How to Create New Marketing Content from Old Articles

Lisa Sylvester
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How to Create New Marketing Content from Old Articles

If you’re finding it harder than ever to stand out from the competition, you’re not alone. Consumers have endless choices of articles to read, videos to watch, courses to take, and products to buy.

And, as entrepreneurs, you’ll also get a lot of advice on how to stand out in the crowd. You’ve probably heard of “content marketing”, the basic idea being to create consistent content for the people you’re targeting.

Unfortunately, that translates into constantly coming up with new content! Feeling a little overwhelmed?! We totally get it.

So, we’re sharing an idea that’ll help decrease the stress and pressure of giving your customers great content…

WATCH the video and read below to learn more…

…and then make sure to check out the special offer below on the templates you need for content creation.

Create Attention-Getting Content with this offer:

FREE Graphics Creator 8 software +

$10 off each template set with coupon:

” BLOGGERSWIN “

Blog Graphics Templates,

Pinterest Templates (with Motion backgrounds),

and The Ad Creator Templates

(grab them now for $10 off each… see discounted total in cart)!

Create New Content from Old Articles or Blog Posts

You don’t have to constantly invent great content. Get creative and use what you have! Just change up your article or blog content to provide a fresh perspective using these ideas:

  • Turn your video into a blog article (or your blog article into a video)
  • Take an idea or two from old content and build on it to create more detailed content about that topic
  • Change your title and intro to catch the eye of a new group of people
  • Turn an article into a simple “list post”(just number important points and leave out any “fluff”)
  • Turn it into a Powerpoint presentation with awesome visuals
  • Take your free offer (aka: lead magnet) and turn it into a blog article or mini-course (or your article into a free offer)
  • Post clear and relevant article images that show your point, in place of written words

Now you need to decide what content to modify using one of the ideas above.

Follow This Simple 4-Step Way to Make New Content to Share with Your Audience…

Start by looking through your old content that hasn’t had any traffic in a while. Then decide to do one of 4 things with it:

1. Trash it. If it’s no longer relevant to your business or perhaps so horribly written that you’d have to start over anyway, then get rid of it.

2. Update it to make it current, or make it into a more comprehensive article. Choose to do this by using one of the ideas mentioned above.

3. Add one or two new ideas, give it a new title, and update links. Make sure the content is still very relevant to your niche and helpful to your audience.

4. Create brand new, relevant images for a whole new look (perhaps even make images the focal point of your new content).

Featured graphics, such as the four examples above, are needed to grab attention to your article. Additionally, add titles with keywords and a relevant image that pertains to your article’s content. Not only will it help your audience understand your topic, but you’ll also be helping Google and other search engines find and list you.

Creating New Marketing Content Is Easy

Now make one or two new pieces of content that speak to your customers. Don’t forget to consider which content worked well the first time around. Or whether your target customer has changed since that old content was shared.

No matter what you decide to do with your old content, don’t forget to include eye-catching blog graphics.

And make sure you watch the video to find out exactly how to create designs for your new content.

Think about it… just updating a couple of articles will give you new content to give your audience in far less time than starting a new topic.

Update your blog images and graphics- in minutes- using The Graphics Creator!

Focus On Video Storytelling to Gain More Customers

Marc Sylvester
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Focus On Video Storytelling to Gain More Customers

Why Do I Need to Tell a Story With Video?

Did you know the human attention span has dwindled to 8 seconds (from 12 seconds back in the year 2000)?

… which is less than the attention span of a puppy! ?

Therefore, you need to do whatever you can to grab the attention of your viewer within the first 8 seconds (or less) of your video.

People love stories (how many times have you sat around with a group of friends telling stories when you could’ve been doing any number of other things… right?)

Storytelling has turned into a new and powerful ‘sales pitch’ that’s getting real results. And video is helping us tell better stories.

When you’re indulging in video marketing, the rules remain the same. You need to give immense value and make sure your video content is filling a need. Storytelling helps you do that. It lets you connect with your target audience.

https://youtu.be/oVobPfynfvE

Use an Explainer Video to Tell Your Story

Here’s a fantastic article showing how to create your own ‘explainer video’ using elements of a story. This article actually helped inspire this Creatorpreneurs Quick-Win.

