design Lays the Foundation for the Future of Your Business

Image of successful business man holding a trophy
The future of your business depends on brand recognition, which can happen when you have a good logo design.

Though your business may be small at first, as excellent delivery makes it grow, you’ll start new things with it. Business growth usually involves dropping some services, creating new ones, and redefining your business structure to cater to your ever-growing customer base.

The most common pathways businesses take as they expand include:

  • Starting a new, more professional marketing strategy including business cards, billboards, or email newsletters
  • Adding a new product to the catalog
  • Providing a new service under the same business umbrella
  • Opening new stores or business centers
  • Accepting investors in your business

These are big dreams that may not seem immediately feasible for your new business at the outset. But if one of the goals of your business is to expand, it has to be primed for that growth. Getting a small business logo that identifies your business is an essential part of building the professional image of your brand and preparing it for the possibility of growth.

6. A Business Logo is Used More Often Than You Think

Image of man sitting under a "social media" tree
Your business logo can be modified for use in multiple ways such as in social media posts and profiles.

A logo isn’t just about one graphic. It can be broken into smaller images and added to larger images, giving you all of the professional logo variations you need to advertise your business.  

In other words, your primary logo design can be used repeatedly, with small modifications necessary to fit in a different space. For example, although your primary logo may be placed at the top of your website, a smaller secondary logo variation may be needed in order to fit it on business cards or letterhead.

Additionally, you may need a submark logo, which includes only a symbol or brand initials, for smaller social profile images or web page footers. Using the same font and brand colors, it can be easily re-created for its new purpose.

Finally, by designing an original logo with these possibilities in mind, the value of your brand logo just went up! Now you can add your logo to a variety of marketing materials!

Common Myths Against Getting a Logo for Your Business

Many novice entrepreneurs feel discouraged when thinking about getting a logo for their business. This is typically due to several myths and misconceptions about them.

A Logo Is Too Expensive for a Small Business

Logo designers can be expensive. And you’ll have to spend money each time you need them to recreate any additional logo variation. But, you don’t need a million-dollar budget to create a strong logo for your small business. A logo is, in essence, simply a stylish representation of what your business is and what you do. With visual shortcuts, less is more. You don’t need to break the bank to create a unique brand.

Hiring a professional logo designer is a good option if your business has the budget for it. But you can create your brand’s logo all by yourself too! With a tool like LaughingBird Software’s Graphics Creator, you can put together symbols that represent the form and function of your business on an existing template and create a brilliant logo design, even on the smallest of budgets.

As with the very best logos, you can choose your brand’s colors, fonts, images, and icons- or even import other images. And you can start with the Logo Creator templates built into the online Graphics Creator.

So, not only can you create a logo fast, easy, and inexpensively, you can save it and modify it later, anytime you want.

A New Business Needs Awareness More Than It Needs a Logo

The fundamental flaw in this common argument is that getting a logo design is a part of building awareness. A small business does need a lot of awareness, but that’s not mutually exclusive to having a great logo. As an integral part of the identity of your business, your logo helps you take advantage of even the slightest time windows to spark curiosity in a potential customer.

A brilliant logo will take advantage of that 7-second window to encourage a potential customer to stop just long enough to check out what your business is about. As your clientele grows, your logo also makes sure you can maximize customer retention. 

This will happen naturally because your customers can remember you, spread the word about your business, and easily refer you to others by identifying your logo. Building awareness for your brand is super important, and your logo, combined with other aspects of your brand marketing, will do an excellent job of putting you out there. Awareness, check!


The beauty of branding is in its fluidity. As your business grows, you can update your brand identity, switch up your logo, or even redefine the image you present to your customers.

You can hire a professional logo design company; however, you’ll need to pay them for every logo modification. Or you can create a logo design all by yourself, using a simple design program such as The Graphics Creator. This method will allow you to make changes to your designed logo as needed, without spending additional money.

Either way, a logo is important and should provide your target market with an emotional connection to your business. You need a logo, but you’re not stuck with whatever you create now, so don’t be scared to give it a shot.

Pros and Cons of Vector Graphics (Do you even need them?)

When it comes to creating designs, many people think of a vector graphic. Vector graphics use geometrical elements like points, lines, and shapes to draw an image instead of individual pixels. But is there any real advantage to using vectors, or can you design with alternative graphics? And do the cons outweigh the pros?

Vector graphics are easy to edit and resolution-independent, which means you can resize the image without losing quality or resolution. However, vector graphics are not ideal for encoding real pictures, require specialized software to open and edit, and allow limited styling effects. 

There are some cases where vector images are the right choice, and others where using them just doesn’t make sense. It’s essential to learn the pros and cons of vector graphics so you can determine when you need them. In this article, you’ll learn just that as well as alternatives to using vector images, such as raster images.

The Pros of Vector Graphics

There are advantages and disadvantages to both vector and raster images, but when you decide not to use vector images, then you should use raster images.

A vector graphic is composed of geometric elements. These elements are defined by a series of parameters:

  • starting point
  • ending point
  • radius
  • edge length
  • line width
  • filing pattern
  • color

For instance, all you need to describe a simple square with vector images are 4 points, its length, line weights, and color. Whichever graphic design program you’re using will take those parameters, draw the square and fill it with the designated color.