Now that you’ve read the article, create a video focusing on telling a story that showcases your business in a positive light and lets your brand’s personality shine. Take a look at the video to see how easy it is to do with Powtoons (one of the video creation products we use ourselves).

Create and Share Premium Marketing Content

Marc Sylvester
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Create and Share Premium Marketing Content

In order to build trust with your audience, you have to demonstrate authority and credibility by providing value.

What better way to provide value than giving your prospective customers a glimpse of the value they’ll get by purchasing your product or service?

How to Share Free Content

Free content positions you as an expert and authority on the topic – As people see you creating free YouTube videos packed with helpful information, or e-books overflowing with awesome advice, or podcasts filled with valuable interviews, they start to see you as the expert on the subject. The more value you give, the higher your authority status.

The more content you create on a consistent basis, the bigger your fan base will grow. And the more consumers will share your work with others in their network, affirming your status as an authority. This is an effective form of word-of-mouth marketing.

Think of free content as a test drive — no one is going to buy a car without driving it first.

Plus, free content is consumed 50 times more often than content that sits behind a paywall. It also creates more exposure and earns new customers.

Types of Premium Marketing Content You Should Give Away

Deciding which content you should distribute for free needs to be a strategic decision.

You need to be thinking three steps ahead. You’re looking to create leverage that allows you to eventually do something for profit, so figure out what kind of content will get you what you want, and who needs to see it.

Some examples of free content:

  • Skype consultations,
  • downloadable ebooks and other info products,
  • videos,
  • training material,
  • YouTube videos
  • podcasts.

Easy Content Strategy

Here’s what you need to do:

Take a look at your product/service offers. Think of 3 types of free content you can create that’ll really help your prospects solve a problem and establish you as an authority.

Now, create the content that’ll be most helpful for your customer (but that is fairly easy to create, if possible). Don’t forget to create beautiful headers, footers, thumbnails, etc., so that it looks professional and is exciting to consume.

Finally, set a date that you’ll send out your free content to your prospects.

Final notes: Make sure your freebie is easy to consume and share.

AND, make sure your content is presented in a format that can be accessed on both desktop and mobile devices.

How To Create a Freebie To Grow Your Business

Marc Sylvester
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How To Create a Freebie To Grow Your Business

Did you know that 80% of visitors that come to your website tend to leave almost immediately? They’ll never buy your product or consider your service. After all, they don’t know you, so why would they buy from you?

But if you could email them a few tips, tricks or videos on using your product or service, then surely they’d learn that you have a great product. That sure would make selling it easier, wouldn’t it?

So, to do this, you’ll need to ask for their email address. And, to get their email address, you’ll need to give them something in return. This is where your free giveaway comes in. You can easily create a free PDF file for them to download.

How to make a freebie in under one hour:

Ask yourself: “What do I know? What am I good at?”

Then create a list of things that answers those questions. Decide what you can offer that your customers would love or find helpful.

Here are some examples of freebies you can make:

-10 ways to keep a dog calm on a leash (if you’re a dog walker).
-25 tips on writing a headline (if you’re a blogger)

Or you can find a list of apps that relate to your business and put them together in your document.

The truth is, people love “list items” because they’re quick to read. The most popular types are: Checklists, tutorials, reference guides, or inspirational quotes (search Google for ones that fit your industry).

Once you’re done with your list and save it as a PDF, make it look nice so that people want it. If you’re not sure how to do this yourself, you can hire someone on Fiverr or Upwork to make it look pretty.

How to use a freebie to grow your business:

Now that your free download is complete, you need to learn how to use your freebie to start growing your business.

First, you need to make your free PDF look professional, important, and helpful. People must be willing to give you their email in return for your free offer. Here’s how to do that…

Create a Professional-looking “cover” Presentation

Therefore, you must create a professional “cover” for it. You’re much more likely to get people to download it if it looks like a “real” product. Also, a nice cover design promises them quality and gives them a reason to trust you.

https://www.laughingbirdsoftware.com/downloads/cover-creator-and-mockup-templates/

Watch the video to see exactly how to create a “virtual cover” with The Graphics Creator.