Although vectors might seem to be unnecessarily cumbersome at first, there are actually many advantages to how they work.


One of the most important pros to vectors is this: If you want to scale the image up or down, the program you’re using will recalculate all the above parameters. In other words, you can make the image as big or as small as you want without changing it in any way.

Its clarity and resolution will remain the same, as all you did was make the lines longer or shorter. You will not see any of the jagged lines or stair-stepping that happens when you try to scale a pixel graphic (also called a raster graphic).

For that reason, vector graphics are preferred when you do projects that need to remain sharp and crisp at multiple sizes. Good examples here include:

  • Printed Logos
  • Flyers
  • Large Banners
  • Signage
  • Brochures


The main difference between raster graphics and vector graphics is in the elements that make up the image. The former uses many individually defined pixels, while vector images use empty points. When you store the vector and raster images on your computer, raster images will take more space because they contain more data.

Another reason vector images save space is that the computer only draws the image when you open it, not during storage.

Easy To Create and Modify

It’s true that a vector image can’t be created in just any program, and you may need a bit of skill and knowledge to manipulate them. However, once you’re past that point, editing vector graphics becomes easier.

If you want to change something, you can directly edit the lines and colors to precisely what you want. If you were working with a raster image, you would have to take many more things into consideration such as the overall file size.

These are some of the programs that allow you to create and edit vector images.


Because vector file format offers so much flexibility, they are the top choice for branding purposes, either online or in print. Many businesses use a vector graphic in advertising, mobile apps, and website design.

You can also use a vector graphic for activities such as cutting and engraving. It’s possible to use them in 3D applications and CAD or even convert them into pixel images.

Here are some of the many uses of vector graphics:

  • Website design
  • Event promotion
  • Animation
  • Advertising campaigns
  • App and website interfaces
  • Logos
  • Book printing
  • Infographics
  • Magazine covers
  • Products and merchandise

Additionally, graphic artists are now using vector graphics in 3D applications to draw photorealistic images. While these graphics are initially in 2D (e.g., SVG files), modern vector software allows you to layer elements or use blends and gradient meshes to create something that looks almost pixel-like.

Most experienced graphic designers start a project with vectors and then use pixel images to apply texture and depth to the image. For example, you can create a banner with both photos and logos, using both types of graphics.

Easy to Modify Into a Raster Graphic

Another advantage of using vector graphics is that you can turn them into pixel or raster graphic with ease. Since most display mediums work with pixel graphics, you can always start the design in as a vector image and then convert it to a raster image. This process is called rasterization, and it only takes a few seconds to do.

The reason this is an advantage is that you can’t do the same with raster graphics. Converting a raster graphic to a vector image, while possible, is incredibly hard and highly prone to error. It requires manually tracing the image with the help of a vectorization program, and it is difficult to cut it out correctly.

Thus, vector and raster graphics are not equal when it comes to complex images.

Not Restricted to Rectangular Shape

Finally, vectors, the lines or curves used to make vector graphics, are independent and don’t need to be encircled by a rectangle as pixel-based graphics are. If you place a vector image over another object, you can still see the object below. However, when you place a bitmap circle over another color, its rectangular box will show up around it.

The Cons of Vector Graphics

Despite their usefulness, vector images have several downsides. Many of these downsides disappear when you consider that you can convert any vector graphic to a pixel image. However, vectors have limitations that make them usable only in certain scenarios.

Limited Accessibility

While you can open raster files on any app or web browser, vector files require specialized software, such as Adobe Illustrator, to open and edit. However, Adobe Illustrator can take months to learn. This is the main reason for converting vector files to raster files. Raster images can be created and modified by multiple editing programs by web designers and nondesigners alike.

Besides, the data used to describe vector images takes up processing power. Most recent computers are perfectly capable of handling a vector format, but editing a complex vector image might need a more powerful computer with good specs. Even with a high-quality machine that easily manages computer graphics, the rendering can be slow if the vector files are large.

Not Suitable for Encoding Real Pictures

There’s a reason why all cameras store images in a bitmap. Pictures have:

  • complex color blends
  • deeper hues or depth
  • extreme realism

This is not something vector images can depict because they are not made for producing complex graphic images. Raster images have limited applications, but they allow for complex graphic representation like pictures.

A logo saved as a vector image will be lighter and more practical than the same logo saved as a raster graphic. Representing a photo in vector form would take an absurd amount of storage space and processing power. This is why vector formats are only used for simple graphics and illustrations.

Minor Errors Will Be More Visible When the Image Is Enlarged

The biggest advantage vector graphics have over raster is the ability to scale to unlimited sizes without affecting clarity and quality. This, however, is a disadvantage if you made a mistake when drawing the initial graphic. 

When the image is tiny, you may not notice the mistake, but it will be very obvious when you scale it to billboard size or even for a brochure. It will be extremely frustrating and time-consuming to have to start your design from the beginning (and then reprint your entire banner or design).