And, don’t forget that the goal is to increase your sales, so use these tips to make a perfect book cover or box shot:

  • Choose a cover graphic that best represents your business (don’t make it look like a “novel” if it’s not)
  • Use only 1-2 fonts for your attention-getting title and other text (and make sure it’s readable at even the smallest scale)
  • Give your cover a background color, texture or image that contrasts with your cover’s text
  • Use a mockup for a different attention-getting presentation of your product (put it on a billboard, computer screen, mobile phone, etc.) and share it on social media, your website, and your blog!

Share Your Awesome Freebie

  • Tell people exactly what they’ll get if they give you their email address.
  • Then make sure they can access the freebie easily in the email you send (just add a link to download it) and/or on a “thank you” page.
  • And, don’t forget to follow-up with them through email. This is the point at which you can start letting them know how your paid products or services can help… and start getting sales!

You’ll learn what your customers want and how to make offers as you go. Right now, the most important thing is that you start getting them onto your email list by creating a freebie that they really want and need.

Create Your eCover or Mockup Presentation now

How to Advertise Your Business on a T-Shirt

Marc Sylvester
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How to Advertise Your Business on a T-Shirt

Want a simple and fun way to advertise your company? Have you ever thought about designing t-shirts with your company logo or motto? And did you know that you can actually inspire conversations about your product or service, as well as visually connect with your customers?

Why You Should Promote Your Business on a T-Shirt

If you want to grow your business, bringing awareness to it is ridiculously important. Having a business t-shirt design will act as a billboard… and even better, one that goes places!

And, by getting your t-shirts in the hands of your customers, employees, or fellow conference-goers, you’ll finally be seen and remembered (so you need the perfect design). You can even encourage others to wear your t-shirts in pictures posted on social networking sites.

Take Your Time Designing a Business Shirt

First, take the time to decide what’s right for your business. You might look up funny or inspirational quotes in your niche. And always consider using your logo, brand image, or product as a design on your shirt. Or maybe you can even match your business idea with a recent trend that’ll make your shirt really stand out!

No matter what you decide to do, make sure your design makes it absolutely clear who you are and gives them the motivation to go look you up online.

How to Design a Company T-Shirt

Keep these tips in mind:

  • Don’t just imagine the design on a T-shirt: Make a mockup of the design on a t-shirt model to see what it really looks like
  • The most popular designs are simple (however, you still need to pay attention to details)
  • Consider your market: Who is the exact person you want to attract to your T-shirt design: What are they like (male/female, age, income, ); what other brands do they like, and where would they wear your t-shirt… sorry, wearing it to bed just doesn’t count.
  • If you’re using humor, keep it subtle… what’s funny to one can be offensive to another
  • Choose the right colors: Consider using your brand colors and/or complementary colors
  • Prepare your design properly (watch the video to see how easily you can create the perfect design with The Graphics Creator)
  • Find a good printer: We use VistaPrint and count on them to have a quality T-shirt product.

Make Your T-Shirt Advertising Effective

Finally, think about how you’re going to share your shirt. Now that you’ve spent the time and money to create a shirt, you want your advertising to increase your brand recognition and sales.

A t-shirt can be a very effective marketing tool because:

  1. It’s a billboard, or “walking advertisement”… and it can go everywhere and anywhere!
  2. You can actually use them as decorations: Hang them on chairs, walls and car windows!
  3. They’re big-time conversation starters: What does that logo mean? Do you work for that company? That’s really cool… where do I get one? How do I become part of the team?
  4. It shows your brand and increases recognition!

Now, get that t-shirt out there! Consider your business goals… then decide:

Will you have a free give-away, hand them out at events, sell them at wholesale price (to get as many out there in the world as you can), let customers qualify by meeting certain criteria, or have a contest?

Get creative!

How to Grow Your Business with YouTube Graphics

Marc Sylvester
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How to Grow Your Business with YouTube Graphics

One of the best ways to grow your business is by sharing videos on your own YouTube channel.

Why Should My Business Be On YouTube?

People watch a BILLION minutes of video on a daily basis and YouTube is the 2nd largest search engine after Google. This suggests that many people prefer to search for help that they can “watch”, rather than read.

That’s why you need to have your own YouTube Channel, and why we think this is one of the most useful Creatorpreneur techniques, so keep reading.

How to Use YouTube to Market Your Business

FIRST, if you don’t already have a YouTube account, it’s super easy to set one up. It’ll take you 2 minutes tops.