Limited Details

Despite the advancements in vector graphics, they still only allow for a limited number of effects. They can’t handle certain styling effects such as drop shadows and blurring like non-vector design software can.

For example, they cannot display photographs in a natural-looking way. If you want details, complex blends, and special effects, it’s better to use raster graphics.

Require Training to Use

Last but not least, vector graphics require learning a difficult vector-based software program and many weeks or months of training to use them. Thus, you may rather start creating with easy-to-use design software that uses JPEGs and PNG graphics, in other words, raster graphics.


Why You Need Vector Graphics

Vector Vs Raster images

It might seem like vector graphics have only very specific usages, but the truth is that they’re an essential part of design. Here’s why you may need vector graphics for your project:

  • Vector graphics make for more professional-looking branding. The smooth lines and shapes make for high-quality printed and online images, with solid colors and crisp, clear text. You can use vector images anywhere, from huge billboards to tiny keychains.
  • Vector graphics can save time (once you are properly trained to use them). Vector images are easy to work with and produce higher quality results with less effort.
  • Vector files don’t lose quality. You lose some file data every time you open and save a JPEG. With time, the original design has lost so much data that it’s not the same anymore. This doesn’t happen with other raster files, such as PNGs, but they still can’t be significantly enlarged without losing quality. Vector files don’t have either of these problems.

Here’s the thing: vector IMAGEs are useful for everyone, but not everyone knows how to use vector programs. If you’re not a professional designer and don’t want to hire one, you’ll need an alternative way to create graphics.

Alternatives to Using Vectors in Design

The good news is, that unless you need to print large images, you can use raster images for other types of graphic file formats including PNGs, transparent PNGs, JEPGs, and TIFFs. Web design, online logo design, and virtual cover design, for example, can all be created with these types of raster graphics.

Another advantage of designing with PNG or JPEG graphics is that you can still use your raster images and designs in vector design software, if you know how to use it, so that you have the best of both worlds!

This is where The Graphics Creator comes in. It was designed to be used by everybody—even if you don’t have any Adobe Illustrator or other design skills—and it has thousands of graphics and templates to choose from, making it easy and fast.

Final Thoughts

If you are not a graphic designer, you will rarely use vector graphics. You might wish to use vector graphics for promotional banners, a printable logo design, or other large designs. But if you don’t have the right software to edit a vector graphic, you will have to learn to use one like Adobe Illustrator. However, you should understand the advantages and disadvantages of vector graphics before you head down a very long and time-consuming path.

Instead, a good option is to work with raster image files in an easy-to-learn design program like Laughingbird Software’s Graphics Creator. But, if you don’t want to take the time and money to learn specialized programs to edit vector images, at least you have options.

In fact, if you have an online business, you’ll need to create social media designs, product covers, page headers, advertising banners, YouTube thumbnails, and other promotional items. You can do all of this… WITHOUT using vector files.

Raster design software, like The Graphics Creator by Laughingbird Software, lets you use create graphics without dealing with the associated headaches of vector graphics.

Facebook Business Page – How to Create One That Sells Your Products

Having an online presence is necessary for business success… and having a Facebook business page to sell your product will help you reach your sales goals.

But like any social media tool, you have to know how to properly create your Facebook business page in order to get positive results.

First, create your Facebook business page with your business goals in mind. What do you want it to do for your business? How do you want people to interact with your page? Second, make it look professional so that you grab the attention of your target audience.

A Facebook business page, in addition to a personal Facebook page, is a necessary tool to help you sell your product or service.

But like any social media tool, you have to know how to use it effectively before it produces positive results. First, you need to learn how to set it up with all of the important business and brand details. Then, you have to make it visually grab the attention of your visitors!

Wondering how you can do this? Read on…

Facebook logo on yellow background

Why You Should Use Facebook in Your Marketing Strategy

Facebook is currently the biggest social media platform on Earth with around 2.9 billion active monthly users. That’s a third of the entire human population. The number is understandably overwhelming. But consider this: You have a huge chance of reaching your target audience!

To understand who those users are and how they use Facebook you can find out more. Knowing these statistics will help you sell your product or service to the right market.

Now, get ready to build your page, learn how to post correctly, and engage with your audience!

How to Create Your Facebook Business Page Correctly

If you want to reach your target audience, you need to build a Facebook page that showcases your business brand. It’s helpful to understand that a business page can reach your target audience in a way your personal Facebook page just can’t.

With a Facebook business page, you can specify a category that your business belongs to (Local Business, Brand or Product, Entertainment, etc.).

Also, you’ll have the freedom to use Facebook’s analytics data, pin your posts, add contact information (such as your email address, website URL, and phone number) and schedule your posts.

1. To begin creating your business page, add all of the information you can so that page visitors will know who you are and how to reach you. Don’t leave out anything if you can!

Fill in every detail that tells your visitors how your product or service can help them. Your audience needs to get a feel of what your business and brand are all about.

2. Next, add a high-quality profile picture, either of yourself or your business logo. Don’t let viewers think you are hiding or unsure of what you have to offer by leaving a blank profile picture.