Go here: https://www.youtube.com/

How Do I Create a Video on YouTube?

Once you DO have a YouTube channel, it’s time to start posting videos.

Need some ideas on creating a video? Or don’t want to put yourself in front of the camera? No worries.

Don’t make this harder than it is. You don’t have to learn a professional tool or spend a ton of money.

Here Are Some Tools You Can Use to Make a YouTube Video Easily:

  • Powtoons– Truly a favorite of ours and we’ve been using it for years, often to create explainer videos that tell customers about our products. Perfect if you don’t want to be on camera! This is our affiliate link and we may be compensated if you make a purchase 🙂
  • Camtasia
  • Animoto
  • Reevio

Now, keep in mind that YouTube thumbnails are the first thing viewers see when browsing YouTube. And, people make their decision whether or not to watch a video according to what they see on the thumbnail (and, yes, you need a stand-out title as well).

In fact, YouTube says that “90% of the best-performing videos” have custom thumbnails! You can’t argue with that!

How to Brand Your YouTube Channel

Now, keep in mind that YouTube thumbnails are the first thing viewers see when browsing YouTube. And, people make their decision whether or not to watch a video according to what they see on the thumbnail (and, yes, you need a stand-out title as well).

In fact, YouTube says that “90% of the best-performing videos” have custom thumbnails! You can’t argue with that!

So, watch this video to learn how to brand your YouTube Channel and create your own custom thumbnails that people will click on. You’ll get more visitors to your website or blog and therefore get your products or services in front of tons more people.

Graphics Creator Software: New Software Download for Mac and Windows

Marc Sylvester
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Yes, there’s a new graphics software download for Mac and Windows: The Graphics Creator software (formerly known as The Logo Creator to some).

This completely new version 8 has new features, new graphics, and new templates!

We’ve spent endless hours in the last year researching and creating a design tool that is not only downloadable but that gives you the added features and graphics you’ve been so desperately wanting 🙂

Create all of the graphics you need, including motion graphics… all by yourself.

Additionally, use the new (and free!) searchable stock photos and videos feature.

You don’t need Photoshop or any design experience!

Chris Mollo, long-time customer and Affiliate Marketer, agrees:

“Throughout the almost 10 years I’ve been doing this [affiliate marketing], I’ve come across a handful of “cant live without” software. The Creator is definitely one of those. I’ve been on board since the very first Logo Creator was released, and I’ve been a rabid fan ever since. People can’t believe it when I tell them I didn’t use Photoshop or Gimp to create some of the images I make.”

Watch the video to see more of The Graphics Creator’s amazing features and graphics:

https://youtu.be/rgXis3N–GY

This brand NEW, downloadable design tool has the graphics you’ve loved and used for many years and huge new features (save animated gifs, create video motion graphics, and easily select from beautiful new fonts and images).

Look at what you get in The Graphics Creator version 8:
  • Animated gifs
  • Motion graphics
  • Beautiful new fonts
  • Searchable stock photos (free!)
  • Brand new templates
  • Subscription-free access (one-time price)
  • Easier text and image manipulation
  • Automatic conversion of Creator 7 templates
  • FREE Creatorpreneurs Academy Quick-Wins (every week)

And, along with the new software, you’ll be getting FREE, weekly “Quick-Wins”. These are quick strategies and marketing tips that help you create amazing designs and use them in your marketing. Our goal is simply to help you take action and grow your business!

Leave a comment below and let us know what you think!

  • Marc & Lisa

How to Create Cool Motion Backgrounds for Social Media with The Graphics Creator

Marc Sylvester
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How to Create Cool Motion Backgrounds for Social Media with The Graphics Creator
 

Have you ever waved your hands in the air (and maybe even jumped up and down!) to get the attention of a friend across the room? Ya know, to say “Hey, I’m here, so come over and say hi”.

Well, in order to get attention from friends and potential customers or partners online, you need to do the same thing. Only, they won’t see you if you’re waving your hands around. So, what can you do instead to get noticed on social media?

Give them interesting and exciting visual content that makes them stop and take a look!

Add motion backgrounds or animation to your social media and marketing designs.

Not only will these designs jump out at your viewer, but they’ll also make you look sophisticated and professional.