3. Use the “Edit” button, another must-do in order to sell your product through your Facebook Business page:

Yes, Facebook has a button available for you to “Edit” on your business page (see image below). This is a great way to promote an offer that’ll help you sell your product.

Facebook header with arrow to "Edit" button

The basic idea should be to ask visitors to click by offering something of value (or a way to solve their most pressing problem).

Click to edit this button. Then choose the action you want your business page visitors to complete. For example, you can select from “call now”, “follow”, “contact us”, “use app”, and more.

Then add the information required so that visitors to your business page will be taken where you want them to go when they click on it.

4. Finally, add a professional-looking Facebook cover photo or header. Make sure it’s not blurry or gets cut off. Facebook is always changing the header size… so look up the specifications before adding a new header.

You might also consider adding a promotion or Call-to-Action (CTA) on your header. Offering a freebie in return for their email is always a good idea to help you sell your product or service. Change your Facebook header as often as needed to remind others of your special offer.

Here’s an example… Laughingbird Software uses the header to tell visitors to click on the button below to get their free design software and templates.


Guide to Posting on Your Facebook Business Page

What, when, and how you post determines how successful your Facebook business page is in selling more and growing your business.

Only share valuable content. This can include free offers, articles, graphics, videos, shared posts from others, tips, motivational quotes, and even direct links to buy your product. Each post, however, should relate to or help solve your target audience’s main problem.

Further, make your posts niche-specific so that your audience will know what your brand is about just by glancing at your page.

Additionally, make sure the posts are either yours or that you give proper credit to whoever originally shared them.

Finally, post when your typical visitors are more active. To further get their attention, you can focus your ads and posts on specific target markets and niches.

All of these ideas and tips will help you reach more of your Facebook audience.

How Often to Post

Don’t go crazy posting non-stop. Companies with fewer than 10,000 likes that post 60+ a month may actually receive 60% less engagement.

But do use a calendar to schedule your posts. And make sure to track their success regularly so that you’re not posting content that is never seen or clicked on.

Create Eye-Catching Images to Keep Visitors on Your Business Page

Why is creating an attention-grabbing Facebook business page important? Because posts with images and graphics get higher engagement rates than simple posts. And with better engagement comes increased sales.

So you need to do 2 things to make your page stand out:

  1. Create a colorful, branded Facebook business page header that includes your business logo.
  2. Post regularly and include an interesting graphic for each post!

The good news is that you don’t need design skills to make stunning images. Create all of your own images for Facebook with The Graphics Creator software…

Grab the FREE Graphics Creator software and free templates here!

Graphics Creator logo for Facebook

Prepare to Engage with Your Facebook Audience

Now that your Facebook business page looks remarkable, with a unique header and all of your important business details included, create a couple of attention-getting posts. Do this before inviting a huge audience so that you appear to have an active page.

Make sure that you’ve completed the 2 steps above with your free design software and make your posts inviting!

And don’t forget to ask for interaction with your posts. Do this with a question, survey, meaningful quote, or a link to your blog or other valuable product or service.

Now you’re ready to capture the attention of your audience and engage with them directly on your business page.

Be sure that you can reach out and respond to questions or comments as quickly as possible. The faster your response time, the better the feedback you’ll receive.

Engage with both negative and positive comments in a friendly and professional manner. Try being creative and witty with your responses, if appropriate.

And, remember… whenever you are posting, don’t forget to add a call-to-action (CTA). In other words, tell them what to do next.

You can ask them to sign up for your free newsletter, service, or product. Or you can lead them directly to your sales page to book your services or buy your products.

Example of a Facebook post with a graphic that got views and engagement
Nineteen people (out of 283 people) engaged with this post by clicking on it to read the article. That’s 19 more people taking a look at your article than before you posted!

Learn from Facebook’s “Page Insights”

Page Insights are a super valuable tool that Facebook gives you to help you maintain a successful business page.

You can find this analytics tool inside Facebook’s Meta Business Suite. Keeping an eye on your Insights will give you important information about your current followers and what posts they like and interact with. By finding out which posts get the most engagement, you can create more just like them.

Example of Facebook Business page insights

Besides looking at your page’s overall performance, you’ll also view specific information about your visitors’ demographics and engagement.

You can use this to tweak your future post’s, posting primarily at times when visitors are most likely to engage. And if you’re not sure who your target market is, Facebook analytics can help you narrow your group down.

Using Your Facebook Business Page to Sell Your product

Now you are ready to sell your product or service with your Facebook business page. Although this is just one marketing strategy, it can be a huge contributor to sales for those who take the time to do it right.

Plan on some trial and error during the initial stages of creating and marketing your page. And keep an eye on your page’s Insights, adjusting your details and strategy as needed.

Once you have created your Facebook business page with the tips mentioned above, it’ll get more attention and engagement, helping you to sell your product or service.

Get the FREE Graphics Creator and start posting attention-getting graphics on your Facebook page or group!

The Graphics Creator Software screen showing canvas
Start creating graphics for your Facebook page for FREE!

What Are Business Graphics Used For? (Which Ones You Need)

Running a business, whether large or small, has a lot of factors to consider, not least of which is gaining a strong brand identity. A big part of establishing a brand message is having an image that fits the product and your business goals, and business graphics are a key part of that.

Business graphics are used to attract prospective clients by giving them a sense of what the company is about. Whether it’s a brand logo, marketing materials, background color, or image that breaks up block text, business graphics help prospective customers understand a business and lead them through the sales process.

In this article, I’ll talk about how a successful business owner can use graphics in various ways, what different facets of your business they can be used in, and how business graphics can impact a company’s success through digital marketing.

The Purpose of Business Graphics

I can’t overstate the importance of graphic designs to a small business, as a lot of things depend on it. These design elements may seem merely ornamental to the untrained eye, but the truth is that they give value to different areas of digital marketing.

The types of graphics you need for your business depend on their purpose but will include brand graphics (such as a business logo), advertising banners, e-covers, social media design, and more.

Business Graphics Are Used To Provide Customers With Important Information

People can get onto your website through numerous means—in fact, they might not always be intentionally looking for your business. Some of the ways that they might land on your website are:

  • Word of mouth referrals 
  • Links from other businesses
  • Advertisements on various platforms
  • Links on social media pages

Because there are different ways that users may land on your page, you must share your brand story and give them the assurance that they have landed on a page that they can trust. According to Forbes Magazine, having a professional brand that people feel is trustworthy is a critical factor any business must consider. 

Even though it may seem like a minor detail, the psychological ramifications of a good business graphic are critical. Businesses can use graphics to help solidify their overall brand identity and how it is portrayed to people when visiting their website.

Business Graphics Can Win You New Clients on Your Website

The business homepage is the first thing that potential clients see when they land on your page. Suppose you want to decrease your bounce rate. In that case, you can improve your web design by adding visual elements such as videos of customer testimonials, images using your brand message, a powerful logo design, product graphics, images of people using your product, or other graphic designs or photos that will increase the engagement of new visitors.

The first step to getting someone to buy something is getting their attention, and one of the best ways to get the attention of prospective clients is by incorporating images, videos, and other business graphics onto your website. Having these on your site can make it much more likely that your pages will get lasting views

Check out these tips to get more website traffic by using graphics (and a few other helpful tips):

Business Graphics Can Make Your Blog More User Friendly

A company can explain more about its business and keep its customers engaged by establishing a blog. Content is vital for creating organic traffic to your business website, and an easy way to boost your blog posts is by consistently contributing to your blog. 

However, there is another crucial ingredient for a successful blog: user-friendliness. A user-friendly small business blog can greatly improve your SEO.

Businesses are often looking for ways to make their websites more user-friendly, and graphics are key to this. Use tables, charts, videos, and photos to give a positive experience with your blog that makes it feel more personal to your users. 

Additionally, images are important in blog articles to break up chunks of text, making it easier to read as well as more interesting.

Check out this article for help designing blog graphics!

Business Graphics on Your Blog Can Help With SEO

I already mentioned SEO, but this point is important enough to warrant its own section.

Organic traffic is something that many businesses strive for, and improving your SEO is a great way to have effective digital marketing at a low cost. One of the best ways to do this is by optimizing your blog to decrease bounce rate. If you choose high-quality images that promote user engagement, there is a good chance you will see your SEO ranking improve over time.

If you don’t know how to start creating graphics for your business, your best bet is to get easy-to-use graphic design software such as The Graphics Creator by Laughingbird Software. The Graphics Creator has over 1500 design templates plus more than 5,000 high-quality graphical elements and can be used by anyone, even without any graphic design experience.

Using Business Graphics for Social Media

One growing area where businesses are taking advantage of graphic design is on their social media pages. Whether you are on Facebook, Instagram, Twitter, or any other platform, it is vital to have graphic design incorporated into your posts. This will attract new customers and keep the attention of existing clientele.

Studies have shown that when businesses post an image with their social media messages, they can be greater than two times more likely to have user engagement than if they don’t include any graphics. 

User engagement is a metric for businesses to track their social media presence. It is a great example of how your customers feel about your post. Graphics are a great way to capture the attention of your target audience and draw them into the text portion of the information you’re trying to convey. 

Facebook Images

There are several reasons to use graphics on your Facebook posts. One of them is brand recognition.

Using your unique logo design on your Facebook account inspires confidence from the user and assures them they’re in the right place. If you are an established brand, graphics help generate trust with the user. Smaller businesses can use graphics on Facebook pages to establish brand recognition for prospective customers.

Posts with graphics are also more likely to receive attention from users in the first place. Images can make your posts more relatable to users, and Facebook is the perfect social media platform for this. You can post images and videos of people using your products in their daily lives to establish a sense of community. 


One of the best digital marketing strategies for Instagram is to have influencers share images of themselves using your brand or product. It has been shown that people have a more than 80 percent higher chance of purchasing a product if someone they know well recommends it to them. Sending products to social media influencers allows businesses to reach more clients through their connections.

Creating an attractive business logo and using images, videos, and other visual communication for your account can give your small business brand visibility, helping you get on Instagram trends and attract the attention of influencers. The advantage of having social media influencers share your brand through their posts is that their followers are likely to trust their endorsement of your brand, which can generate more engagement and sales for your business.