Watch this video and see how easy it is to create MOTION GRAPHICS with The Graphics Creator:

Easily create cool motion graphics for social media, marketing, blog, web pages, & more:

Grab the Online Graphics Creator with over 6500 designs plus motion graphic templates and elements!

Instead of spending months waving your hands in the air and jumping up and down, get attention in a way that really compels your viewer to read and click on your content. The Graphics Creator helps you design an attention-getting motion graphic image from pre-designed templates… and in just a few minutes.

Use Laughingbird Software’s motion graphics templates (included in the online Graphics Creator) as a starting point or add animated elements to any static template.

Watch the video above for a quick and easy motion graphics tutorial (looking for downloadable motion graphics?)

How Do You Animate Graphics?

If you’re already a Photoshop expert, you can probably make an animated graphic without too much trouble.

For the rest of us small business owners, entrepreneurs, and beginning designers, you can make an animated gif or motion background in just a few minutes with The Graphics Creator.

Easily create a graphic and download the results to use on Facebook, Instagram, Twitter, and even Pinterest (did you know you can create a motion video pin?).

Although you might think you need an entire motion video to get attention, you really only need a cool moving background within your graphic.

How to Make a Moving Background

It’s easy. Just watch the video and follow along. You’ll create your first animated image in under 15 minutes.

Make these three EASY motion animated designs :

Facebook Brand Graphics

Use video motion in your Facebook timeline header and create an ad with the same brand design.

When people click over to your Facebook page from an ad, they’ll be comforted by seeing the same colors, fonts, and overall look and feel that they’re familiar with. They’ll know they’re in the right place and that they’re dealing with a professional company.

Animated Inspirational Quote

An encouraging, funny, or helpful quote gets more “likes” on social media than just a pretty image. Then add a design that moves in the background! Now you’re drawing the eyes of viewers that might not have been interested otherwise.

Note: Make sure that, once someone enjoys your inspiration, they know what action to take. Leave a call-to-action (specifically tell them what to do next), logo, link to your site (URL), professional name, or company name on your image.

Pinterest Video Pins

Yes, video pins! Pinterest has said repeatedly that video will get you more views. So what are you waiting for?

Get some ideas from Laughingbird Software’s Pinterest boards.

Motion backgrounds for every design

Add motion to ANY Graphics Creator template, whether it be a social media, logo, or even viral puzzle template! Watch the video above to see exactly how to place a motion background behind a puzzle image.

And let me tell you that whenever Marc or I have posted a viral puzzle design on Facebook, it gets more engagement than ANY other type of post.

This is because it’s fun and challenging, as well as the fact that people leave their answers in the comments (we’ve had up to a few hundred comments on just one post… within two days)! And then they watch to find out the correct answer (which we always post within a day or two).

So take that and add another cool, eye-catching element… a motion background!

Create Motion Graphics Fast

Now that you’ve read this article, you have absolutely no excuse for posting boring, unprofessional marketing designs and social media… ever again! Get attention quickly and double the clicks over to your site with a little movement in your visual content.

Design Idea: Stand out even more by using fun and expressive characters in your designs, moving or still. The Graphics Creator has hundreds of mannequin characters, mascots, and cartoon images already included… just place one directly over any animated background!

Plus, get more motion video backgrounds to add to any design!

 

Design Creative Graphics with these 5 Fun Ideas

Marc Sylvester
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Have you ever thought how cool it’d be to become a professional designer, but decided there was way too much money and time involved? Not to mention that your plate is full already, right?

Well, here are 5 creative graphics ideas that you can design in less than one hour, even if you’re not a graphic designer.

Creative Graphics Ideas that You Can Create with the Scenery Creator Templates and Software

One of the techniques that’ll make you look like a professional designer is layering graphics. Photoshop actually uses layers to create a final design.

However, you’re probably thinking that there’s no way you have time to spend months learning how to create amazing graphics (you’d rather start creating now)!

Here are 5 fun and creative design ideas that’ll make you look like a professional designer. Use pre-designed layers with images included in the Scenery Creator templates software or import your own photos.

Download The Scenery Creator templates!

The video shows you exactly how to make the 5 creative designs ideas below:

Birthday Card Graphics

Make a birthday or holiday e-card for family, friends, or clients without spending upwards of $5.99 on each card. Personalize each card with a background photo…perhaps a picture of you and your friend, or even a beautiful photo that you know your mom would like.