Here are a couple of tips for choosing graphics for your posts:

  • Choose images that capture what you are trying to convey through text. You can use images to explain your product or convey a message.
  • Include infographics in your posts. People have short attention spans, and this is especially true while they’re using social media apps. Using Infographics is a great way to increase user engagement and explain more about your brand to customers with less of a risk of users scrolling past your post. You can include lists, charts, and statistical bullet points to help present important information in an attractive way.
  • Include your business logo on a graphic when appropriate. This is a chance to remind viewers who you are and helps establish your brand identity.


Business Graphics are used on Twitter to increase engagement, but they are also used for promotional reasons. It is essential to set your business apart from others on Twitter to gain new followers and better brand recognition. 

One exciting way that businesses can use graphics to help establish an identity and improve their online presence is by choosing a visually appealing color scheme to represent their brand. Experts recommend selecting one primary color and one to two secondary colors that will represent your business and stay with it. This will give you a visual identity that’ll help visitors on Twitter recognize that they are looking at the correct account. 

Watch the video below to learn how to create impressive marketing materials for social media, along with some great design tips:

Ways to Use Graphics for Business Emails

Email marketing is an essential tool for any business. Whether you are trying to reach out to existing customers with news related to your brand or sell a product to new customers, it is a great way to promote your business. Using graphics in your emails can significantly improve the effectiveness of your content.

Here are some of the ways businesses use graphics to help promote their emails:

  • You can promote upcoming events using eye-catching graphics, photos, or videos in the body of the email. This is an excellent way for businesses to give their clients relevant information about special events that you want them to know about. Place the image or video where readers are most likely to see it.
  • Include an image in your email to help with your link-building campaign. One way that businesses can reach out is by link-building campaigns. Encouraging other sites to reference yours gets your brand in front of more users and makes your website more favorable to Google’s search algorithms.
  • An image will make a business email more readable. Not only is it essential to get your clients to pay attention to emails, but it may also help you reach your employees. If you break up the monotony of daily block text with graphics like charts, images, or polls, you’ll be more likely to convey important messages.

How to Use Graphics in Your Sales Funnel

Most businesses use sales funnels to encourage potential customers to buy. There are typically several steps that guide them through on a journey to a purchase. Each step should use a graphic to entice and keep the attention of the prospective customer.

Typically, once the target audience is aware of a problem they need to solve, a business offers a lead magnet to get the people in the funnel to engage with the company. This can be a free product offer, service, or more information on how they can solve their problem. It’s essential in this step that a stunning graphic or image accompanies your offer.

For example, if you offer a free search engine optimization guide (in return for an email address), you will want to include an image of the free guide (create a virtual book cover) when making the offer. The lead magnet graphic is the most important image in a sales funnel because it takes cold prospects and gets them to interact with your company, giving you a chance to make a sale.

Naturally, you’ll want to use graphics in this way throughout your sales funnel, leading to the final purchase of the product or service that solves their problem.

Final Thoughts

Business graphics are used for many reasons. Whether you are trying to promote upcoming events, keep the attention of your target audience, or communicate with employees, graphics are a great way to make a message easier to understand.

Businesses can use various graphics like a memorable logo design, charts, videos, or even memes across social media platforms, emails, and websites to generate a better image and user experience for their brand. 

Grab the free Graphics Creator to get started creating your own business graphics. Save money, get the images you want fast, and have fun!

13 Small Business Blog Benefits (and How to Start)

With almost half the globe accessing the internet regularly, there has never been a better time to give your business an online presence. Blogging is one way of helping your small business grow. It’s also one of the best and easiest ways to market your business online, although it does require a good deal of time.

Take a look at the benefits of blogging for your small business (and why blogging is worth it):

  1. Blogging helps bring traffic to your website.
  2. Blog content connects readers to your brand.
  3. A blog keeps customers updated about your business and new offers.
  4. Blogging helps with lead generation.
  5. It offers long-term results.
  6. It boosts your visibility.
  7. It encourages feedback from your customers.
  8. You can repurpose blog content for your social media presence.
  9. Blogging provides natural link building.
  10. Blogging provides value for your customers.
  11. It helps you build a network within your field.
  12. It’s a cost-effective content marketing strategy.
  13. Blogs teach and explain more about your products.

This article looks at the potential benefits of blogging for your small business and the impact good blog content can have. Keep reading to find out why you should invest in a small business blog and how to get started.

The word Blog spelled out next to a keyboard

1. Blogging Helps Bring Traffic to Your Website

Every business wants more visitors to its website. Gaining visitors is one of the best small business blog benefits there is. Without blog articles, potential customers may only find your site in these ways:

  • They could type your business’s name in search engines or even enter your address in the address bar. However, this is limited to visitors already familiar with your brand. They already know what products or services you offer, meaning you’re not getting new traffic.
  • They could click on your paid ads. While these are often effective, they’re very expensive, and the traffic stops coming immediately after your money runs out.
  • You could also buy a mailing list, spam the users, and hope that some will click on your links. However, this is illegal in many countries, and you risk violating GDPR laws, and is absolutely not recommended.

Instead, the best way to create organic traffic for your website is through blog articles and social media posts. 

By writing helpful blogs related to your products, new visitors will stumble upon them as they look for solutions or recommendations on search engines. This will lead them right to your website.

Further, if you have a sales funnel (and you should to further improve revenue), a blog is a great way to lead new users to it. The visitors will then be on your site where you can place an offer right in front of them.

2. A Blog Connects Readers to Your Brand

As a small business, most of your prospects might not be familiar with your brand. This is always a hindrance to sales because people prefer to buy products and services from companies they trust.

Therefore, one of the other big benefits of business blogging is that a blog gives you a chance to connect with your readers. At the same time, it helps position you as an authority in your niche. 

Most blog posts are either solution-based or offer recommendations. Therefore, if your readers get value from your blog articles, they will respect your authority on the subject, and thus trust your brand.

Additionally, most blogs are written in the second person, which gives the reader the feeling that you’re talking to them directly. And as they continue to read your posts, they’ll feel like they’re talking to a friendly expert and therefore warm up to your brand. Further, you can, and should at times, provide personal experiences

3. Your Blog Can Keep Customers Updated About Your Business

Online marketing is a headache for most small business owners. It’s too costly to run ads on mainstream media or run enough paid ads on social media to get everyone’s attention. It’s even more difficult if you’re a small company that has a new product or service to announce.

Fortunately, blogs don’t have to be just informational or how-to articles; they can also contain the latest industry news or relevant content for your company.

If you’ve hired a new executive, interviewed an industry expert, or had a case study that shows how your products are beneficial to clients, you can post it on the blog. You can also announce new products or offers, which will keep your existing customers engaged with your business.

These constant updates also humanize your brand and show your customers that you’re focused on value as opposed to just sales. 

horsehoe magnet attracting the words "lead"

4. Business Blogging Helps With Lead Generation

Since your blog brings some traffic to your website, it’s a great opportunity to convert the traffic into leads. 

Just as every blog page on your site is an indexed page, every post is a chance to generate new leads. This is pretty simple to achieve as all you need is to create a call-to-action at the end of each blog post.

These call-to-actions typically offer a lead magnet such as a free service or free trial of your product, webinar, ebook, or other valuable content that the visitor can trade for their contact information. Here’s a small breakdown of how it works:

  • A new user reads your blog.
  • They see the call to action and click on it.
  • They’re redirected to a landing page, where they can buy or sign-up for your product.
  • If they’re not interested, your page offers them a free token if they fill out a form with some information, including their email address.

Once the visitor leaves their email address, you can use it to send them discounts, offers, and links to your new articles. This way, they won’t forget about your brand and might make the purchase when they’re ready.

5. It Has Long-Term Results

Great blogs answer most of their readers’ questions about a particular topic or niche. They solve their problems and recommend trustworthy products. 

Therefore, if you have a good blog, your readers are likely to consider you an authority in your field and come back when they have a question about a product. This gives your blog a long-term impact on your website traffic.

For instance, if your visitors find helpful information on your blog, they are more likely to click the call-to-action and join the sales funnel because they’re confident about your abilities.

In addition, prospects who’ve been getting value from your blogs are likely to enter your sales funnel with some knowledge about your products. This makes conversion rates faster because they don’t need to take a lot of time to decide whether or not to buy.

Finally, when you post a blog, it remains on your website forever, or until you delete it. 

Therefore, a user who encounters a problem you blogged about five years ago can search and find your helpful article. This means that even if a post doesn’t increase website traffic immediately, it will eventually. Further, you can always remind your target audience of a blog article and how it can help them through your social media.

And the more well-designed social media posts you have, the more traffic you’re likely to generate in the future.

6. It Boosts Your Visibility

A good ranking on search engines can do wonders for small business owners. When most users type something on Google, they are likely to click on one of the first-page results. 

And if your website ranks on the search engine results page, you will get lots of new traffic, if you have done satisfactory search engine optimization. Unfortunately, many business owners don’t know what it takes to appear on top of the first page.

Thankfully, there’s a whole industry that deals with Search Engine Optimization for websites. SEO experts can generate high-ranking blog posts for your website that will likely appear on the first search page.

However, if you don’t want to outsource these services, you can also learn how search engines rank results on their search pages. Although their algorithms are complicated and hard to predict, most search engines prefer authoritative content.

Therefore, if you write a well-researched, informative blog post for your website, it’s likely to rank higher up on the search engines. As a result, prospects who search for a product or service you offer will not have to scroll down to the bottom of the page to get to your brand.

7. It Encourages Feedback From Your Customers

A good blog is a two-way conversation between you and your reader. It should allow the visitor to voice their opinions about the content you’re writing and your products. Most blogs achieve this by including their social media pages in the call to action section (or down the side of the blog page).

This also encourages the visitors to visit your social media pages and increases the number of followers you have. With many followers, you can get good topics for your blog based on the frequently asked questions. You can also find out what your customers think about your products and what you need to improve.