FYI… the Web Graphics Creator online software comes with instant access to professional photos within the software.

Creative Photo Frames

Why email just a picture when you can use beautiful layers to frame it first?

Invitation Designs

Let’s face it! Invitations are expensive and time-consuming to write and send. Instead, create one professional-looking invitation just by dragging and dropping layers and images… then email it or post on social media for your invitees to see.

Flyers

Design flyers with creative graphics instead of just a boring image and text. After all, the point is to get people to your event, not bore them with another piece of paper that’ll end up in the trash. Again, just email it directly or post it on Facebook, Twitter, or Instagram. Many schools and agencies will also include flyers in their newsletter or as an attachment to their monthly calendar.

Inspirational Images

Sharing inspiration and favorite quotes are some of the most popular posts on social media. Get creative and design a layered graphic with a stunning background image. Then add a helpful tip or quote. Post on social or send to friends, family, or clients.

That’s just five creative graphic designs you can make with the Scenery Creator software templates!

Make 3-5 of your own creative graphics in less than one hour:

Download The Scenery Creator templates!

P.S. You might also be interested in using layered graphics for your creative background images.

5 Ways to Use 3d Book Covers & Mockups

Marc Sylvester
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0

Feeling frustrated that you work so dang hard on a product and marketing… yet, you can’t seem to make enough online sales? But, you know you have a quality product and a fantastic offer.

Well, here are 5 ways 3d book covers and mockup designs can help you sell more…

Use these 5 quick and easy ways of increasing your sales with 3d book covers and mockups.

1. 3d Book Cover

A 3d book cover design will make even your 15-page ebook look important and professional. If you simply add a link to your ebook and a couple of words describing it, chances are it won’t even get noticed enough to get many clicks.

However, if you offer a virtual cover graphic instead, your product will quickly catch the eye of your web site visitors.

Create your own book cover for your business

2. Box Shot of Your Product

create your own product box cover

Having a virtual product has a lot of benefits when it comes to making online sales (for starters… you’re not losing money shipping out a physical product!)

However, if you’re selling a downloadable product, like software or an ebook, you can’t just take a photo to show your audience what they’re getting.

This is where a 3d box shot comes in. You can actually make it look like there’s a product inside the virtual box. Using an attention-grabbing title and cover design, your customers will know they’re getting a professional product, as well as a high-quality one.

3. Book Cover for Your Free or Paid Course Content

Course creators: Don’t underestimate the value of a beautiful course presentation. A 3d book cover can work just as well for a course! Create a cover that shows your audience the value they’ll be getting inside your course.

You can create a box shot or an ebook cover for this.

4. Presentation for Lead Magnets or Freebies

As an online marketer, you almost surely have a “freebie” or two to offer prospective customers. Giving away lots of value for free will earn trust and confidence in any other products you offer.

But did you notice the word “value”? Giving away a checklist, ebook, mini-course, or tips in your niche isn’t as easy as it sounds… people are skeptical about giving up their email address if they’re not sure they’re getting a valuable offer.

So, using an eCover for your free offer can help move them past their skepticism and onto your email list. A nice product presentation is the first step to gaining trust and showing value.

5. Mockup Design for Advertising

beautiful graphic mockup on an easel

Here’s the great thing about mockups… you can use all of your 3d box shots, book covers, and graphics to really draw in a customer.

Put your cover design in a frame, on a billboard, on a nice table, or even on the side of the car (seriously). Take a look at some of the options…

Okay, you’re ready to get started using 3d book covers, box shots, or mockups for your product presentations and advertisements.

You’ll get more clicks and sales on a virtual product that looks professional and high-quality… so what are you waiting for?

It’s really, truly not hard…

The eCover and Mockup Creator gives you templates to start with and videos showing you how to create a book cover or box shot in just a few minutes. Then, it only takes a few more clicks to use your cover design in a mockup

Watch the video above to see how it’s done!

https://www.laughingbirdsoftware.com/downloads/cover-creator-and-mockup-templates/

With The Ebook Cover and Mockup Creator Templates, you can create gorgeous 3D eBook Covers in minutes.
Availability: In stock

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