Having these two-way conversations is a great way to boost your customers’ trust in your brand and increase the chances of returning customers and referrals.

various social media icons
Repurpose your blog content for social media!

8. You Can Repurpose Blog Content for Social Media Platforms

Most small businesses don’t have social media managers. This makes it challenging to find something to post about every day. 

Unfortunately, inactive social media pages get little engagement and don’t add value to their companies. With almost half the people on earth accessing social media regularly, this is a huge missed opportunity.

Therefore, instead of pulling new social media ideas out of a hat, you can just repost what you wrote on your blog and keep your accounts active. 

Alternatively, you can post the most interesting snippet of your blog and attach an interesting graphic or photo with a link for those who want to read the whole post. This enables your blog and social media pages to feed off each other.

You can also add a share button to your blog post and allow your readers to post it to their social media pages. If you write informative blogs, your visitors will want to share the information with their friends on Facebook, Twitter, or LinkedIn, effectively increasing your brand’s visibility. 

The random shares and reposts will expose you to prospects who’ve never heard of your brand but are likely to trust it if they trust the visitor who shared.

9. Blogging Helps With Link Building

Backlinks are among the 200 factors Google algorithms consider to rank pages on the search engine. Some experts also believe that it’s one of the top 3 factors in SEO. Many SEO experts also believe that link building is the most challenging part of Search Engine Optimization.

When you create articles that give value to your visitors and other companies they see as authorities in your field, it gets easier to gain relevant links. Linking authoritative websites shows recognition or confidence in other sites. This signals to Google that you understand your field and network with other experts.

Backlinks also help your website build its domain authority and make it more visible.

10. Blogging Provides Value for Your Customers

For your business to be successful, you need to forget about sales and think about customer satisfaction. If your customers are happy, they will buy more of your products and even refer their friends and family.

A good blog post helps your readers solve problems, find something they’re looking for, or learn something new. These posts are more interesting than in-your-face ads because they serve a meaningful purpose other than just marketing.

When you take the time and create an informative blog post for your readers, you’re creating loyalty from potential customers who will likely choose your company when competitors approach them in the future. This value also increases your approval on social media and your brand’s overall appeal.

You can even add testimonials from these loyal customers on your website to help convince those who might be having doubts about your products.

Blogging for Money written on chalk board
A huge benefit of business blogging is earning money for writing about something you love.

11. It Helps You Build a Network Within Your Field

Thanks to backlinks, you can connect your blogs and website to authoritative sites in your niche. This is not only good for Search Engine Optimization but also for how customers perceive your brand.

Every field has a handful of reliable blogs that post regularly and provide useful information. These blogs often use backlinks to promote each other and stay on top of the search page. Joining such a network could be very beneficial to your sales.

12. It’s a Cost-Effective Content Marketing Strategy

The benefits of blogging are accessible to all small business blogs. You don’t need qualified professionals to write your content, especially if you’re already an expert in your field. You also don’t need to pay for ads because relevant content and good SEO will ensure that your blog gains organic traffic naturally.

Therefore, your main investment while blogging will be the time you spend researching and writing. Otherwise, a blog article is essentially free marketing! This can be time-consuming and take a while to pay off in terms of search rankings, but it is a solid way that blogging can benefit your small business.

13. Blogs Teach and Explain More About Your Products

Since most new visitors are unfamiliar with your brand, you can use blogs to explain how your products and services work. You can link to case studies that prove their quality or give step-by-step tutorials on using them.

It’s also advisable to use professional-looking graphics to grab your readers’ attention and better market your products. 

With adequate information on your products and services, customers will be more confident about paying for them before using them.

Small business owners can prosper from the benefits of blogging.

How to Start a Blog in 5 Steps

The truth is, starting your small business blog is probably the hardest part. It shouldn’t take you too long but you do need to consider the best way for you to start. However, as you have read, the many benefits of blogging make the time invested truly worth it.

Here are the 5 basic steps you need to follow to begin writing your business blog:

  1. Choose a blog platform– You can make it easy and use a free blogging platform such as WordPress, Blogger, or Tumbler. We use WordPress because it gives us the most flexibility to add functionality (using plug-ins) and design our blog.

  2. Get a web host– For example, you can get a web host through WordPress or use your own domain name and self-host. Although self-hosting requires a bit more work, visitors will go directly to your web domain and you’ll be able to add any content, images, and videos you’d like.

  3. Design your blog– Assuming you’ve chosen to use WordPress as we do, you’ll now need to find a WordPress theme (which is free!). You’ll have to do a little research on how to design your website, so keep the theme simple. You’ll want the light to shine on your amazing content and beautiful images, not on a complex theme.

  4. Write your first piece of content (and add more articles consistently).

  5. Create a social media post that includes your new content and beautiful blog graphics.

Then continue to repeat numbers 4 and 5. Although it can be a little confusing, just go step by step and you’ll be sure to end up with a stunning blog for your small business!

Now that you understand the benefits of blogging, Laughingbird Software will help you easily design your small business blog graphics! Sign up for free access!


Canvas of The Graphics Creator design software
Online Graphics Creator Software: helps you create stunning blog designs fast, even if you’re a beginner!